Grunig vs Cameron Reloaded

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translating public relations theory into current practice

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Grunig vs Cameron Reloaded

  1. 1. Grunig vs Cameron Reloaded pr| theory| pratice| web2.0
  2. 2. From me Present two major opposing public relations as pratice theories Provide new media examples Discuss how theories translate into current pratice Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  3. 3. To you Evaluate current public relations activities through the theoretical lenses provided Compare the advantages and disadvantages of each theoretical approach Prepare, design and present your own strategy suggestions Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  4. 4. 4 models Press agentry Public information 2-way asymmetrical 2-way symmetrical (Grunig & Hunt, 1984) Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  5. 5. Press agentry source receiver product promotion sport theatre Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  6. 6. Here for the business Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  7. 7. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  8. 8. Public information source receiver government non-profits Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  9. 9. Telling you a story to tell Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  10. 10. 2-way asymmetrical source receiver for-profit sector Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  11. 11. 2-way symmetrical group group Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  12. 12. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  13. 13. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  14. 14. 4 models (Grunig & Hunt, 1984) Press agentry broadcast? Public information 2-way asymmetrical 2-way symmetrical does it really exist? Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  15. 15. variables include: internal and external It depends variables among which are external threats, competitive environment, public characteristics, issue under pressure, PR dept characteristics, (Cameron et al.,1997) dominant coalition stance etc... the 2-way symmetrical is an ideal of communication communication is by default asymmetrical accommodation advocacy 87 variables Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  16. 16. References CAMERON, Glen T., CANCEL, Amanda E., SALLOT, Lynne M., MITROOK, Michael A., It Depends: A Contingency Theory of Accommodation in Public Relations., Journal of Public Relations Research, 1997, Vol. 9 Issue 1, p31-63 GRUNIG, James E. and HUNT, Todd, Managing Public Relations, Holt, Rinehart &Winston, New York, 1984 http://your.flowingdata.com/mentionmap/ http://twitteranalyzer.com/ Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com

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