Social Media for Business 2014:
How Social Media Helps Create Business
Amy Neumann
Director SEO/SEM/SMO
Northeast Ohio Med...
Social Media Overview
• What is the current social media landscape?
• Why does social media matter for businesses?
• Who, ...
What is the Current Social Media Landscape?
“Social Media”
Social media = people.
Being where people are, when they are,
how they prefer, with the information they
wa...
Highlights -201 3 Social Media Users
• Facebook: 1.15 BILLION (750 mm mobile)
• YouTube: 1 Billion+
• Twitter: 550 million...
Visibility at AllTimes
• We “ShareThis”
• We talk about what we like (or don’t like)
Social Media Landscape Right Now
• Social media is the new “Word of Mouth”
• Things are discovered, reviewed, shared and
r...
People You andYour Company
• What do they see?
• Is your expertise showing?
• Social Media helps make sure it is.
Social Media Increases “Serendipity”
“If you want more luck, take
more chances.
Be more active.
Show up more often.” ~
Bri...
Conversational and Other-Focused
• Remember the “social” piece – the
more interactive, the more results
• Try to keep the ...
10 Questions to Ask: Social Media Strategy
1. What’s our main goal behind social media?
2. Who should set up, maintain our...
It’s Art + Science
Facebook:
It’s Personal, and It’s Business
• Entertainment focus
• Photos increase
engagement by 84%
• Appeal broadly to
h...
Skittles:
Uses FB to connect with consumers in a goofy/quirky way—build customer relationships by appearing non-
corporate...
15
NEOMG Facebook post examples
NEOMG Facebook post examples
16
Twitter: @Claire’s Definition of “Tweet”
http://www.businessinsider.com/best-brands-to-follow-on-twitter-2013-9#
It’s Easy to Start
http://goodplustech.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/
Twitter: Proactively Find Clients
[ https://twitter.com/search-advanced]
Pinterest
“Pinterest is a tool for collecting and organizing” and for learning, tutorials,
infographics, DIY, product uses...
http://webuildbuzz.com/buzz/everything-you-need-to-know-about-pinterest/
YouTube (Owned by Google):
Get Product Demos,Testimonials,Tutorials, and Usage Ideas
in Front of Buyers
http://www.jeffbul...
Blendtec
A champion in video marketing with a great YouTube channel where they house all their "will it
blend" videos and ...
LinkedIn: Brilliant for Networking
• Find buyers at target companies
• Be discoverable
• Keep your profile updated:
– Prof...
Instagram: Younger Demo,
Owned by Facebook
Google Plus
• Jump in now!
– 500 million people have joined
– Marketing is now focusing on G+ for 2014 and
beyond
– Increa...
31
Metrics and Measuring
• Use a platform like Hootsuite (or Radian6,
Vocus,Vitrue, Sysomos, ArgyleSocial, etc.)
to monitor m...
Recommended Resources
• http://www.socialmediaexaminer.com
• http://socialmediatoday.com/
• http://mashable.com
• http://t...
Summary
• A majority of Americans now use Social Media
• SM can proactively create a new stream of clients, and
enhance cu...
Questions?
This presentation can be downloaded at http://slideshare.net/amyneumann
About Advance Publications and
Advance Digital
36
Founded in 1922 and currently #52 on the
Forbes list of America’s Larges...
Amy Neumann aneumann@cleveland.com
Director SEO/SEM/SMO 216.999.5746
• Passionate fan of all things tech and media for 20+...
How Social Media Can Help Create New Business - Mayfield Chamber of Commerce May 2014
How Social Media Can Help Create New Business - Mayfield Chamber of Commerce May 2014
How Social Media Can Help Create New Business - Mayfield Chamber of Commerce May 2014
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How Social Media Can Help Create New Business - Mayfield Chamber of Commerce May 2014

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The basic philosophy and strategy of using social media to find and engage with new and existing clients for small to medium businesses. Includes statistics and examples of best practices for Facebook, Twitter, Pinterest, Google Plus, LinkedIn, YouTube, Instagram, and more. Also highlights resources and tools, including ways to capture metrics. By Amy Neumann, Director SEO/SEM/SMO, Northeast Ohio Media Group, May 2014, for the Mayfield Chamber of Commerce.

