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Christoph C. Cemper: Improve your rankings with internal link building and no headaches
IMPROVE YOUR RANKINGSIMPROVE YOUR RANKINGS
WITH INTERNAL LINKWITH INTERNAL LINK
BUILDINGBUILDING
and no headaches.
Christoph C. Cemper
GREAT TO BE BACKGREAT TO BE BACK
I am Christoph C. CemperI am Christoph C. Cemper
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
I amI am
Father of two
šŸŒŽ , CEO, Data Geek
šŸ†SEO, Developer, Speaker, ,
Founder
Trainer Author
Working in SEO and Links for 16 yearsWorking in SEO and Links for 16 years
Also run a Charity ConferenceAlso run a Charity Conference
We donated EUR 43.545 this yearWe donated EUR 43.545 this year
YES, 43.545 EUROS.YES, 43.545 EUROS.
That's 37.471 PoundsThat's 37.471 Pounds
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
WE NEED SPONSORS FORWE NEED SPONSORS FOR
2020.2020. HTTPS://LRTCON.COMHTTPS://LRTCON.COM
INTERNAL LINKS OFTENINTERNAL LINKS OFTEN
OVERLOOKEDOVERLOOKED
THE CHALLENGESTHE CHALLENGES
Challenge #1 : Combining all LinkChallenge #1 : Combining all Link
ScopesScopes
2 New Scopes:2 New Scopes: Subdomain LinksSubdomain Links andand Network LinksNetwork Links
LinkResearchTools (LRT) started supporting these for
beta testers.
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Challenge #2: Look at all linkChallenge #2: Look at all link
scopesscopes
External + Internal Links combined?External + Internal Links combined?
Is like switching fromIs like switching from
A great flat TVA great flat TV
TO ACTUAL 3D VISION!TO ACTUAL 3D VISION!
BECAUSE:BECAUSE:
External links bring in the Power andExternal links bring in the Power and
Trust to your Site!Trust to your Site!
... and your network of sites, your subdomain sites.
Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links distribute rankingsLinks distribute rankings
Network-, Subdomain- and InternalNetwork-, Subdomain- and Internal
Links allow forLinks allow for
much better keyword targeting
much faster testing
more aggressive use of money keywords
LEARNING: INTERNAL LINKSLEARNING: INTERNAL LINKS
VERY UNDERUTILIZEDVERY UNDERUTILIZED
Network and Subdomain, of course, too.
Examples: Linkdetox.comExamples: Linkdetox.com
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Example: BrightonSEO.comExample: BrightonSEO.com
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Top anchors are external brand links...Top anchors are external brand links...
vs. tons of pretty useless internal links...
...Kevin doesn't want to rank for "Terms and Conditions"...Kevin doesn't want to rank for "Terms and Conditions"
But same at Linkdetox.comBut same at Linkdetox.com
...but we don't want to rank for "TOX1" or "SUSP7"...but we don't want to rank for "TOX1" or "SUSP7"
And what is "Link Opportunity Audit" and Link Detox
Tune? and Link Detox Screener?
Brand names. Sub brands. linked thruout the whole site
CHALLENGE #3: ACTION &CHALLENGE #3: ACTION &
MINDSETMINDSET
TODO: CHANGE "BRANDEDTODO: CHANGE "BRANDED
PHRASES" TO "MONEYPHRASES" TO "MONEY
PHRASES"PHRASES"
generic explanatory phrases that people search
on your site
on Google
SimpleSimple
From this footerFrom this footer
To this footerTo this footer
User: AHA - there's stuļ¬€ specific for competitive
niches... that's what I'm into.
TODO: GO FOR MONEYTODO: GO FOR MONEY
KEYWORD LINKS THRUOUTKEYWORD LINKS THRUOUT
YOUR WHOLE SITEYOUR WHOLE SITE
start adding money keywords to ALLstart adding money keywords to ALL
internal linksinternal links
YEAH, BUT HOW?YEAH, BUT HOW?
