Gamification to engage app users - webcast for BrightTalk

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Webcast slides for talk given by An Coppens of Gamification Nation about the use of gamification to engage App users. Webcast held on 10th of July 2014

Full talk can be accessed on https://www.brighttalk.com/webcast/5742/117939

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Gamification to engage app users - webcast for BrightTalk

  1. 1. Gamification to engage App users Presented by An Coppens www.gamificationnation.com @GamificationNat
  2. 2. An Coppens  Gamification design expert  Award winning trainer, business coach and instructional designer  Speaker and author
  3. 3. What kind of games do you play? Vote
  4. 4. What is gamification? Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
  5. 5. How do you feel about gaming? Vote
  6. 6. Some statistics  2.5 million Apps and growing are available in app stores worldwide  In the US 34 hours per month are spent interacting with mobile device apps, according to Nielsen (Feb 2014)  80-90% of apps are being deleted after just 1 use Causes for deletion: 1. Freeze 2. Crash 3. Slow 4. Not doing what user wanted it for
  7. 7. Mobile app retention
  8. 8. Which apps have you used today? Vote
  9. 9. Gamification design questions  What is the purpose of your App?  What would compel the user to download your App in the first place?  Who are your typical users?  What would these users enjoy doing with or through your app?  What is the emotional experience like?  What is the user journey like?
  10. 10. Top gamification tips for App user engagement?
  11. 11. User journey Discovery > Onboarding > Scaffolding > End game
  12. 12. Motivation of the user
  13. 13. App navigation & beginners tour
  14. 14. Targeted personalised communication Demon gaze – in game message example
  15. 15. Invite feedback • Rate and review • Report a bug • Ask for a feature
  16. 16. User feedback
  17. 17. Challenges & quests
  18. 18. Think social engagement
  19. 19. Regular updates with new content
  20. 20. Levels, rewards, points & badges
  21. 21. Test your gamification and loyalty knowledge
  22. 22. Thank you www.gamificationnation.com @GamificationNat

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