-Piratesʼ and street vendors are integrated into its legitimate
-Musicians forgo royalties from their recorded music.
-Albums from musicians and DJs have been replaced by ʻpirateʼ
compilations sold on the street, or selections promoted by MP3
-CDs are seen primarily as a promotional tool.
-There are no ʻofﬁcialʼ labels that work with a variety of artists.
Belém 1.5 million people // 140 Bands // 700 Sound Systems
Parties: 4300/month // Concerts: 1700/month
"The history of art deals with innovators
and innovations that won organizational
victories, succeeding in creating around
themselves the apparatus of an art world,
mobilizing enough people to cooperate in
regular ways that sustained and furthered
Howard S. Becker
"We are working for a market that is more compatible with the new
musical reality of the country, and that it's supported by locally generated
resources, which, when interconnected in a national network, generate a
very promising value chain. This is based on a barter and solidarity
economy, with democratic access and a relationship with public and
private entities. It demystiﬁes the idea of the artists that have to build
their careers on their own."
Pablo Capilé, Espaço Cubo
Where is up?
Business model that responds to audience practices
Innovation through collaboration
Clarity about who Tecnobregaʼs community is
Recognition of social currencies
Project developed by Ana Domb for
Convergence Culture Consortium
First and last photograph were taken by Henrik Motlke
http://www.ﬂickr.com/photos/henrikmoltke/ and released
under a attribution/non-commercial CC license.
Photographs on slides 16, 18, 20 and 21 are courtesy of
the Tecnobrega fans. All other photographs were taken by
Ana Domb in Belém in March 2009.
Contact: email@example.com Twitter:@anadk