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  • T

  • Love this!
  • Pinterest just added paid advertising! http://mashable.com/2013/10/09/pinterest-promoted-pins-live/
  • Might be good to note that your YouTube Channel and Google+ Page are connected (and your gmail account….they kind of force you to have google+!)
  • http://www.socialmediaexaminer.com/ http://socialmediatoday.com/ http://www.reelseo.com/ are my favorites to keep up with social media news 
    This is a great cheat sheet for social media photo sizing: http://tactfulsocialmedia.wordpress.com/2013/05/01/social-media-avatar-sizes-dimensions-cheat-sheet-2013/
  • How Social Media Can Help Create New Business - Mayfield Chamber of Commerce May 2014

    1. 1. Social Media for Business 2014: How Social Media Helps Create Business Amy Neumann Director SEO/SEM/SMO Northeast Ohio Media Group aneumann@cleveland.com May 8, 2014
    2. 2. Social Media Overview • What is the current social media landscape? • Why does social media matter for businesses? • Who, what, when, where, why and how: – Facebook – Twitter – Pinterest – Google Plus – YouTube – Other Sites and Resources
    3. 3. What is the Current Social Media Landscape?
    4. 4. “Social Media” Social media = people. Being where people are, when they are, how they prefer, with the information they want. On a phone...a computer...a tablet...at work, at home, anywhere. Humans tend to universally like certain things: to be entertained, to learn, to save time, to save money, to be ahead of the curve, to feel inspired, to help others, to share, to grow. How does your strategy fit into the humanness of marketing?
    5. 5. Highlights -201 3 Social Media Users • Facebook: 1.15 BILLION (750 mm mobile) • YouTube: 1 Billion+ • Twitter: 550 million + • Google Plus: 500 million + • LinkedIn: 238 million + • Rising *Visual* Stars: Instagram ( 150 mm; owned by Facebook), Pinterest (70 mm) • 5.98 BILLION mobile devices globally http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/ http://www.mediabistro.com/alltwitter/45-social-media-stats_b49582
    6. 6. Visibility at AllTimes • We “ShareThis” • We talk about what we like (or don’t like)
    7. 7. Social Media Landscape Right Now • Social media is the new “Word of Mouth” • Things are discovered, reviewed, shared and recommended in real time • Credibility is developed by being visible as an expert • Familiarity and trust are created through ongoing interaction, in many places, many ways • Customer service is greatly enhanced by the ability to immediately interact and connect • Brands are expected to be on social media and to present unique, exclusive content
    8. 8. People You andYour Company • What do they see? • Is your expertise showing? • Social Media helps make sure it is.
    9. 9. Social Media Increases “Serendipity” “If you want more luck, take more chances. Be more active. Show up more often.” ~ Brian Tracy (good summary of Social Media)
    10. 10. Conversational and Other-Focused • Remember the “social” piece – the more interactive, the more results • Try to keep the conversation 80- 90% aboutTHEM and only 10-20% about your company • Sharing content that is helpful and useful to people who might buy your product will drive connections
    11. 11. 10 Questions to Ask: Social Media Strategy 1. What’s our main goal behind social media? 2. Who should set up, maintain our social media? 3. Should we be on all the big social media platforms? 4. Which social media is best for my type of business? (B2B? B2C?) 5. How often should we do updates? 6. What type of content should we post on each network? 7. Should we use social media for customer service? 8. How can we convert social media followers into customers? 9. How can we measure effectiveness/success? 10. What are the biggest mistakes to avoid? Adapted from http://www.entrepreneur.com/article/228324
    12. 12. It’s Art + Science
    13. 13. Facebook: It’s Personal, and It’s Business • Entertainment focus • Photos increase engagement by 84% • Appeal broadly to human interests • Contests and promotions do well* • Updates do not need to be about your company • Show your personality *Third-party services like Offerpop, Woobox, Shoutlet, Wildfire, etc. are good options for running contests – FB has specific promotion and contest rules: https://www.facebook.com/page_guidelines.php
    14. 14. Skittles: Uses FB to connect with consumers in a goofy/quirky way—build customer relationships by appearing non- corporate, meeting customers on a fun level. https://www.facebook.com/skittles
    15. 15. 15 NEOMG Facebook post examples
    16. 16. NEOMG Facebook post examples 16
    17. 17. Twitter: @Claire’s Definition of “Tweet”
    18. 18. http://www.businessinsider.com/best-brands-to-follow-on-twitter-2013-9#
