G R I Marketing Comm Technology


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G R I Marketing Comm Technology

  1. 2. Amy Smythe Harris
  2. 3. GRI Marketing – Communications technology <ul><li>3 NOTE CARDS </li></ul><ul><li>WRITE DOWN YOUR FAVORITE TECH TOOL </li></ul><ul><li>WRITE DOWN ONE THING YOU WOULD LIKE TO LEARN IN THE NEXT 2 DAYS </li></ul><ul><li>KEEP THE LAST ONE BLANK </li></ul><ul><li>PUT THE NOTES IN THE BUCKETS AS IT IS PASSED AROUND </li></ul>
  3. 4. GRI Marketing – Communications technology <ul><li>Connectivity </li></ul><ul><li>Hardware devices and tools </li></ul><ul><li>Software </li></ul><ul><li>Computer security threats </li></ul><ul><li>Communicating in today’s world </li></ul><ul><li>E-mail capabilities </li></ul>
  4. 5. Learning objectives <ul><ul><li>Address issues of connectivity </li></ul></ul><ul><ul><li>Prioritize your technology dollars </li></ul></ul><ul><ul><li>Identify and be familiar with trends and resources for buying and using hardware and digital communications equipment </li></ul></ul><ul><ul><li>Evaluate your need for a smartphone </li></ul></ul><ul><ul><li>Create professional e-mails and maximize their effectiveness </li></ul></ul><ul><ul><li>Learn tips to communicate with clients </li></ul></ul>
  5. 6. Does this feel like you?
  6. 7. Section 1: Connectivity-pg. 5 Your broker makes decisions at the franchise office, but most agents today work from home and need to make connectivity decisions there.
  7. 8. Dial-up Internet access-pg. 5 <ul><li>Inquire about the following features: </li></ul><ul><ul><li>National numbers or an 800 number </li></ul></ul><ul><ul><li>Number of e-mail accounts </li></ul></ul><ul><ul><li>Restrictions on attachment size </li></ul></ul><ul><ul><li>Storage capacity </li></ul></ul><ul><ul><li>Extra charge to use your own domain name </li></ul></ul><ul><ul><li>Pricing for unlimited monthly use </li></ul></ul>
  8. 9. DSL: Digital Subscriber Line-pg. 5 <ul><ul><li>Uses existing telephone wiring </li></ul></ul><ul><ul><li>Much faster than dial-up </li></ul></ul><ul><ul><li>Costs have decreased substantially </li></ul></ul><ul><ul><li>Offers increased functionality and reliability </li></ul></ul><ul><ul><li>Availability depends on the distance of your location from the switching facility or the central office </li></ul></ul><ul><ul><li>Visit DSLreports.com for reviews or call the provider to ask questions </li></ul></ul>
  9. 10. Cable Internet access-pg. 6 <ul><ul><li>Another common form of high-speed Internet access; uses the same cable that provides TV service </li></ul></ul><ul><ul><li>Contact your local cable network to find out if they offer Internet services in your area </li></ul></ul><ul><ul><li>Speed can be 100 times faster than dial-up </li></ul></ul><ul><ul><li>Speed can be hindered by the number of subscribers accessing the system at any given time </li></ul></ul>
  10. 11. Fiber to the home-pg. 6 <ul><li>Being rolled out in larger cities and integrated into new subdivisions </li></ul><ul><li>Has an enormous amount of capacity </li></ul><ul><li>More power, more services, more reliable </li></ul><ul><li>Check out bundles from providers in your area. </li></ul>
  11. 12. ISP criteria-pg. 6 <ul><li>Ask others in your area who they use. </li></ul><ul><li>Look at: </li></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><li>Responsiveness </li></ul></ul><ul><ul><li>Network maintenance </li></ul></ul><ul><ul><li>Space for your POP account </li></ul></ul><ul><ul><li>Size limitations for attachments </li></ul></ul><ul><ul><li>Use of distribution lists </li></ul></ul>
  12. 13. ISP criteria-pg. 6 <ul><ul><li>Security </li></ul></ul><ul><ul><li>SPAM filters </li></ul></ul><ul><ul><li>Web hosting space options </li></ul></ul><ul><ul><li>Installation fee </li></ul></ul><ul><ul><li>Modem – do they provide one? </li></ul></ul><ul><ul><li>Research to make an educated decision. </li></ul></ul>
