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Curating Social Media Data... and Compiling Them Together
theObjective is..
To learn what others have done                       outwithmommy.wordpress.com
Find what works and adapt them                   wallpapersus.com/synchronized-swimming-3
.. and avoid unnecessary mistakes                         theladiesfeed.wordpress.com
Choose what socialmedia topic do you want       to curate?
There are lots of data available                         flcenterlitarts.wordpress.com
We have toput theminto context               atelier010.nl
Choose your favorite subject
Brand case studies                     davaidavai.com
Political campaigns                      9beyond.wordpress.com
Social activism                  2012socialactivism.com
Userbehaviours
Or anything...
Where do you get the data?
1st Source               2nd Source• Social media tools     •   Slideshare materials• Social media’s local   •   Scribd ma...
Capturing basic social media    demographic data
Facebook Indonesia Agewww.facebook.com/advertising                     Demographic
Facebook Indonesia Mobile
• Top 20 countries in terms of Twitter  accounts.• Top 20 cities by number of posted tweets.
www.twopchart.com
www.twopchart.com
www.linkedin.com/ads
www.zoomsphere.com
Learn more aboutusers’ social media data
Twitter API                  Facebook API• Very restricted API call   • No API call limit  limit                      • Ca...
Klout   www.klout.com
Klout   www.klout.com
Peer Index             www.peerindex.com
www.kred.com
www.followerwonk.com
www.followerwonk.com
www.followerwonk.comFollowerwonk.com
www.twitonomy.com
unfollower.name
manageflitter.com
www.mentionmapp.com
NodeXLnodexl.codeplex.com
NodeXLnodexl.codeplex.com
GephyGephy.org
Don’t just take these tools     info for grantedUnderstand the users more by  observing their timeline.
Learn about conversations     in social media    keyword & #hashtag
hashtracking               www.hashtracking.com                  COMMERCIALS
www.tweetreach.comTweetreach
www.tweetreach.comTweetreach
www.tweetarchivist.com
www.microsoft.com/en-us/download/details.aspx?id=26213
www.topsy.com
www.topsy.com
pro.topsy.com                COMMERCIALS
www.brand24.co.id COMMERCIALS
web.stagram.comWeb.stagram.com
Nitrogr.amCOMMERCIALS                www.nitrogr.am
Learn from different sides         of story
The Doers    The ReceiversInterviews   Surveys
InterviewsLook for respondents who are qualified togive insights about the topic                            www.fanpop.com...
InterviewsAsk on whys and hows!                  wallpapers-pro.com/vampire-vs-human-2560-%C3%97-1600
InterviewsLook for something behind the screen                       exploreuk.uky.edu/catalog/xt75736m0s6q_288_14
SurveysFind random respondents that are withinsurvey’s range of target                                   www.iammermaid.com
Basic statistic research                                                                    Surveyswww.surveysystem.com/ss...
SurveysUse online survey tools such assurveymonkey.com
Summary
RealObservation              nitinjain.blogspot.com
Keep tracks on accounts’ activity                                www.alegriph
www.glogster.com
Woven them into a tale in context                           commons.wikimedia.org
And keep onobserving...      en.wikipedia.org/wiki/Battle_of_Britain
THE WHITE                       BOOK               • Get to know more on                 Indonesia’s users in many        ...
PITRA SATVIKA–   media-ide.com–   beritagar.com/s/mediaide–   twitter.com/pitra–   facebook.com/pitra–   bit.ly/pitraSTRAT...
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Curating Social Media Data And Compiling Them Together

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How do you search for Indonesia's social media data? How do you compile them together? How do you put them all into context?

A sort of behind the scene on how my team compile the white book "Social Media Landscape in Indonesia."

