How To Create An Online Presence Through Digital Tools


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Presentation given on 22nd September at the London College of Fashion Graduate Bootcamp.

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  • Pics of social media / dissertation etc
  • I didn’t know what to do next. But I knew I had to get a job.
  • The task was to move to a new city where I didn’t know anyone and no-one knew me, make friends, establish myself and get a job all largely through digital tools.
  • Fail faster, fail harder Be passionate, interested and curious
  • How To Create An Online Presence Through Digital Tools

    1. 1. Michael Litman (@mlitman) LCF Graduate Bootcamp 22nd September 2012
    2. 2. Agenda1. The story so far2.The tools3.How you can do it too
    3. 3. Hello!
    4. 4. Who am I?I’m Michael Litman and I’m a Senior Social Strategist atAnalogFolk where we make and market interactiveexperiences globally.You can tweet me @mlitman or find my blog at
    5. 5. 1. The Story So Far
    6. 6. In The Beginning…
    7. 7. With A Year In Industry… 80/ 2000
    8. 8. My dissertation shaped mycareer… (I just didn’t know it yet)
    9. 9. Then this happened…
    10. 10. I thought I had it all sorted…
    11. 11. But I was wrong.“Jobs in social media don’t exist, you won’t find what you are looking for.” A.B Oss, 2008.
    12. 12. So I moved to London…
    13. 13. And set myself a task…
    14. 14. What was the task?To move to a new city where I didn’t know anyone and no-oneknew me, to make friends, go to industry events, establishmyself and get a job within the social media comms space, alllargely through the use of digital tools.I knew it wasn’t going to be easy.
    15. 15. 2. The Tools
    16. 16. Blog
    17. 17. Portfolio Page
    18. 18. There’s loads... (and none of themrequire any coding knowledge!)
    19. 19. And another one…
    20. 20. Twitter
    21. 21. LinkedIn
    22. 22. Pinterest
    23. 23. Slideshare
    24. 24.
    25. 25. Who does Google say you are?
    26. 26. Places I’ve worked
    27. 27. Clients I’ve worked for
    28. 28. 3. How You Can Do It Too
    29. 29. Actions:Don’t be afraid to try. Failing is the best learning experience you’ll get.Be passionate, interested and curious. No-one is an expert.Take some time to figure out what you’re really in to. Having a job doing something yougenuinely enjoy is like being paid to do something you’d do for free anyway.Find your voice. It could be by starting a blog, or writing for other sites/magazines. But onlywrite about stuff you have a real interest in, enthusiasm always shines through.And if you’re more of a visual person, try Tumblr, Pinterest or even Slideshare.Be careful what you post online. Once it’s on the Internet, it stays on the Internet.
    30. 30. And one more thing…Books I’ve Read:
    31. 31. Remember…
    32. 32. You’vebeengreat.