  13. 14. Wireless-pg. 7 <ul><li>It give users more flexibility, convenience, and mobility. </li></ul><ul><li>It is relatively inexpensive because it requires only two pieces of hardware: </li></ul><ul><ul><li>Wireless network card for your computer </li></ul></ul><ul><ul><li>Access point </li></ul></ul>
  14. 15. How wireless (Wi-Fi) works-pg. 7 <ul><li>Wi-Fi stands Wireless Fidelity </li></ul><ul><li>It uses tiny waves that can pass through most solid objects; some objects, like bricks, can cause difficulty for waves in the 2.4 Ghz range </li></ul>
  15. 16. Wireless network standards-pg. 7 <ul><li>802.11a </li></ul><ul><ul><li>operates at 5GHz with rates up to 54 mbps </li></ul></ul><ul><ul><li>incompatible with 802.11b hardware </li></ul></ul><ul><li>802.11b </li></ul><ul><ul><li>11 mbps </li></ul></ul><ul><ul><li>hardware is lower priced than 802.11a </li></ul></ul><ul><li>802.11g </li></ul><ul><ul><li>operates at 2.4 Mhz and 5 Mhz </li></ul></ul><ul><li>802.11n </li></ul><ul><ul><li>operates at 2.4 Mhz and 5 Mhz </li></ul></ul><ul><ul><li>uses multiple antennas for a clearer signal </li></ul></ul>
  16. 17. Hot spots-pg. 8 <ul><li>Places where you can connect to a public wireless network </li></ul><ul><li>Widespread use of hot spots in coffee shops, bars and restaurants, airports, public libraries and college/university campuses </li></ul><ul><li>Use hot spot directories such as HotSpotList.com to find area hot spots </li></ul>
  17. 18. Section 2: Hardware devices and tools-pg. 8
  18. 19. Hardware review-pg. 8 <ul><ul><li>Questions to ask: </li></ul></ul><ul><ul><li>What will I benefit from most? </li></ul></ul><ul><ul><li>What do I own that is most outdated? </li></ul></ul><ul><ul><li>What frustrates me when I use it? </li></ul></ul><ul><ul><li>Do I have something that already does this? </li></ul></ul><ul><ul><li>Will I really use this? </li></ul></ul><ul><ul><li>Can I learn to use it and adopt it into my routine? </li></ul></ul>
  19. 20. Hardware review-pg. 9 <ul><li>Technology will eventually need to be replaced. Think of: </li></ul><ul><ul><li>- cassette tapes </li></ul></ul><ul><ul><li>VHS tapes </li></ul></ul><ul><ul><li>DVDs </li></ul></ul><ul><ul><li>Blu-rays </li></ul></ul><ul><ul><li>You can still get a lot of functionality out of technology </li></ul></ul>
  20. 21. Hardware review-pg. 9 <ul><li>Do your homework: </li></ul><ul><ul><li>online resources </li></ul></ul><ul><ul><li>product reviews </li></ul></ul><ul><ul><li>store personnel </li></ul></ul><ul><ul><li>friends, family, or colleagues </li></ul></ul>
  21. 22. Hardware decisions-pg. 9 <ul><li>Identify your needs </li></ul><ul><ul><li>buy at the upper level of your budget </li></ul></ul><ul><li>Research features and models before deciding on a manufacturer </li></ul><ul><li>Go out and look at the items – touch and feel; check retail prices </li></ul><ul><li>Go online to look for a better deal </li></ul><ul><li>Check into manufacturers warranties </li></ul>
  22. 23. Product review resources-pg. 9 & 10 <ul><li>CNET.com reviews all kinds of products </li></ul><ul><li>ComputerShopper.com </li></ul><ul><li>ConsumerReports.org </li></ul>
  23. 24. Networks-pg. 10 <ul><li>Some simple network terminology includes: </li></ul><ul><li>NIC </li></ul><ul><li>Cable </li></ul><ul><li>Modem </li></ul><ul><li>Hub </li></ul><ul><li>Switch </li></ul><ul><li>Router </li></ul><ul><li>Access point </li></ul>
  24. 25. Networks-pg. 10 <ul><li>Local area network – can be the network at your house with your computer, router, printer and laptop </li></ul><ul><li>Personal area network – often referred to as Bluetooth; a very small network where two devices communicate </li></ul><ul><ul><li>you transmit a photo from your phone to your PC </li></ul></ul><ul><ul><li>you transmit a photo to your friend’s phone </li></ul></ul>
  25. 26. Networks-pg. 11 <ul><li>Large networks: </li></ul><ul><li>CANs, MANs, WANs </li></ul><ul><li>Routers </li></ul><ul><ul><li>Allows you to create a wireless network at your house; typical range is about 100 feet </li></ul></ul><ul><ul><li>Plugs into your modem and PC and transmits a signal so that your PC can access it (the signal) even when not plugged in directly </li></ul></ul>