Check the book at www.strategocorp.com/socialmedia2012

Published in: Business

Curating Social Media Data And Compiling Them Together

  1. 1. Curating Social Media Data... and Compiling Them Together
  2. 2. theObjective is..
  3. 3. To learn what others have done outwithmommy.wordpress.com
  4. 4. Find what works and adapt them wallpapersus.com/synchronized-swimming-3
  5. 5. .. and avoid unnecessary mistakes theladiesfeed.wordpress.com
  6. 6. Choose what socialmedia topic do you want to curate?
  7. 7. There are lots of data available flcenterlitarts.wordpress.com
  8. 8. We have toput theminto context atelier010.nl
  9. 9. Choose your favorite subject
  10. 10. Brand case studies davaidavai.com
  11. 11. Political campaigns 9beyond.wordpress.com
  12. 12. Social activism 2012socialactivism.com
  13. 13. Userbehaviours
  14. 14. Or anything...
  15. 15. Where do you get the data?
  16. 16. 1st Source 2nd Source• Social media tools • Slideshare materials• Social media’s local • Scribd materials representatives • Blog posts• Interviews • News• Surveys • Other researches
  17. 17. Capturing basic social media demographic data
  18. 18. Facebook Indonesia Agewww.facebook.com/advertising Demographic
  19. 19. Facebook Indonesia Mobile
  20. 20. • Top 20 countries in terms of Twitter accounts.• Top 20 cities by number of posted tweets.
  21. 21. www.twopchart.com
  22. 22. www.twopchart.com
  23. 23. www.linkedin.com/ads
  24. 24. www.zoomsphere.com
  25. 25. Learn more aboutusers’ social media data
  26. 26. Twitter API Facebook API• Very restricted API call • No API call limit limit • Can check for almost• Can only check recent anything in public page tweet search • Can only access limited• Most tweets are public info for anything behind• A channel to learn about user authentication login conversation that • A channel to learn about happens real time user relationship with his/her friends (user have to login and allow app first)
  27. 27. Klout www.klout.com
  28. 28. Klout www.klout.com
  29. 29. Peer Index www.peerindex.com
  30. 30. www.kred.com
  31. 31. www.followerwonk.com
  32. 32. www.followerwonk.com
  33. 33. www.followerwonk.comFollowerwonk.com
  34. 34. www.twitonomy.com
  35. 35. unfollower.name
  36. 36. manageflitter.com
  37. 37. www.mentionmapp.com
  38. 38. NodeXLnodexl.codeplex.com
  39. 39. NodeXLnodexl.codeplex.com
  40. 40. GephyGephy.org
  41. 41. Don’t just take these tools info for grantedUnderstand the users more by observing their timeline.
  42. 42. Learn about conversations in social media keyword & #hashtag
  43. 43. hashtracking www.hashtracking.com COMMERCIALS
  44. 44. www.tweetreach.comTweetreach
  45. 45. www.tweetreach.comTweetreach
  46. 46. www.tweetarchivist.com
  47. 47. www.microsoft.com/en-us/download/details.aspx?id=26213
  48. 48. www.topsy.com
  49. 49. www.topsy.com
  50. 50. pro.topsy.com COMMERCIALS
  51. 51. www.brand24.co.id COMMERCIALS
  52. 52. web.stagram.comWeb.stagram.com
  53. 53. Nitrogr.amCOMMERCIALS www.nitrogr.am
  54. 54. Learn from different sides of story
  55. 55. The Doers The ReceiversInterviews Surveys
  56. 56. InterviewsLook for respondents who are qualified togive insights about the topic www.fanpop.com/fans/robyncampbell13
  57. 57. InterviewsAsk on whys and hows! wallpapers-pro.com/vampire-vs-human-2560-%C3%97-1600
  58. 58. InterviewsLook for something behind the screen exploreuk.uky.edu/catalog/xt75736m0s6q_288_14
  59. 59. SurveysFind random respondents that are withinsurvey’s range of target www.iammermaid.com
  60. 60. Basic statistic research Surveyswww.surveysystem.com/sscalc.htm www.insidevancouver.ca/2012/09/12/new-vancouver-attraction-lets-you-go-zombie-hunting
  61. 61. SurveysUse online survey tools such assurveymonkey.com
  62. 62. Summary
  63. 63. RealObservation nitinjain.blogspot.com
  64. 64. Keep tracks on accounts’ activity www.alegriph
  65. 65. www.glogster.com
  66. 66. Woven them into a tale in context commons.wikimedia.org
  67. 67. And keep onobserving... en.wikipedia.org/wiki/Battle_of_Britain
  68. 68. THE WHITE BOOK • Get to know more on Indonesia’s users in many social media channels. • Recapping most commercial campaign study cases in Indonesia 2012. • Music, cinema, and social causes in Indonesia’s social mediasphere. • Concerns on the openness of social media in Indonesia.www.strategocorp.com/socialmedia2012www.slideshare.net/socialmedialandscape
  69. 69. PITRA SATVIKA– media-ide.com– beritagar.com/s/mediaide– twitter.com/pitra– facebook.com/pitra– bit.ly/pitraSTRATEGO– strategocorp.com– strategocorp.tumblr.com– strategoplay.tumblr.com– youtube.com/strategioptima– slideshare.net/socialmedialandscape

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