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AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
“nittygritty”
AMY TYLER
dynamics
AMY TYLER
“supermarkets see it all”
AMY TYLER
-BIRTHDAY CARDS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
-BREAK ...
AMY TYLER
what do the customers really want?
AMY TYLER
1. overhear arguments
AMY TYLER
2. fun
AMY TYLER
AMY TYLER
young
AMY TYLER
young old
AMY TYLER
young old decisive
AMY TYLER
young old decisive
indecisive
AMY TYLER
young old decisive
indecisive dieter
AMY TYLER
young old decisive
indecisive dieter indulgers
AMY TYLER
1.mature trolly
AMY TYLER
old
AMY TYLER
-support for walking
AMY TYLER
-support for walking
-lightweight; easy to push
AMY TYLER
-support for walking
-lightweight; easy to push
-glasses to help vision and difficulty seeing the products
AMY TYLER
AMY TYLER
2.decisive trolly
AMY TYLER
decisive {IN A HURRY}
AMY TYLER
-flag for high visibity
AMY TYLER
-flag for high visibity
-lightweight wheels for high speeds
AMY TYLER
-flag for high visibity
-lightweight wheels for high speeds
-sat nav for easy navigation to products
AMY TYLER
AMY TYLER
3.indulging trolly
AMY TYLER
indulgers
AMY TYLER
-lightweight wheels so its easy to push
AMY TYLER
-lightweight wheels so its easy to push
-massive basket for easy filling
AMY TYLER
-lightweight wheels so its easy to push
-massive basket for easy filling
-longer handles for tummy room
AMY TYLER
AMY TYLER
4.dieters trolly
AMY TYLER
DIETER
AMY TYLER
-heavy wheels for a workout on the shop
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
-small basket to resist temptation
AMY TYLER
AMY TYLER
#sas14
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Final SAS pitch

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Final SAS pitch

  1. 1. AMY TYLER AMY TYLER
  2. 2. AMY TYLER
  3. 3. AMY TYLER
  4. 4. AMY TYLER “nittygritty”
  5. 5. AMY TYLER dynamics
  6. 6. AMY TYLER “supermarkets see it all”
  7. 7. AMY TYLER -BIRTHDAY CARDS
  8. 8. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS
  9. 9. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS
  10. 10. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS
  11. 11. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS -‘MAKE-UP’ FLOWERS
  12. 12. AMY TYLER -BIRTHDAY CARDS -GRADUATION PRESENTS -DATE NIGHT INGREDIENTS -PACKED LUNCH ESSENTIALS -‘MAKE-UP’ FLOWERS -BREAK UP FLOWERS
  13. 13. AMY TYLER what do the customers really want?
  14. 14. AMY TYLER 1. overhear arguments
  15. 15. AMY TYLER 2. fun
  16. 16. AMY TYLER
  17. 17. AMY TYLER young
  18. 18. AMY TYLER young old
  19. 19. AMY TYLER young old decisive
  20. 20. AMY TYLER young old decisive indecisive
  21. 21. AMY TYLER young old decisive indecisive dieter
  22. 22. AMY TYLER young old decisive indecisive dieter indulgers
  23. 23. AMY TYLER 1.mature trolly
  24. 24. AMY TYLER old
  25. 25. AMY TYLER -support for walking
  26. 26. AMY TYLER -support for walking -lightweight; easy to push
  27. 27. AMY TYLER -support for walking -lightweight; easy to push -glasses to help vision and difficulty seeing the products
  28. 28. AMY TYLER
  29. 29. AMY TYLER 2.decisive trolly
  30. 30. AMY TYLER decisive {IN A HURRY}
  31. 31. AMY TYLER -flag for high visibity
  32. 32. AMY TYLER -flag for high visibity -lightweight wheels for high speeds
  33. 33. AMY TYLER -flag for high visibity -lightweight wheels for high speeds -sat nav for easy navigation to products
  34. 34. AMY TYLER
  35. 35. AMY TYLER 3.indulging trolly
  36. 36. AMY TYLER indulgers
  37. 37. AMY TYLER -lightweight wheels so its easy to push
  38. 38. AMY TYLER -lightweight wheels so its easy to push -massive basket for easy filling
  39. 39. AMY TYLER -lightweight wheels so its easy to push -massive basket for easy filling -longer handles for tummy room
  40. 40. AMY TYLER
  41. 41. AMY TYLER 4.dieters trolly
  42. 42. AMY TYLER DIETER
  43. 43. AMY TYLER -heavy wheels for a workout on the shop
  44. 44. AMY TYLER -heavy wheels for a workout on the shop -calorie counter for monitoring
  45. 45. AMY TYLER -heavy wheels for a workout on the shop -calorie counter for monitoring -small basket to resist temptation
  46. 46. AMY TYLER
  47. 47. AMY TYLER #sas14

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