  26. 27. Hardware purchases-bottom of pg. 11 <ul><li>Group exercise </li></ul><ul><li>We’ll review some of the features to consider before you make a technology purchase. In groups, research your assigned hardware purchase online and present your findings to the class. </li></ul><ul><li>Remember – ask friends and colleagues, do research, check out online reviews, look at what you want to buy to see if you like it! </li></ul>
  27. 28. Laptops-pg. 11 <ul><ul><li>Learn more about the following features: </li></ul></ul><ul><ul><li>Battery life </li></ul></ul><ul><ul><li>Type and speed of the processor and system memory </li></ul></ul><ul><ul><li>RAM – you want lots </li></ul></ul><ul><ul><li>Wireless capabilities and compatibility </li></ul></ul><ul><ul><li>Technical support and warranty </li></ul></ul>
  28. 29. Laptops-pg. 11 <ul><ul><li>Size and weight </li></ul></ul><ul><ul><li>Screen size </li></ul></ul><ul><ul><li>Keyboard and cursor controls </li></ul></ul><ul><ul><li>Docking station </li></ul></ul><ul><ul><li>Type and size of the display, storage and ports </li></ul></ul><ul><ul><li>Video memory </li></ul></ul><ul><ul><li>USB or SD Ports or slots </li></ul></ul><ul><ul><li>DVD-R/W </li></ul></ul>
  29. 30. Printers-pg. 12 <ul><li>Consider the following: </li></ul><ul><li>Speed </li></ul><ul><li>Quality </li></ul><ul><li>Quantity and what types of materials you print most often (this may affect your decision regarding quality) </li></ul><ul><li>Faxing – most printers double as faxes </li></ul><ul><li>Scanning capabilities </li></ul><ul><li>Color printers require four ink cartridges </li></ul>
  30. 31. Scanners-pg. 12 <ul><ul><li>Consider the following features: </li></ul></ul><ul><ul><li>Dimensions, shape and construction </li></ul></ul><ul><ul><li>How does the lid work? </li></ul></ul><ul><ul><li>Connection ports that support multiple operating systems </li></ul></ul><ul><ul><li>Document feeders </li></ul></ul><ul><ul><li>Color depth and optical resolution </li></ul></ul><ul><ul><li>Speed of scanning </li></ul></ul><ul><ul><li>Image quality </li></ul></ul>
  31. 32. Digital cameras-pg. 13 <ul><li>You’ll want to explore: </li></ul><ul><li>Placement and easy-to-use buttons </li></ul><ul><li>Access to different settings </li></ul><ul><li>Viewfinder sharpness </li></ul><ul><li>Outside screen visibility </li></ul><ul><li>Battery life </li></ul><ul><li>Shutter lag </li></ul><ul><li>How quickly the lens functions </li></ul><ul><li>Recovery time </li></ul>
  32. 33. Digital cameras-pg. 14 <ul><li>For a more in-depth product review, consider additional features: </li></ul><ul><li>Resolution and lens type </li></ul><ul><li>The exposure modes </li></ul><ul><li>Wide angle lens </li></ul><ul><li>Flash </li></ul><ul><li>Video mode </li></ul>
  33. 34. Digital cameras-pg. 13 <ul><li>It’s a good idea to purchase an extra battery as back-up. </li></ul><ul><li>Don’t forget to charge it! </li></ul><ul><li>You can download photos from your camera to your PC with a USB attachment. </li></ul><ul><li>Battery life, zoom time, write speed will affect digital camera performance. </li></ul>
  34. 35. Disposing of e-waste-pg. 14 <ul><li>An average computer contains a lot of recyclable material: </li></ul><ul><li>40 percent steel </li></ul><ul><li>40 percent plastic </li></ul><ul><li>10 percent aluminum </li></ul><ul><li>10 others metals </li></ul>
  35. 36. Disposing of e-waste-pg. 14 <ul><li>Approximately 1.5 million computers are discarded in Texas every year; between 100,000 and 200,000 are recycled </li></ul><ul><li>Remove all the valuable data </li></ul><ul><li>Donate old computers or phones to shelters, churches, or emergency facilities </li></ul><ul><li>Don’t throw them out with the trash </li></ul><ul><li>Check into local recycling resources or venues </li></ul><ul><li>Where can you recycle in the area? </li></ul>
  36. 37. Section 3: Software-pg. 15 Use the tools you already have to your benefit!
