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Questionnaire results

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Questionnaire results

  1. 1. 20% 60% 10% 10% Out of the options below, which is your favourite music video? Britney Spears - Toxic McFly - Five Colours In Her Hair One Direction - What Makes You Beautiful Spice Girls - Wannabe
  2. 2. 100% 0% Does a music video have any impact on whether or not you buy the song? Yes No
  3. 3. 10% 20% 0% 70% Which music channel do you visit the most? MTV Dance Kerrang! Vintage TV Capital TV
  4. 4. 40% 40% 20% 0% What is your preferred method to watch a music video? Social Networking YouTube TV DVD
  5. 5. 80% 20% 0% 0% Which music genre do you prefer? Pop Rock RnB Classical
  6. 6. 30% 40% 30% What appeals to you most in a music video? Band/Singer Shown Narrative Performance
  7. 7. 50% 20% 30% Which gender would you prefer a band to be made up of Male Female Mixed
  8. 8. 70% 30% Out of the performance options below, which idea do you prefer? Band are seen as ‘rebellious’ - school environment Band are seen as ‘professional' - concert environment
  9. 9. 40% 60% Out of the narrative options below, which do you prefer? Band/band member are involved in the narrative throughout Band/band member are not involved with the narrative – the narrative is made up of two/more actors
  10. 10. From these results, we can see that teenage males and females prefer pop music videos which has a mixture of performance and narrative features. They would want to be able to view the music video online as they mostly watch music videos through social networking and video sharing sites. The band should be made up of male members and should be seen as ‘rebellious’ in a school environment. From these results, we have come to the conclusion that teenagers are our target audience. Since the music video they liked the most was McFly’s Five Colours In Her Hair so the best options for our music videos would be another one of McFly’s songs.

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