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Gamification in insurance

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Prepared by An Coppens
www.gamificationnation.com
@GamificationNat
Where have you most likely
experienced it first hand…
What is gamification?
Gamification
(pronounced game-i-fi-ka-tion)
is the application of game dynamics, game
psychology and...

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Gamification in insurance

Presentation given on the 30th of January at the Startupbootcamp Insurtech Social. Focusing on gamification for insurance, the process of designing, some good examples and some improving examples.

Presentation given on the 30th of January at the Startupbootcamp Insurtech Social. Focusing on gamification for insurance, the process of designing, some good examples and some improving examples.

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Gamification in insurance

  1. 1. Prepared by An Coppens www.gamificationnation.com @GamificationNat
  2. 2. Where have you most likely experienced it first hand…
  3. 3. What is gamification? Gamification (pronounced game-i-fi-ka-tion) is the application of game dynamics, game psychology and game mechanics to non-game situations and applications
  4. 4. So… you want to achieve behaviour change?
  5. 5. A glass of water …
  6. 6. • KPI's & metrics • Culture • Business objectives Business specifics • Motivation • Behaviour Understanding the player • Design • Test • Iterate • Implement • Support Gamification design Our process www.gamificationnation.com
  7. 7. Fluxscore: • Kit installed in your car • Personalised feedback
  8. 8. Aviva Drive: the family challenge
  9. 9. Vitality health rewards
  10. 10. Rewards for being active
  11. 11. Where does it fit in the employee experience Onboarding Recruitment Job mastery Employer branding Feedback Well being Promotion Exit
  12. 12. Knowledge and skills quests
  13. 13. Individual performance
  14. 14. Encourage what you want more of
  15. 15. Battling monsters in IT
  16. 16. Very often our work looks like this, until it is developed
  17. 17. Would you insure this?
  18. 18. WORK = FUN @GamificationNat www.gamificationnation.com

Editor's Notes

  • Only babies with a wet nappy like change

    Imagine behaviour change is your
  • https://youtu.be/NI6LMXynmds
  • Fluxscore: individual personalised daily feedback, based on a black box installed in your car
  • The expectation and benefits
  • Example for each point in this employee timeline

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