  37. 38. Keyboard shortcuts-pg. 15 <ul><li>CTRL X </li></ul><ul><li>CTRL ALT TAB </li></ul><ul><li>CTRL P </li></ul><ul><li>ALT 0174 OR CTRL ALT R </li></ul><ul><li>SHIFT DELETE </li></ul>
  38. 39. Keyboard shortcuts-pg. 16 <ul><li>A list of keyboard shortcuts appears in your book for your reference </li></ul><ul><li>For Apple users, the Apple key can be used instead of the Ctrl key in the Windows environment for many commands </li></ul><ul><li>Example: </li></ul><ul><li>Windows – Ctrl X Cut </li></ul><ul><li>Mac – Apple X Cut </li></ul>
  39. 40. Excel templates-pg. 16 & 17 <ul><li>Check out Microsoft Excel templates </li></ul><ul><li>Personal use </li></ul><ul><li>Business use </li></ul><ul><li>Customer use – examples: </li></ul><ul><ul><li>Mortgage amortization calculator </li></ul></ul><ul><ul><li>Home maintenance schedule </li></ul></ul>
  40. 41. Adobe PDF-pg. 17 <ul><li>Get more out of PDF </li></ul><ul><li>Use the print selection to create a PDF </li></ul><ul><li>Once created, you can add, remove, or replace pages within a PDF document </li></ul><ul><li>Explore other features such as: </li></ul><ul><ul><li>Watermark </li></ul></ul><ul><ul><li>Adding text fields </li></ul></ul><ul><ul><li>Password protection </li></ul></ul><ul><ul><li>Explore pdf995.com </li></ul></ul>
  41. 42. Online Tutorials <ul><li>Cnet.com offers great online computer classes. </li></ul><ul><li>Most software programs offer free online tutorials to learn how to use many programs. </li></ul>
  42. 43. Section 4: Computer security threats-pg. 19 Group Breakout- What computer viruses you have encountered & how fixed it – 5 minutes
  43. 44. Viruses and friends-pg. 19 <ul><li>Identity theft & online fraud are the fastest growing crimes in today’s world. </li></ul><ul><li>Viruses attach themselves to a legitimate program or file </li></ul><ul><li>Worms are self-replicating and can gobble up network resources </li></ul><ul><li>A Trojan horse masks as a useful program & is designed to steal passwords, credit card numbers, or personal information . </li></ul>
  44. 45. Viruses and friends-pg.19 <ul><li>Drive-by Downloads refers to the installation of any malware without user action or consent or knowledge </li></ul><ul><li>Worms, Drive-by Downloads and Trojan horse are all types of viruses . </li></ul>
  45. 46. Infections-pg. 19 & 20 <ul><li>Viruses can cause problems. In the tech world, the problems are called payloads. </li></ul><ul><li>They leave behind bots which repeatedly execute simple malicious tasks. A bot is short for robot and it is a piece of software that can be used for good or bad </li></ul><ul><li>The computer becomes a zombie in a botnet! </li></ul>
  46. 47. Infections-pg. 20 <ul><li>Keyloggers log your keystrokes with the intent of stealing your personal information and even opening up fraudulent accounts. </li></ul><ul><li>Rootkits attack your operating system. </li></ul><ul><li>Spyware may deploy keyloggers. </li></ul><ul><li>Adware tailors ads and pop-ups to your surfing habits or on particular Web sites. </li></ul><ul><li>Has anyone seen the IRS phishing e-mail? </li></ul>
  47. 48. Remedies-pg. 20 & 21 <ul><li>Buy a reputable security software </li></ul><ul><ul><li>- Remember all that research and surveying you’ve been doing? </li></ul></ul><ul><li>You’ll want: </li></ul><ul><ul><li>A firewall </li></ul></ul><ul><ul><li>Anti-virus capabilities </li></ul></ul><ul><ul><li>Anti-spyware capabilities </li></ul></ul><ul><ul><li>Don’t forget to back-up!!! </li></ul></ul>
  48. 49. Remedies-pg . 20 & 21 <ul><li>Set your PC to automatically download and install Windows updates and patches </li></ul><ul><li>Open attachments from trusted sources </li></ul><ul><li>Make sure you’re visiting reputable Web sites </li></ul><ul><li>If it gets bad, hire a professional </li></ul>
  49. 50. Section 5: Communicating in today’s world How do we communicate… let me count the ways.
