16. Challenge #1 : Combining all LinkChallenge #1 : Combining all Link
ScopesScopes
17. 2 New Scopes:2 New Scopes: Subdomain LinksSubdomain Links andand Network LinksNetwork Links
LinkResearchTools (LRT) started supporting these for
beta testers.
19. Challenge #2: Look at all linkChallenge #2: Look at all link
scopesscopes
25. External links bring in the Power andExternal links bring in the Power and
Trust to your Site!Trust to your Site!
... and your network of sites, your subdomain sites.
26. Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links distribute rankingsLinks distribute rankings
27. Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links allow forLinks allow for
much better keyword targeting
much faster testing
more aggressive use of money keywords
33. Top anchors are external brand links...Top anchors are external brand links...
vs. tons of pretty useless internal links...
34. ...Kevin doesn't want to rank for "Terms and Conditions"...Kevin doesn't want to rank for "Terms and Conditions"
35. But same at Linkdetox.comBut same at Linkdetox.com
36. ...but we don't want to rank for "TOX1" or "SUSP7"...but we don't want to rank for "TOX1" or "SUSP7"
And what is "Link Opportunity Audit" and Link Detox
Tune? and Link Detox Screener?
Brand names. Sub brands. linked thruout the whole site
38. TODO: CHANGE "BRANDEDTODO: CHANGE "BRANDED
PHRASES" TO "MONEYPHRASES" TO "MONEY
PHRASES"PHRASES"
generic explanatory phrases that people search
on your site
on Google
47. Each speaker name links with exactEach speaker name links with exact
namename
and main categories meaningful target money keywords
with SEO
I would even add SEO in (some anchors)
49. but the page being blocked by Robots.txt currently.
101. And the SERP Research ToolAnd the SERP Research Tool
...been around for years actually
103. See what Google finds relevant (butSee what Google finds relevant (but
lacks links)lacks links)
105. And link to them from other, stronger related pagesAnd link to them from other, stronger related pages
e.g. the German /de/ homepage
e.g. the LRT Associate Training page
106. BUT ONLY TAKE THE LOWBUT ONLY TAKE THE LOW
RISK LINKS.RISK LINKS.