    19. 19. It’s Easy to Start http://goodplustech.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/
    20. 20. Twitter: Proactively Find Clients [ https://twitter.com/search-advanced]
    21. 21. Pinterest “Pinterest is a tool for collecting and organizing” and for learning, tutorials, infographics, DIY, product uses, inspiration, humor, and more. http://business.pinterest.com/
    22. 22. http://webuildbuzz.com/buzz/everything-you-need-to-know-about-pinterest/
    23. 23. YouTube (Owned by Google): Get Product Demos,Testimonials,Tutorials, and Usage Ideas in Front of Buyers http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/
    24. 24. Blendtec A champion in video marketing with a great YouTube channel where they house all their "will it blend" videos and ask for requests for more things to blend. http://www.youtube.com/user/Blendtec
    25. 25. LinkedIn: Brilliant for Networking • Find buyers at target companies • Be discoverable • Keep your profile updated: – Professional photo – Current title and company – Succinct Summary including keywords – Complete history allows for faster networking – Add causes and volunteer work – Join relevant Groups and interact
    26. 26. Instagram: Younger Demo, Owned by Facebook
    27. 27. Google Plus • Jump in now! – 500 million people have joined – Marketing is now focusing on G+ for 2014 and beyond – Increasingly important from a local, social signal, and (SEO) search perspective . – G+ already affects SEO – especially locally – in a major way • Claim both your Google Plus and Google Plus Local (Google Places) Page to beVerified • http://www.google.com/+/business/get-started.html
    28. 28. 31
    29. 29. Metrics and Measuring • Use a platform like Hootsuite (or Radian6, Vocus,Vitrue, Sysomos, ArgyleSocial, etc.) to monitor mentions, schedule some posts/tweets/updates, and track results from shortened links • Shorten URLs (web addresses) with a link shortener (Hootsuite’s is built it, or try bit.ly or similar) – these track opens on links so you can determine which articles perform best • Monitor keywords like business name, products, and #hashtags in your industry
    30. 30. Recommended Resources • http://www.socialmediaexaminer.com • http://socialmediatoday.com/ • http://mashable.com • http://techcrunch.com • http://www.reelseo.com/ • http://www.socialbrite.org/sharing-center/tutorials/ • http://mashable.com/guidebook/twitter/ • http://help.linkedin.com/app/answers/detail/a_id/530 • http://computer.howstuffworks.com/internet/tips/how-to-use-facebook.htm • http://support.google.com/plus/?hl=en https://business.twitter.com/success- stories • https://www.facebook.com/business/success • http://business.pinterest.com/success-stories/ • http://tactfulsocialmedia.wordpress.com/2013/05/01/social-media-avatar-sizes- dimensions-cheat-sheet-2013/ • https://business.twitter.com/success-stories
    31. 31. Summary • A majority of Americans now use Social Media • SM can proactively create a new stream of clients, and enhance customer service for existing clients • Top SM sites to grow and maintain a client base are: – Twitter – Facebook (B2C) – LinkedIn (B2B) – YouTube – Google Plus – Pinterest – Instagram
    32. 32. Questions? This presentation can be downloaded at http://slideshare.net/amyneumann
    33. 33. About Advance Publications and Advance Digital 36 Founded in 1922 and currently #52 on the Forbes list of America’s Largest Private Companies, Advance Publications is a communications company whose leading media properties include more than 25 local newspapers, websites, mobile sites and apps; Conde Nast publications, websites, mobile sites and apps; Parade Publications, Fairchild Publications and American City Business Journals. In addition to reaching more than 18.9 million consumers every month, Advanced Digital is an authorized reseller and representative of Google, Yahoo! and Bing, and was recently recognized as the 2013 Microsoft Digital Marketing Partner of the Year.
    34. 34. Amy Neumann aneumann@cleveland.com Director SEO/SEM/SMO 216.999.5746 • Passionate fan of all things tech and media for 20+ years with companies likeYahoo! and AT&T. Currently delighted to be at Northeast Ohio Media Group (NEOMG) doing everything Search & Social • Often seen writing about topics involving social media, search, social good, mobile, developing technology, and similar including for Forbes, the Huffington Post, two personal blogs (Good PlusTech and Charity Ideas Blog) and numerous other websites and printed publications • Originally hails from Northeast Ohio with a brief stop (16 years) in Los Angeles before returning to the Cleveland area mid-2011 • Let’s connect! Just Google me ;)

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