  50. 51. RSS – really simple syndication- pg.21 <ul><li>Content that a Web site updates and publishes which visitors can subscribe to </li></ul><ul><li>If you’re the publisher, you create the content and push it out to others </li></ul><ul><li>If you’re a subscriber, the updated content is automatically pushed to you & can be read from your Favorites on the Internet toolbar </li></ul><ul><li>You’ll need an RSS reader or aggregator </li></ul><ul><li>Check out the RSS feed on TexasRealEstate.com </li></ul>
  51. 52. Podcasts-pg. 21 & 24 <ul><li>Listening to a free audio broadcast of informational content over the Web </li></ul><ul><li>Media files are automatically distributed to Web visitors </li></ul><ul><li>You can subscribe to podcasts or simply listen- you don’t need an IPOD to listen </li></ul>
  52. 53. Pop quiz-pg. 24 <ul><li>OMIK </li></ul><ul><li>STD </li></ul>Does anyone know what these frequently-used text abbreviations stand for? <ul><li>ADAD </li></ul><ul><li>PIR </li></ul>
  53. 54. Text messages-pg. 24 <ul><li>A good way to contact a client without interrupting him </li></ul><ul><li>Stores the information on the phone for retrieval later </li></ul><ul><li>Look up chat acronyms if you need to interact with younger generations </li></ul><ul><li>Use them on sign riders to provide information on a house and capture a potential customer’s phone number! </li></ul>
  54. 55. Smartphones-pg. 25 <ul><li>These phones offer a lot of functionality: </li></ul><ul><li>Access the Internet </li></ul><ul><li>Download e-mail and read attachments </li></ul><ul><li>Send IMs </li></ul><ul><li>Sync data with your PC </li></ul><ul><li>Use a GPS </li></ul><ul><li>Watch videos </li></ul><ul><li>Listen to MP3s </li></ul><ul><li>QWERTY keyboard </li></ul><ul><li>Let’s explore some of these features </li></ul>
  55. 56. QWERTY keyboard-Smartphones <ul><li>The keyboard is key for heavy texting </li></ul><ul><li>Make sure it’s widely spaced </li></ul><ul><li>Look for tactile feedback </li></ul><ul><li>Some have backlights </li></ul>
  56. 57. Attachment support-Smartphone-25 <ul><li>All Smartphones include dedicated e-mail apps </li></ul><ul><li>Most let you review documents </li></ul><ul><li>Not all smartphones let you edit them; you can purchase an add-on to give you this functionality if your phone doesn’t have it </li></ul>
  57. 58. Organizer and Web access-25 <ul><li>Allows you to edit your contacts, calendar, tasks and memos </li></ul><ul><li>You can sync to your PC wirelessly or through a USB </li></ul><ul><li>You can set your PC and smartphone to automatically upload information to the other </li></ul><ul><li>Access any site using an HTML browser </li></ul>
  58. 59. GPS-pg. 26 <ul><li>This feature is built in to some phones, or can be added on </li></ul><ul><li>Typically take up lots of memory and potentially battery life because there’s constant communication with satellites to establish location points </li></ul><ul><li>Mapping software may become outdated and need to be updated </li></ul>
  59. 60. Smartphones OS-27 <ul><li>Smartphones have robust operating systems – easily handle all applications mentioned with the ability to add new ones. </li></ul><ul><li>OS include: </li></ul><ul><li>Palm </li></ul><ul><li>BlackBerry </li></ul><ul><li>Windows Mobile </li></ul><ul><li>Symbian </li></ul>
  60. 61. Add-ons-pg. 27 <ul><li>You can add on a variety of features to: </li></ul><ul><li>Edit Microsoft documents </li></ul><ul><li>Run seller proceeds </li></ul><ul><li>Forward calls to another number </li></ul><ul><li>Store PINs </li></ul><ul><li>Play games </li></ul>
  61. 62. Group exercise-pg. 28 <ul><li>In groups, research your assigned smartphone to learn about its features, capabilities, and cost. </li></ul><ul><li>Share your results with the class. </li></ul>
