The world after school  - an experimental recipe -  Ana ADI
This lecture aims to:   <ul><li>Describe a series of opportunities related to using web 2.0 to promote freelancing creativ...
Participatory media in Web 2.0 <ul><li>2/3 of the world’s Internet population visit a social network or blogging site  </l...
Web 2.0 features <ul><li>Websites as dynamic applications with functionalities spreading across convergent media </li></ul...
 
Where to start?
Better begin here:
Then go here:
Watch out!
 
 
 
 
 
 
Be creative <ul><li>Video Sharing  </li></ul><ul><li>Video streaming platforms  </li></ul><ul><li>Make some money  </li></ul>
Don’t forget: <ul><li>A place for free expression (within some legal limits) </li></ul><ul><li>Copyright?  </li></ul><ul><...
Research and listen carefully
Listen  Network Buzz Create  Engage
<ul><li>Define your objective </li></ul><ul><li>Find your audience </li></ul><ul><li>Find out what they find important </l...
Take it to the next level:
Keep in mind <ul><li>Web 2.0 provides communicators with a very dynamic environment  </li></ul><ul><li>Most of the online ...
A final word <ul><li>Practice makes perfect!  </li></ul>
Now go and experiment!
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KHM Job preparation

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  • Last point: discuss copyright, creative commons, public sphere
  • http://tinyurl.com/brfre6
  • http://tinyurl.com/brfre6
  • http://tinyurl.com/brfre6
  • Convergence A process called the “convergence of modules” is blurring the lines between media, even between point to point communications such as the post, telephone and telegraph and mass communication such as the press, radio, and television . A single physical means - be it wires, cables or airwaves - may carry services that in the past were provided in separate ways. Conversely, a service that was provided in any one medium - be it broadcasting, the press, or telephony - can now be provided in several different physical ways. So the one-to-one relationship that used to exist between a medium and its use is eroding ” Pool, 1983 Co nvergence is a word that manages to describe technological, industrial, cultural, and social changes depending on who&apos;s speaking and what they think are talking about (Jenkins)
  • Pipl.com also goes through publications, email addresses, web pages, news, blog posts and documents
  • The site&apos;s community of independent filmmakers is growing very rapidly with some of the most prominent names in the world of web video joining the ranks. Openfilm welcomes all submissions, but screens each video for technical and production quality. Openfilm&apos;s in-house production staff, which also produces original web shows that appear on the site, processes all approved submissions to ensure high quality playback.
  • Convergence A process called the “convergence of modules” is blurring the lines between media, even between point to point communications such as the post, telephone and telegraph and mass communication such as the press, radio, and television . A single physical means - be it wires, cables or airwaves - may carry services that in the past were provided in separate ways. Conversely, a service that was provided in any one medium - be it broadcasting, the press, or telephony - can now be provided in several different physical ways. So the one-to-one relationship that used to exist between a medium and its use is eroding ” Pool, 1983 Co nvergence is a word that manages to describe technological, industrial, cultural, and social changes depending on who&apos;s speaking and what they think are talking about (Jenkins)
  • KHM Job preparation

    1. 1. The world after school - an experimental recipe - Ana ADI
    2. 2. This lecture aims to: <ul><li>Describe a series of opportunities related to using web 2.0 to promote freelancing creative services </li></ul><ul><li>Discuss and discover the key elements of a successful online portfolio </li></ul><ul><li>Illustrate how web 2.0 can serve as a job search platform </li></ul>
    3. 3. Participatory media in Web 2.0 <ul><li>2/3 of the world’s Internet population visit a social network or blogging site </li></ul><ul><li>Social networking & blogging - 10% of all internet time. </li></ul><ul><li>‘ Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications </li></ul>
    4. 4. Web 2.0 features <ul><li>Websites as dynamic applications with functionalities spreading across convergent media </li></ul><ul><li>More standards (Application Programming Interface - APIs) </li></ul><ul><li>User generated content (USG) </li></ul><ul><li>User generated functionalities </li></ul><ul><li>User directed content </li></ul><ul><li>The expert prosumer = consumer + producer </li></ul><ul><ul><li>Bottom-up hierarchy </li></ul></ul><ul><li>Each community member is responsible for contributing information to the rest of the users (Open Source </li></ul>
    5. 6. Where to start?
    6. 7. Better begin here:
    7. 8. Then go here:
    8. 9. Watch out!
    9. 16. Be creative <ul><li>Video Sharing </li></ul><ul><li>Video streaming platforms </li></ul><ul><li>Make some money </li></ul>
    10. 17. Don’t forget: <ul><li>A place for free expression (within some legal limits) </li></ul><ul><li>Copyright? </li></ul><ul><li>Copyleft? </li></ul><ul><ul><li>The individual creative enjoys less protection than the recognized or official creative </li></ul></ul>
    11. 18. Research and listen carefully
    12. 19. Listen Network Buzz Create Engage
    13. 20. <ul><li>Define your objective </li></ul><ul><li>Find your audience </li></ul><ul><li>Find out what they find important </li></ul><ul><li>Rework your message/Provide responses </li></ul><ul><li>Follow up </li></ul>How do you Engage?
    14. 21. Take it to the next level:
    15. 22. Keep in mind <ul><li>Web 2.0 provides communicators with a very dynamic environment </li></ul><ul><li>Most of the online communications are multi-channel </li></ul><ul><li>Web 2.0 offers a variety of resources to develop and present you and your business online </li></ul><ul><li>Know your rights and obligations before joining any platform </li></ul><ul><li>Respect other people’s work </li></ul>
    16. 23. A final word <ul><li>Practice makes perfect! </li></ul>
    17. 24. Now go and experiment!

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