What is analytics seo


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Optimise the way you Optimise with a world-class SEO campaign management platform

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What is analytics seo

  1. 1. Optimise the way you Optimise With a world-class SEO campaign management platformAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  2. 2. What is Analytics SEO?  Analytics SEO is time-saving, money-saving SEO software that works for all websites great and small.  It features Google Analytics® integration which gives you SEO insights and analysis that other ordinary SEO tools cannot match.  It provides you with all the SEO advice, data and tools you’ll need to close the rankings gap between you and your competitors. Who is it for? It’s for anyone with a business website. If you run a business website, Analytics SEO will help you make more money. If you are a marketer running SEO campaign, Analytics SEO will make your life easier. If you run an SEO agency, Analytics SEO will save you time and money, increase the success rate of your sales pitches and make your customers happy. If you are a webmaster, Analytics SEO has a suite of tools that run automatically for you, so you do less running around. Whatever you do, if you run Google Analytics® on your website, then you need Analytics SEO running your SEO campaigns. What will it do for me?  Will it automate key SEO tasks every week? Yes  Does it benchmark and track my competitors? Yes  Can it help me piggyback off my competitors’ SEO campaigns? Yes  Can it help improve my search engine rankings? Yes  Could it help me make more money from my website? Absolutely, Yes How easy is it to get started? It takes just 2 minutes to setup. You simply:  Add your domain  Select some search engines (for keyword ranking checks)  Add up to 5 competitors’ URLs  Connect Google Analytics® to Analytics SEO  Select your monitored keywords Then watch as the data starts to come in. It’s so easy in fact, that if you really are too busy to do it yourself; we’ll even set it up for you at no cost at all. Once you are started, Analytics SEO runs automatically for you. It notifies you of key events, it recommends actions, and it helps you make the right SEO decisions. Ask about our Free Trial or sign-up online (www.analyticsseo.com/pricing-plans)Analytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  3. 3. Proven 5 Stage SEO Process Analytics SEO automatically creates a continuous virtuous circle of improvement that delivers more visitors and conversions by helping your site compete more effectively in the organic Search Engine Results Pages (SERPs). Analytics SEO automatically monitors changes in your website visits and user behaviour from Google Analytics®. It couples this data with its own unique algorithms and programmes to support more effective SEO decision making. This is an online service available 24/7 x 365 days per year. It is updated daily and is designed to keep you up to speed with the latest thinking and advice in SEO. 10 Data Sources feeding 82 components! PLUS: Our own spidering, keyword ranking checks and other proprietary softwareAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  4. 4. Site Audit Daily Site Monitoring Analytics SEO runs daily to let you know your current competitive position. This helps you gauge how much SEO effort you need to make to achieve your goals. It automatically makes recommendations and alerts you to changes in your competitive position:  Overall SEO Score and commentary  Competitive Site Audit  Home Page speed comparison  Good practice setup checks – Custom 404, Sitemaps (HTML and XML), Canonical domain checks, Robots.txt  Google® Page Rank comparison over time  Pages indexed in each search engine  Deep link ratio  Inbound link quantity comparison  Inbound link quality comparison  Rate of link growth  Inbound links by referring domains, # IPs and C-Class subnets Objectives Keyword Research & Competition It’s not difficult to rank well for your company name, domain name or branded products. Real SEO progress is made when you start to rank for highly competitive relevant generic terms that are used by large volumes of buyers. Analytics SEO splits out branded and generic keyword rankings, keyword potential and keyword visits, so you know the real gap between you and your competitors.  Automatic keyword suggestion  Keyword ranking history  Average weighted keyword ranking  Keyword potential – identifies which keywords could bring you the most visits and conversions  Keyword visits history  Visits and conversions split by branded and unbranded keywords On-site OptimisationAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  5. 5. SEO Advice and SEO Monitoring Build a better website with great content that users love. Easy to say, harder to do! Not with Analytics SEO! Analytics SEO automates mundane website maintenance! It suggests structural and content optimisation techniques, and frees up your time to focus on the user experience, content creation, external relationships and link building. Analytics SEO helps you build a better website for users and for search engines. Automatic weekly checking for site problems:  Robots.txt validator  XML and HTML sitemap validator  Dead link checker  301s and 302s  5XX errors  Missing alt tags  Site structure report to identify duplicate and missing meta data  Friendly URL checker  Unindexed pages report  Thin content (low text count)Analytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  6. 6. Off-site Optimisation Find Quality Link Partners Your website is only as good as the company it keeps. Once you have built a great website, use Analytics SEO to find and get links from thousands of other quality websites. Piggyback off your competitors’ SEO campaigns and find thousands of campaign and keyword specific link sources. Then use the in-built SEO project management software to target:  Educational and Government links  Blogs and related websites  Niche directories and niche forums  Free Article, PR and Newswire services  Social networking sites Automatically checks when links are live Link churn – recover lost inbound linksAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  7. 