  62. 63. Points to ponder-pg. 28 <ul><li>How many text messages does your plan allow; does it charge for incoming texts? </li></ul><ul><li>What are the monthly fees for any add-on services, in addition to monthly phone charges? </li></ul><ul><li>Why do I need a Smartphone? </li></ul><ul><li>Do I need insurance </li></ul><ul><li>Can I use it to access lockboxes? </li></ul><ul><li>Do I really want to be this techy? </li></ul>
  63. 64. Section 6: E-mail effectiveness and efficiencies Email is one of the most powerful communication tools available.
  64. 65. E-mail client software <ul><ul><li>E-mail affords efficiencies that enhance the relationship with the customer. </li></ul></ul><ul><ul><li>It can alleviate phone tag </li></ul></ul><ul><ul><li>It creates a permanent record of what you said </li></ul></ul><ul><ul><li>It allows you to communicate the same message to many people </li></ul></ul><ul><ul><li>We will look at some typical features that are found in Outlook and most e-mail management software </li></ul></ul>
  65. 66. E-mail host-pg. 29 <ul><li>The entity that provides your e-mail service; it may be your ISP </li></ul><ul><li>You will have a POP account </li></ul><ul><li>Consider the following: </li></ul><ul><ul><li>Size restrictions and costs of additional space </li></ul></ul><ul><ul><li>Size limit for attachments </li></ul></ul><ul><ul><li>Ability to access e-mail from the Internet </li></ul></ul><ul><ul><li>Re-directing or forwarding your e-mail to another domain name </li></ul></ul><ul><ul><li>How many people you can add to districution list </li></ul></ul>
  66. 67. Your business presence-pg 29 <ul><li>Your e-mail is your electronic business stationery. </li></ul><ul><li>It should: </li></ul><ul><li>Reflect you and your image </li></ul><ul><li>Be professional </li></ul><ul><li>Reinforce your brand </li></ul><ul><li>Adhere to NAR guidelines </li></ul><ul><li>Your domain name & email can be used as a marketing tool </li></ul>
  67. 68. Your business presence-pg.29 <ul><li>While free services are popular, they can have some limitations. They may: </li></ul><ul><ul><li>Limit e-mail size or attachment sizes </li></ul></ul><ul><ul><li>Come with SPAM filters that eliminate legitimate e-mail </li></ul></ul><ul><ul><li>Contain their domain name, not yours </li></ul></ul><ul><ul><li>Conflict with your professional image </li></ul></ul><ul><ul><li>Omit previous correspondence when you reply to someone </li></ul></ul>
  68. 69. Signatures -pg. 29 <ul><li>These can be automatically inserted at the bottom of any message </li></ul><ul><li>You can create multiple signatures and change them by right clicking your mouse and selecting another option </li></ul><ul><li>Many REALTORS include their contact info, designations, their picture, their Web site, and a slogan </li></ul>
  69. 70. Signatures-pg. 30 <ul><li>To create a signature in Outlook, from the toolbar menu, go to: </li></ul><ul><li>Tools > Options > Mail Format > Signatures </li></ul>
  70. 71. Features-pg. 30 <ul><li>Hyperlinks and attachments </li></ul><ul><ul><li>Send consumers more info by including links </li></ul></ul><ul><li>Out of office assistant </li></ul><ul><ul><li>Use this when you’re out of the office, on vacation, or as a way to let people know you’ll follow up </li></ul></ul><ul><ul><li>You can create default messages and apply them to certain e-mails </li></ul></ul>
  71. 72. Features <ul><li>Folders </li></ul><ul><ul><li>Organize your files </li></ul></ul><ul><ul><li>What method do you prefer? </li></ul></ul><ul><li>Address book </li></ul><ul><ul><li>Organize your contacts </li></ul></ul><ul><ul><li>Map their location </li></ul></ul><ul><li>Distribution lists </li></ul>
  72. 73. Address book <ul><ul><li>Keep all pertinent information about your customers </li></ul></ul><ul><ul><li>Make a habit of setting up each new customer in your address book </li></ul></ul><ul><ul><li>Use the address book when sending your e-mails so you get it right </li></ul></ul><ul><ul><li>You can set up contacts on the left-hand side shortcut bar by clicking Contacts </li></ul></ul>
  73. 74. Important e-mail Use when e-mail is important – but only when necessary.
  74. 75. Flag for follow-up
  75. 76. Clear flags
  76. 77. E-mail etiquette-31 <ul><ul><li>Avoid the use of all capitals </li></ul></ul><ul><ul><li>Respond to e-mail promptly </li></ul></ul><ul><ul><li>Always use spell check </li></ul></ul><ul><ul><li>Always proofread before you send </li></ul></ul><ul><ul><li>Always type in a subject in the subject line and make it relevant to the content </li></ul></ul>
  77. 78. E-mail etiquette -32 <ul><ul><li>Realize e-mail can be forwarded; make sure you’re ok with what you’ve said, in the event it’s sent to someone else </li></ul></ul><ul><ul><li>Avoid sending large attachments </li></ul></ul><ul><ul><li>Cool your emotions </li></ul></ul><ul><ul><li>File e-mails or create a system to help you stay organized </li></ul></ul><ul><ul><li>Minimize the e-mail string </li></ul></ul><ul><ul><li>Always use a signature </li></ul></ul>
  78. 79. E-mail Software <ul><ul><li>Is an important business decision </li></ul></ul><ul><ul><li>Should comply with NAR guidelines </li></ul></ul><ul><ul><li>Is your electronic business presence </li></ul></ul>
  79. 80. Spam-32 <ul><li>The CAN-SPAM Act sets standards for e-mail marketers </li></ul><ul><li>Because of the way it’s set up, some legitimate e-mail may accidentally be deposited into your spam folder </li></ul><ul><li>Be careful when using the remove feature from an e-mail when you don’t know the source; some spammers use this to verify your e-mail address </li></ul>
  80. 81. Filters <ul><li>Header filters </li></ul><ul><li>- E-mail headers contain the recipient, sender, subject, and the servers used to deliver the message </li></ul><ul><li>- Scan the header, but spammers may add false information to prevent being tracked </li></ul><ul><li>Content filters </li></ul><ul><li>Scan e-mail text and compare it against junk mail text </li></ul><ul><li>Permission filters </li></ul><ul><li>Block unauthorized e-mail </li></ul>
  81. 82. Show and tell <ul><li>What’s your favorite device? Be prepared to discuss: </li></ul><ul><ul><li>Pricing, terms and warranty </li></ul></ul><ul><ul><li>How you use the device and how it has helped you </li></ul></ul><ul><ul><li>Compromises or upgrades that you made </li></ul></ul><ul><ul><li>What features you recommend and use </li></ul></ul><ul><ul><li>What features are not up to your expectations </li></ul></ul><ul><ul><li>Advantages and disadvantages </li></ul></ul><ul><ul><li>Why you selected the manufacturer </li></ul></ul><ul><ul><li>What you would do differently </li></ul></ul>
  82. 83. Goal of Technology <ul><li>Is to help you: </li></ul><ul><ul><li>Effectively utilize the tools at your disposal to better market yourself and save time </li></ul></ul><ul><ul><li>Help you think about the tools your really need for your business </li></ul></ul><ul><ul><li>To make you aware of the types of things to consider before making a technology purchases and how you can research products online. </li></ul></ul>