Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PR 2.0

900 views

Published on

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

PR 2.0

  1. 1. Twitter: ana_adi (Social) Public Relations
  2. 2. Twitter: ana_adi About the lecturer • Academic background – BA in Communication and Public Relations (Bucharest, Romania) – MA in Management and Business Communication (Bucharest, Romania) – MA in Strategic Communication (University of Missouri, USA, Fulbright scholar) – Currently PhD candidate at the University of the West of Scotland (UK) • Current position – Independent Public Relations Consultant • Former clients – Romania: Coca-Cola, LaborMed Pharma, Kandia – USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising – Brazil: hOw (help Our world) – Belgium: Netlog
  3. 3. Twitter: ana_adi
  4. 4. Twitter: ana_adi
  5. 5. Twitter: ana_adi
  6. 6. Twitter: ana_adi
  7. 7. Twitter: ana_adi
  8. 8. Twitter: ana_adi Internet users in the world • Asia - 704 mil • Europe - 402 mil • North America - 251 mil • Latin America/ Caribbean - 175 mil • Africa - 65 mil • Middle East - 47 mil • Oceania/ Australia - 20 mil
  9. 9. Twitter: ana_adi
  10. 10. Twitter: ana_adi • Public Relations is about dialogue • Public Relations is about relationships • Social Media is about conversation
  11. 11. Twitter: ana_adi
  12. 12. Twitter: ana_adi
  13. 13. Twitter: ana_adi Listen Network Buzz Create Engag e
  14. 14. Twitter: ana_adi Listen
  15. 15. Twitter: ana_adi Engage
  16. 16. Twitter: ana_adi Engage
  17. 17. Twitter: ana_adi • MSNBC video Engage
  18. 18. Twitter: ana_adi • Define your objective • Find your audience • Find out what they find important • Rework your message/Provide responses • Follow up How to Engage ?
  19. 19. Twitter: ana_adi Create
  20. 20. Twitter: ana_adi
  21. 21. Twitter: ana_adi
  22. 22. Twitter: ana_adi • Eepy Bird • Mentos Intern video Create Buzz
  23. 23. Twitter: ana_adi Network QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  24. 24. Twitter: ana_adi
  25. 25. Twitter: ana_adi
  26. 26. Twitter: ana_adi
  27. 27. Twitter: ana_adi Listen Network Buzz Create Engag e
  28. 28. Twitter: ana_adi Thank you!

×