Marketing on a budget for october atlanta 2011

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  • What are your conversion rates?
  • Other ways to market yourself?
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Farming on FB with groups, meet ups
  • Farming on FB with groups, DM on Twitter, using Socialoomph.com-90% of consumers trust peer reviews
  • Farming on FB with groups, DM on Twitter, using Socialoomph.com-90% of consumers trust peer reviews
  • Farming on FB with groups, DM on Twitter, using Socialoomph.com-90% of consumers trust peer reviews
  • Wordpress.org is self hostedWpbeginners.com
  • Listings, email signature, websites, car magnet signs
  • Wordpress.org is self hostedWpbeginners.com
  • Microsoft tags
  • Listings, email signature, websites, car magnet signs
  • Listings, email signature, websites, car magnet signs
  • Issuu is free- keynote is on macAuthorstream.com is freeAnimoto - $30 per yearYoutube-your listing video of you, video your listings, your youtube channel
  • Marketing on a budget for october atlanta 2011

    1. 1. MARKETING ON A BUDGET<br />@amyoutloud<br />
    2. 2. Amy Smythe Harris<br />Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP<br />HAR & TAR Instructor/Train the Trainer-6 years<br />HAR Director 2009 & 2011<br />NextGen Advisory Group<br />TAR Professional Development & Professional Standards 2009 & Technology for 2010<br />TAR Technology Chair for 2011<br />NAR Communications Committee for 2010 & 2011<br />NAR YPN 2010<br />
    3. 3. Objectives<br />Agents to identify areas of marketing that are the best ROI<br />Marketing yourself<br />Marketing your listings<br />How to incorporate more cost-efficient ideas into their prospecting/marketing plans<br />
    4. 4. Marketing Yourself<br />What you are doing now to market or prospect for biz?<br />What are costs?<br />Where are your leads coming from?<br />
    5. 5. Old School Marketing Yourself<br />Shopping Carts<br />Billboards<br />Flyers<br />Chamber of Commerce/Networking <br />Church bulletins<br />Newspapers<br />
    6. 6. It’s Time to Update<br />Elance.com or 99designs.com<br />Creativethunderdesigns.com<br />Get a domain name (namechk.com)<br />Shift into Social Media mentality<br />What is your niche/passion?<br />
    7. 7. Photos<br />Get NEW Photos<br />
    8. 8. New School Marketing You<br />Facebook<br />Groups-Farming<br />Lists<br />Engage<br />Content<br />
    9. 9. New School Marketing You<br />Facebook Biz Pages<br />Custom<br />Google likes<br />Name<br />Content<br />
    10. 10. FB Biz Page Resources<br />Areweconnected.com<br />Pixelcoaching.com<br />
    11. 11. New School Marketing You<br />Facebook Ads<br />Cap price<br />Facebook Marketplace<br />
    12. 12. New School Marketing You<br />Twitter<br />Prospecting<br />Virtual Property Desk<br />
    13. 13. Twitter Resources<br />Twittercounter.com<br />Socialoomph.com<br />Tweetspinner.com<br />Roost.com<br />Socialmadesimple.com<br />Hootsuite or tweetdeck<br />
    14. 14. New School Marketing You<br />Blog<br />Convert Static site <br />Video blog/Photo blog<br />
    15. 15. Blog Resources<br />Wordpress.com<br />Wordpress.org<br />Diversesolutions.com<br />Realestatetomatoes.com<br />wordpressdesignsstudio.com<br />
    16. 16. New School Marketing You<br />QR<br />Pros vs Cons<br />Use effectively<br />
    17. 17. QR Resources<br />Google<br />Mobilecardcast.com<br />Clickbrix<br />Toor.me<br />
    18. 18. Videos to Market YOU<br />Video for blogging-vimeo.com<br />Video email using eyejot.com<br />Skype or Facetime<br />Video biz card<br />
    19. 19. Video Resources<br />Youtube channel<br />Vimeo.com <br />Viddler.com<br />Pinnaclestudio.com<br />Animoto.com<br />
    20. 20. New School Marketing You<br />Foursquare<br />Tips<br />Mayors<br />
    21. 21. New School Marketing You<br />Yelp<br />Klout<br />
    22. 22. Marketing for Listings<br />
    23. 23. Getting Listings<br />Keynote<br />Issuu.com<br />Animoto<br />Youtube<br />
    24. 24. Marketing your Listing<br />Youtube video of home<br />Virtual tour <br />Toor.me<br />Single property sites-homefinder.com<br />Zillow<br />Realtor.com<br />
    25. 25. Marketing your Listing<br />Twitter<br />Postlets.com<br />Facebook.com/marketplace<br />easyVT<br />Blog<br />Qwiki<br />Foursquare<br />
    26. 26. What would you do?<br />With $100/month budget?<br />With a $50/month budget?<br />With no extra $ b/c you have to buy Starbucks! <br />
    27. 27. Q&A Time<br />facebook.com/amysmytheharris<br />slideshare.net/amysharris<br />

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