Christoph C. Cemper talking at BrightonSEO, April 2019.

2. IMPROVE YOUR RANKINGSIMPROVE YOUR RANKINGS
WITH INTERNAL LINKWITH INTERNAL LINK
BUILDINGBUILDING
and no headaches.
Christoph C. Cemper

3. GREAT TO BE BACKGREAT TO BE BACK

4. I am Christoph C. CemperI am Christoph C. Cemper

6. I amI am
Father of two
🌎 , CEO, Data Geek
🏆SEO, Developer, Speaker, ,
Founder
Trainer Author

7. Working in SEO and Links for 16 yearsWorking in SEO and Links for 16 years

8. Also run a Charity ConferenceAlso run a Charity Conference

9. We donated EUR 43.545 this yearWe donated EUR 43.545 this year

10. YES, 43.545 EUROS.YES, 43.545 EUROS.

11. That's 37.471 PoundsThat's 37.471 Pounds

13. WE NEED SPONSORS FORWE NEED SPONSORS FOR
2020.2020. HTTPS://LRTCON.COMHTTPS://LRTCON.COM

14. INTERNAL LINKS OFTENINTERNAL LINKS OFTEN
OVERLOOKEDOVERLOOKED

15. THE CHALLENGESTHE CHALLENGES

16. Challenge #1 : Combining all LinkChallenge #1 : Combining all Link
ScopesScopes

17. 2 New Scopes:2 New Scopes: Subdomain LinksSubdomain Links andand Network LinksNetwork Links
LinkResearchTools (LRT) started supporting these for
beta testers.

19. Challenge #2: Look at all linkChallenge #2: Look at all link
scopesscopes

20. External + Internal Links combined?External + Internal Links combined?

21. Is like switching fromIs like switching from

22. A great flat TVA great flat TV

23. TO ACTUAL 3D VISION!TO ACTUAL 3D VISION!

24. BECAUSE:BECAUSE:

25. External links bring in the Power andExternal links bring in the Power and
Trust to your Site!Trust to your Site!
... and your network of sites, your subdomain sites.

26. Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links distribute rankingsLinks distribute rankings

27. Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links allow forLinks allow for
much better keyword targeting
much faster testing
more aggressive use of money keywords

28. LEARNING: INTERNAL LINKSLEARNING: INTERNAL LINKS
VERY UNDERUTILIZEDVERY UNDERUTILIZED
Network and Subdomain, of course, too.

29. Examples: Linkdetox.comExamples: Linkdetox.com

31. Example: BrightonSEO.comExample: BrightonSEO.com

33. Top anchors are external brand links...Top anchors are external brand links...
vs. tons of pretty useless internal links...

34. ...Kevin doesn't want to rank for "Terms and Conditions"...Kevin doesn't want to rank for "Terms and Conditions"

35. But same at Linkdetox.comBut same at Linkdetox.com

36. ...but we don't want to rank for "TOX1" or "SUSP7"...but we don't want to rank for "TOX1" or "SUSP7"
And what is "Link Opportunity Audit" and Link Detox
Tune? and Link Detox Screener?
Brand names. Sub brands. linked thruout the whole site

37. CHALLENGE #3: ACTION &CHALLENGE #3: ACTION &
MINDSETMINDSET

38. TODO: CHANGE "BRANDEDTODO: CHANGE "BRANDED
PHRASES" TO "MONEYPHRASES" TO "MONEY
PHRASES"PHRASES"
generic explanatory phrases that people search
on your site
on Google

39. SimpleSimple

40. From this footerFrom this footer

41. To this footerTo this footer
User: AHA - there's stuff specific for competitive
niches... that's what I'm into.

42. TODO: GO FOR MONEYTODO: GO FOR MONEY
KEYWORD LINKS THRUOUTKEYWORD LINKS THRUOUT
YOUR WHOLE SITEYOUR WHOLE SITE

43. start adding money keywords to ALLstart adding money keywords to ALL
internal linksinternal links

44. YEAH, BUT HOW?YEAH, BUT HOW?

45. Example: SEOkomm.atExample: SEOkomm.at

47. Each speaker name links with exactEach speaker name links with exact
namename
and main categories meaningful target money keywords
with SEO
I would even add SEO in (some anchors)

49. but the page being blocked by Robots.txt currently.