7. Measure SEO Success In addition to a great range of SEO reports, graphs and tables, Analytics SEO features unique SEO productivity and measurement tools which save time, money and resources, increasing your return from each SEO campaign. Analyse Progress to Target Track organic search traffic and conversions over time against your target and campaign start position and measure up to 7 KPIs on your dashboard Set up to 3 KPIs (using Google Analytics® metrics) and get alerted when your targets are exceeded or falling behind plan Analyse and report on campaign ROI As we import Google Analytics data daily, we analyse this data like never seen before in order to provide you with valuable insights into your SEO campaigns. You can:  Analyse Month on Month changes  Compare PPC and SEO campaign performance  Easily produce a report (within a few seconds showing your clients their ROI over time during the campaign)  Measure: o Visits (broken down by brand/non-brand and search engine) o Bounce Rate over time o Impressions o Click throughs o Cost per click o Cost per conversions o Conversions o Goal revenue o E-Commerce revenue o MOM changesAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  8. 8. Built in Project Management functionality The platform will generate automated routine tasks for each campaign and provide tools to help you prioritise those tasks. However, you can also add custom tasks and notes to track SEO activity and website changes against results With this detailed inbuilt project management functionality, you can:  Assign tasks to other team members (and automatically notify them of such)  Set start dates and due dates  Assess which task are being completed on time and which are lagging behind schedule  Identify process bottlenecks  Report to clients on completed and planned tasks  View all your tasks for all your campaigns in one place!  Assess whether you’re over-servicing clients or running profitable campaigns  Add very detailed notes on each task to gain granular visibility into the campaign’s timelineAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  9. 9. Support & Productivity Tools We believe running an SEO campaign should be as easy as managing any other marketing campaign. The Dashboard, Project Management and Community features are all designed to accelerate your success and improve your profitability. We also provide:  Free lifetime training and support  A 150+ page detailed user manual  Tutorial videos  Weekly training webinars Driving SEO Effectiveness  Every task is automated so you do not have to worry about manually running reports every week; you can simply login 24/7 and check the latest progress  Each SEO task is unique to your site and only appears when there is something the system has flagged as needing attention  Every task on the system comes with context sensitive help and links to the Analytics SEO blog or external websites for more help  There is a growing selection of “How-to” videos which explain all the key aspects of the system Key Benefits:  SEO Tools available 24/7 x 365 days a year  Nothing to download - get up and running in less than 5 minutes  Data is automatically updated daily, once your SEO campaign is setup  Google Analytics® integration for better informed SEO decisions  Mix data sources into detailed components for better SEO insights  Link your website and SEO activities to results so you can track which actions lead to the best results  Stay one step ahead of the competition by piggybacking off their SEO campaigns  Plan and manage an SEO campaign, whether you are a marketer or an experienced SEO looking for an easy way to project manage lots of client sites  Free API use  Free whitelabel version available for SEM agencies  Free use of an SEO lead generation tool (http://howgoodisyourseo.com) which has generated over 10,000 for our agency partners and which can also be white-labelledAnalytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com
  10. 10. Worldwide reach  Analytics SEO is also available in French, Hebrew, Norwegian and Swedish (and will be translated into more languages soon!)  It is used by agencies and in-house SEO teams throughout the world. We have had customers in every continent and many have been kind enough to provide us with testimonials. Here are some examples:  “The tools available within the Analytics SEO dashboard are nothing short of revolutionary…. We can now manage more clients, give them better results and more importantly offer a much better service than our competitors.” – Andy Calloway, Director, Calloway Green.  “… a product that is continuously evolving, almost weekly, with the best customer service and support experience weve ever had…” – Mark Haller, LogicSpot  “Its solved all our internal problems. It saves hours of time and money every month; and is already helping us to win more business…” - Alexander de Albuquerque, DOT Search Group  “There are so many good things I could say about this software and I could write for a fortnight on all the features…” - Grahame Anderson, Sales Director, Toltech Internet Solutions SEO Packages Self-Managed Services – 24/7 * 365 access to your website and SEO data. Prices start from £99 + VAT per month for 5 websites, but average out at around £10-13 per domain per month. GBP (£) FREEMIUM SME PRO PRO+ PRO++ AGENCY ENTERPRISE No. of Domains 1 5 25 50 75 125 20 No. of Users Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Total No. of Keywords per Account 50 500 5,000 10,000 10,000 25,000 50,000 No. of Pages Crawled per Account 5,000 75,000 500,000 50,000 1,500,000 2,500,000 20,000,000 No of Backlinks per Account* 1,000 25,000 250,000 400,000 2,000,000 2,500,000 1,000,000 Average # Keywords per campaign** 50 100 200 200 133 200 2,500 Average # Pages Crawled per campaign** 5,000 15,000 20,000 1,000 20,000 20,000 1,000,000 Average # Backlinks per campaign** 1,000 5,000 10,000 8,000 26,667 20,000 50,000 Basic Monthly Subscription £0.00 £99.00 £299.00 £549.00 £799.00 £1,299.00 £2,499.00 Overage Charges: Extra sites £25.00 £20.00 £15.000 £15.000 £15.000 £10.000 £200.00 Keyword Ranking per extra keyword £0.05 £0.03 £0.020 £0.020 £0.020 £0.010 £0.01 Additional pages crawled £0.005 £0.003 £0.002 £0.002 £0.002 £0.001 £0.001 Backlink Manager per extra records £0.005 £0.003 £0.002 £0.002 £0.002 £0.001 £0.001 * - your backlink limits are for the details provided from Majestic SEO for your own domain’s backlink profiles; we also provide details on backlinks for up to 5 competitors per campaign free of charge ** - your package allowances can be spread across your domains as you see fit Ask about our Free Trial or sign-up online (www.analyticsseo.com/pricing-plans) Analytics SEO is a SAAS (Software as a Service), but we consider it equally important to provide both great service alongside great software, so if you have any queries regarding getting the most out of the platform, please feel free to contact us in the UK on +44 (0)208 977 4465 (Our office hours are 8am to 6pm GMT) or in the USA on +1 (917) 300 1036 CST or simply email us: feedback@analyticsseo.com. (Analytics SEO is an SEO platform owned, designed and developed by the staff at Analytics SEO UK Ltd which is a UK registered company based in South West London.)Analytics SEO LimitedGround Floor136-138 Holly RoadTwickenhamTW1 4HQUNITED KINGDOMT: +44 (0)208 977 4465 WIASEO2012v1E: feedback@analyticsseo.com