Example: SEOkomm.atExample: SEOkomm.at
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Each speaker name links with exactEach speaker name links with exact
namename
and main categories meaningful target money keywords
with SEO
I would even add SEO in (some anchors)
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
but the page being blocked by Robots.txt currently.
Compare again to BrightonSEOCompare again to BrightonSEO
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Some cemper variations are there.Some cemper variations are there.
Example: schluesselmax.at - (Austrian)Example: schluesselmax.at - (Austrian)
Locksmith siteLocksmith site
Aggressive internal linking on all money keywords,
content generated.
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Very careful external linking - ca. 1:8 to internalVery careful external linking - ca. 1:8 to internal
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
OBSERVATIONSOBSERVATIONS
Splashimage - forcing the user to scroll down to read somethingSplashimage - forcing the user to scroll down to read something
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Very obvious money keywords linkedVery obvious money keywords linked
Every district numberEvery district number
And district namesAnd district names
and combos in the Footerand combos in the Footer
DO YOU THINK THIS LOOKSDO YOU THINK THIS LOOKS
TOO SPAMMY?TOO SPAMMY?
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
And on linkresearchtools.comAnd on linkresearchtools.com
WHY NOT ASKWHY NOT ASK
In the next SEO meeting...
DO YOU THINK WE AREDO YOU THINK WE ARE
AGGRESSIVE ENOUGH ONAGGRESSIVE ENOUGH ON
INTERNAL LINKS?INTERNAL LINKS?
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
Ā 
TOOLSTOOLS
FREE LINK CHECKERFREE LINK CHECKER
https://lrt.co/linkchecker/b1904https://lrt.co/linkchecker/b1904
https://lrt.co/linkchecker/b1904https://lrt.co/linkchecker/b1904
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
WORDPRESS: CREATIVEWORDPRESS: CREATIVE
MINDS GLOSSARY PLUGINMINDS GLOSSARY PLUGIN
https://www.cminds.com/https://www.cminds.com/
LINK DETOX SMARTLINK DETOX SMART
new entry level pricing
more data, convenient interface
automated advisory
http://lrt.co/smart/b1904http://lrt.co/smart/b1904
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
BTW KELVIN:BTW KELVIN:
BrightonSEO - by link riskBrightonSEO - by link risk
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
Kelvin, more of these and this could happen...Kelvin, more of these and this could happen...
but problem links build up over time...but problem links build up over time...
and can be tackled, if discovered soon enough.and can be tackled, if discovered soon enough.
But Do TESTBut Do TEST
So you DO LEARNSo you DO LEARN
Build LinksBuild Links
Change LinksChange Links
Just DOJust DO
KNOW DIFN?KNOW DIFN?
DIFNDIFN
Do
It
Frickin
Now
Take action.Take action.
THE BEST LINKS YOU CAN GETTHE BEST LINKS YOU CAN GET
... are the ones ...... are the ones ...
that your competitors cannot getthat your competitors cannot get
YOU CAN FIND THEM.YOU CAN FIND THEM.
In your network.In your network.
On your subdomains.On your subdomains.
On your own site.On your own site.
Using the Google Site commandUsing the Google Site command
And the SERP Research ToolAnd the SERP Research Tool
...been around for years actually
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
See what Google finds relevant (butSee what Google finds relevant (but
lacks links)lacks links)
Christoph C. Cemper: Improve your rankings with internal link building and no headaches
And link to them from other, stronger related pagesAnd link to them from other, stronger related pages
e.g. the German /de/ homepage
e.g. the LRT Associate Training page
BUT ONLY TAKE THE LOWBUT ONLY TAKE THE LOW
RISK LINKS.RISK LINKS.
Link SimulationLink Simulation
Soon everywhere in LinkResearchTools.
Thanks!Thanks!
Ask me anything. Even for a photo.
https://lrt.co/b1904

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