Top 10-pay-per-click-mistakes


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Top 10-pay-per-click-mistakes

  1. 1. Top 10Pay Per Click MistakesAna Lucia Novak© www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  2. 2. Mistake #1: Not Split Testing EnoughSplit test when you first start your campaigns and don’tstop. Never assume that your results will be the same thewhole way through.Ana Lucia Novak©
  3. 3. Mistake #2: Too Many Keywords Per GroupYou can target your ads much better and getbetter results when you take advantage of usingmultiple ad groups.Ana Lucia Novak©
  4. 4. Mistake #3: Only Mainstream KeywordsDig deep to find keywords that are more specific andtargeted. They’ll probably be cheaper and get you betterresults.Ana Lucia Novak©
  5. 5. Mistake #4: Ignoring Brand NamesDon’t miss out on valuable opportunities to bid onfrequently search for names.Ana Lucia Novak©
  6. 6. Mistake #5: Traffic to Home PageAlways send your pay per click traffic to the most relevantand specific page. Your home page will rarely fit thisdescription.Ana Lucia Novak©
  7. 7. Mistake #6: Not Using Match TypesUnderstand broad, exact and phrasematch types.And use them.Ana Lucia Novak©
  8. 8. Mistake #7: Only Using 1 PPC SourceTry other pay per click opportunities like 7Search, and more. Adwords is not the only viableadvertising venue.Ana Lucia Novak©
  9. 9. Mistake #8: No GeotargetingGeotargeting allows you to target your ads better andfind out which areas earn you the most.Ana Lucia Novak©
  10. 10. Mistake #9: Poor Conversion TrackingThere are manyfactors to consider inconversion. Trackkeywords, dates,times, subsequentpurchases and more.Ana Lucia Novak©
  11. 11. Mistake #10: Weak Ad CopyLearn how to write effectivead copy and always testyours to improve yourresults.Ana Lucia Novak©
  12. 12. Learn to Make Your Ad $ Work for YouAna Lucia Novak© www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here: the assessment form: