I was asked to speak on the agressive SEO panel. I do not endorse this tactic - rather was illustrating how sketchy link building still works despite recent algorithmic changes (Panda / Penguin) by Google.
Okay. But how did they roll out thatmany hidden links on quality sitesseemingly overnight?!? WTF!
PRO TIP: ChromeSniffer ExtensionRecognizes CMS + Plugins
HOW DID THEY DO IT? 1. Discovered that all of the thousands of linking sites were all on Joomla! 2. All of the links were directly adjacent to a ‘slider’ plugin
HOW DID THEY DO IT? Tactics Reviewed: • Create or leverage popular CMS plugins by hiding embedded text links. • Hide text link via CSS positioning (really, google?) • Allow for automatic deployment of plugin code: external include or updates [change link code / anchor text on the fly!]
HOW DID THEY DO IT? THOUSANDS OF SLEEPER ZOMBIE SITES
IS THE STRATEGY APPLICABLE TO ME? WARNING: DON’T TRY THIS AT HOME (Or on your main money site!)
IS THE STRATEGY APPLICABLE TO ME? Who does this work for? • Lead generation sites whose industries have high CPL / payout for qualified leads. • Service industry with high price points • Affiliates with big budget who are used to high risk tactics • Access to agile system of web dev for creating / flipping sites
IS THE STRATEGY APPLICABLE TO ME? REMEMBER: • This strategy can last for days, weeks, or even months • Eventually the site will get banned / penalized (not an if, but a when) • Awesome tactic as a flash-in-the-pan strategy to rank #1 for huge money terms with a site focused on great CRO / lead gen. Spike in payouts or new clients can be massive. • Wash. Rinse. Repeat.