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Marketing on a budget for alaska association


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Marketing on a budget for alaska association

  1. 1. MARKETING ON A BUDGET<br />@amyoutloud<br />
  2. 2. Amy Smythe Harris<br />Broker Associates, GRI, CRS, E-Pro, GREEN,SFR, TRLP<br />HAR & TAR Instructor/Train the Trainer-6 years<br />HAR Director 2009 & 2011<br />NextGen Advisory Group<br />TAR Professional Development & Professional Standards 2009 & Technology for 2010<br />TAR Technology Chair for 2011<br />NAR Communications Committee for 2010 & 2011<br />NAR YPN 2010<br />WCR Montgomery Co. Tech. Chair<br />
  3. 3. Objectives<br />Agents to identify areas of marketing that are the best ROI<br />Marketing yourself<br />Marketing your listings<br />How to incorporate more cost-efficient ideas into their prospecting/marketing plans<br />
  4. 4. Marketing Yourself<br />What you are doing now to market or prospect for biz?<br />What are costs?<br />Where are your leads coming from?<br />
  5. 5. Old School Marketing Yourself<br />Shopping Carts<br />Billboards<br />Flyers<br />Chamber of Commerce/Networking <br />Church bulletins<br />Newspapers<br />
  6. 6. It’s Time to Update<br /> or<br />Get a domain name<br />Shift into Social Media mentality<br />What is your niche/passion?<br />
  7. 7. Photos<br />Get NEW Photos<br />
  8. 8. New School Marketing You<br />Facebook<br />Facebook Biz Pages<br />FB Ads<br />Twitter<br />Blog<br />QR codes<br />Youtube- Bio Video of you<br />Yelp & Foursquare<br />
  9. 9. Resources for Marketing YOU<br />FB Biz Page- Mike Mueller &<br /> <br />QR codes –,,, ooprint, QR reader &<br /><br />Twitter<br />
  10. 10. FB Biz Page<br />
  11. 11. Wordpress<br /><br /><br /><br />
  12. 12. QR Codes<br />Listings<br />Mobile sites<br />Scan to contact<br />
  13. 13. QR Codes<br /><br /><br /><br />
  14. 14. Videos to Market YOU<br />Video for<br />Video email using<br />Skype or Facetime<br />Video biz card<br />
  15. 15. Twitter to Prospect<br /><br /><br /><br /><br />
  16. 16. Marketing for Listings<br />
  17. 17. Getting Listings<br />Keynote<br /><br /><br />Animoto<br />Youtube<br />
  18. 18. Marketing your Listing<br />Youtube video of home<br />Virtual tour <br /><br />Single property<br />Zillow<br /><br />
  19. 19. Marketing your Listing<br />Twitter<br /><br /><br />easyVT<br />Blog<br />Qwiki<br />Foursquare<br />
  20. 20. Marketing your Listing<br />IVR-<br /><br /><br /><br />
  21. 21. Text Messaging<br /><br />
  22. 22. What would you do?<br />With $100/month budget?<br />With a $50/month budget?<br />With no extra $ b/c you have to buy Starbucks! <br />
  23. 23. Q&A Time<br /><br /><br />