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Music 2.0


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Music 2.0

  1. 1. Music 2.0 Ana ADI
  2. 2. This lecture aims to: <ul><li>Define the concepts of web 1.0, web 2.0, web 3.0 and beyond </li></ul><ul><li>Identify the characteristics of music industry typical to each stage of the web development </li></ul><ul><li>Analyze and discuss the creation and diffusion of music and its ethical, financial and cultural implications </li></ul>
  3. 3. Web 1.0
  4. 5. Music in Web 1.0 <ul><ul><li>Think of the way you used to listen/consume music in the 1990s </li></ul></ul><ul><ul><li>Do the same for the early years of 2000 </li></ul></ul><ul><ul><ul><li>Compare and constrast your experiences </li></ul></ul></ul><ul><ul><ul><li>How did you access music </li></ul></ul></ul><ul><ul><ul><li>How did you share your music </li></ul></ul></ul><ul><ul><ul><li>How would you find out about new bands, songs… </li></ul></ul></ul>
  5. 7. Web 2.0 <ul><ul><li>term first coined in 1999 and rediscovered in 2004 </li></ul></ul><ul><ul><ul><li>first Web 2.0 conference (O'Reilly Media and MediaLive) </li></ul></ul></ul><ul><ul><li>a new challenge </li></ul></ul><ul><ul><ul><li>web as a platform </li></ul></ul></ul><ul><ul><ul><li>web as a conversation place </li></ul></ul></ul><ul><ul><ul><li>empowering the consumer </li></ul></ul></ul>
  6. 9. Web 2.0 <ul><li>Websites = dynamic applications with functionalities spreading across convergent media </li></ul><ul><ul><li>Open Source </li></ul></ul><ul><ul><li>APIs ( Application Programming Interface) </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Extensions (Desktop applications) </li></ul></ul><ul><ul><li>Signals (RSS) </li></ul></ul>
  7. 10. Web 2.0 <ul><li>User generated content (USG) </li></ul><ul><ul><li>The expert prosumer </li></ul></ul><ul><li>User generated functionalities </li></ul><ul><li>User directed content </li></ul>
  8. 12. Music in Web 2.0 <ul><li>Let’s follow two stories: </li></ul><ul><li>Consecrated artist in web 2.0 </li></ul><ul><li>Aspiring artist in web 2.0 </li></ul>
  9. 13. Music in Web 2.0 <ul><li>Consecrated artist </li></ul><ul><li>BEYONCE </li></ul>Aspiring artist WAVE MACHINES
  10. 18. Create your own
  11. 19. Share your creativity <ul><li>Video Sharing </li></ul><ul><li>Video streaming platforms </li></ul><ul><li>Make some money </li></ul>
  12. 20. Social media considerations <ul><li>Legal limits of free expression </li></ul><ul><li>Copyright and intellectual property? </li></ul><ul><ul><li>The individual creative enjoys less protection than the recognized or official creative </li></ul></ul>
  13. 21. Web 3.0 <ul><li>Semantic Web </li></ul><ul><li>Real-time </li></ul><ul><li>Co-creative </li></ul><ul><li>? </li></ul>
  14. 24. <ul><li>Instead of “the end” </li></ul><ul><li> (the Prosumer and the future web) </li></ul>