- The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers.
- The average person spends about 400 hours per year on the internet, with about one-quarter of the time is spent on social media sites.
- Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones and consumer end users will make up the majority by 2016.
- Over 600 million tablets will be in use worldwide by 2016.
These customers now expect all information, contacts, news, applications, services and products to come to them in any easy-to-access location, personalized and customized to suit their individual needs. To deliver these experiences, organizations will need to design content and services that can feed all channels used, whether it is field sales, a store location or the Internet (presented on any device, site or platform). The rising sales of iOS applications have shown that usability and convenience are of real value.
A personalized buying experience, enabled by Smarter Commerce, delivers the tools to improve relationships with connected customers.