50. Compare again to BrightonSEOCompare again to BrightonSEO

52. Some cemper variations are there.Some cemper variations are there.

53. Example: schluesselmax.at - (Austrian)Example: schluesselmax.at - (Austrian)
Locksmith siteLocksmith site
Aggressive internal linking on all money keywords,
content generated.

55. Very careful external linking - ca. 1:8 to internalVery careful external linking - ca. 1:8 to internal

57. OBSERVATIONSOBSERVATIONS

58. Splashimage - forcing the user to scroll down to read somethingSplashimage - forcing the user to scroll down to read something

59. Very obvious money keywords linkedVery obvious money keywords linked

60. Every district numberEvery district number

61. And district namesAnd district names

62. and combos in the Footerand combos in the Footer

63. DO YOU THINK THIS LOOKSDO YOU THINK THIS LOOKS
TOO SPAMMY?TOO SPAMMY?

65. And on linkresearchtools.comAnd on linkresearchtools.com

66. WHY NOT ASKWHY NOT ASK
In the next SEO meeting...

67. DO YOU THINK WE AREDO YOU THINK WE ARE
AGGRESSIVE ENOUGH ONAGGRESSIVE ENOUGH ON
INTERNAL LINKS?INTERNAL LINKS?

69. TOOLSTOOLS

70. FREE LINK CHECKERFREE LINK CHECKER

71. https://lrt.co/linkchecker/b1904https://lrt.co/linkchecker/b1904

72. https://lrt.co/linkchecker/b1904https://lrt.co/linkchecker/b1904

74. WORDPRESS: CREATIVEWORDPRESS: CREATIVE
MINDS GLOSSARY PLUGINMINDS GLOSSARY PLUGIN

75. https://www.cminds.com/https://www.cminds.com/

76. LINK DETOX SMARTLINK DETOX SMART

77. new entry level pricing
more data, convenient interface
automated advisory
http://lrt.co/smart/b1904http://lrt.co/smart/b1904

79. BTW KELVIN:BTW KELVIN:

80. BrightonSEO - by link riskBrightonSEO - by link risk

82. Kelvin, more of these and this could happen...Kelvin, more of these and this could happen...

83. but problem links build up over time...but problem links build up over time...

84. and can be tackled, if discovered soon enough.and can be tackled, if discovered soon enough.

85. But Do TESTBut Do TEST

86. So you DO LEARNSo you DO LEARN

87. Build LinksBuild Links

88. Change LinksChange Links

89. Just DOJust DO

90. KNOW DIFN?KNOW DIFN?

91. DIFNDIFN
Do
It
Frickin
Now

92. Take action.Take action.

93. THE BEST LINKS YOU CAN GETTHE BEST LINKS YOU CAN GET

94. ... are the ones ...... are the ones ...

95. that your competitors cannot getthat your competitors cannot get

96. YOU CAN FIND THEM.YOU CAN FIND THEM.

97. In your network.In your network.

98. On your subdomains.On your subdomains.

99. On your own site.On your own site.

100. Using the Google Site commandUsing the Google Site command

101. And the SERP Research ToolAnd the SERP Research Tool
...been around for years actually

103. See what Google finds relevant (butSee what Google finds relevant (but
lacks links)lacks links)

105. And link to them from other, stronger related pagesAnd link to them from other, stronger related pages
e.g. the German /de/ homepage
e.g. the LRT Associate Training page

106. BUT ONLY TAKE THE LOWBUT ONLY TAKE THE LOW
RISK LINKS.RISK LINKS.

107. Link SimulationLink Simulation
Soon everywhere in LinkResearchTools.

108. Thanks!Thanks!
Ask me anything. Even for a photo.
https://lrt.co/b1904