Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product launch copy


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Product launch copy

  1. 1. Top 10 Product Launch TipsAna Lucia Novak© www.socialana.comPRESENTED BY ANA LUCIA NOVAK
  2. 2. #1: Build Your List NowDon’t wait until you’re gettingready to launch your productto start growing your list.Start growing it now andyou’ll have an interestedgroup just waiting to buy yourproducts.Ana Lucia Novak©
  3. 3. #2: Recruit AffiliatesRecruit affiliates for yourproduct launch and providethem with a ton of valuablecontent and promotional tools.Make it easy as possible toparticipate in your launch.Ana Lucia Novak©
  4. 4. #3: Highly-Relevant FreebiesOffering free interviews,software, webinars and thelike is the norm for productlaunches.Make sure the freebies yourelease create a greater desireto buy your product at launchtime.Ana Lucia Novak©
  5. 5. #4: Multimedia to Reach More PeopleMany product launches makethe mistake of only usingvideo or other format.Use a variety of formats toreach more people.Ana Lucia Novak©
  6. 6. #5: Overcome ObjectionsWhile you’re in the middle ofyour product launch, payattention to how your audienceis reacting.If they have certain questionsor are sceptical aboutsomething, address thoseconcerns ahead of time.Ana Lucia Novak©
  7. 7. Tip #6: Get Reviews and TestimonialsCredibility comes fromsocial proof. Get yourproduct out there forreview BEFORE youlaunch.This way, bloggers canbuild buzz for you and youwill also have testimonialsAna Lucia Novak©
  8. 8. #7: Be Prepared for VolumeMake sure you have enoughproduct, server availability andsupport for your launch.While you don’t want to overinvest in product stock, you dowant to be prepared.Ana Lucia Novak©
  9. 9. #8: Polished ProductNo product can be absolutelyperfect, but do make sure yourproduct is ready to go onlaunch day.Never rush or you’ll kill yourcredibility.Ana Lucia Novak©
  10. 10. #9: Reuse Your EmailsAs you go through yourlaunch, you’ll probably have agreat sequence of promotionalemails.Put these into anautoresponder to use over andover again.Ana Lucia Novak©
  11. 11. #10: Keep the Momentum FlowingMany people launch a productand then let things fizzle.Have a plan to keep themomentum of your productsales going. Enlist the help ofaffiliates, find new prospectsand keep your product in themind of your currentprospects.Ana Lucia Novak©
  12. 12. Ready for an Awesome Product Launch?Ana Lucia Novak© www.socialana.comTighten up your social mediastrategies, Improve Your OnlinePresence or Need Help ManagingYour Social Media Programs?Schedule a time with me here: the assessment form: