Donors needed we can help

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Donors needed we can help

  1. 1. 1The audio for this webinar will be broadcast through your computer. Once youjoin the presentation, a small audio broadcast box will appear on your screenand you will hear the host through your computer speakers.To join an Audio broadcast in WebEx, click on the Communicate menu in yourWebEx screen and select Join Audio Broadcast. If you are having problemsconnecting with the audio broadcast server you can still join using theteleconference. To join the teleconference follow the steps below:1.Leave the audio broadcast by clicking on Communicate > Leave AudioBroadcast.2.Get the teleconference number, click on Communicate > JoinTeleconference.If you are unable to listen to the audio through your computer and wish to dialinto the conference line, please use the information below:Teleconference information:Call-in toll-free number: 1-866-410-6539 (US)Conference Code #:
  2. 2. 2FAMILY & HUMANSERVICESHow Family & Human Servicesorganizations are using Blackbaud onlinesolutions to engage supporters, raisefunds and deliver effective programs.
  3. 3. 3Rachel SimonManager of Online Strategies• 6+ years with Blackbaud• Help nonprofits make the most ofthe webRaven the mini schnauzerRachel’s work-at-home assistant• 3+ years of barking on my callsINTRODUCTION
  4. 4. 4• Online Trends• The Digital Challenge• Responding to theChallenge• Our Solution• Success StoriesAGENDA
  5. 5. 5A LOOK AT WHAT’S TRENDING IN ONLINE GIVING… Human Services organizationsexperienced a 15.7% increase in onlinegiving in 2012. Human Services organizations had closeto 35% of all their onlinefundraising occur duringOctober, November, and December 2012 Online giving also reached the year’s highin December — accounting for 22.4% of2012’s online gifts. In 2012, online giving accounted for 7% ofall charitable giving, up from 2011
  6. 6. 6THE DIGITAL CHALLENGE TODAY
  7. 7. 7CONSTITUENT ATTENTION IS INCREASINGLY SCARCE& DISTRIBUTED
  8. 8. 8• Clearly articulating the valueproposition – case for giving• Donor acquisition• Poor retention – getting second gift• Need to balance fundraisingmessage & efforts with education,outreach, & volunteerism• Managing constituent expectationswith limited staff /resources• Keeping content & story fresh andrelevant on websiteHUMAN SERVICES ORGANIZATIONS ARE EQUALLYCHALLENGED WITH
  9. 9. 9RESPONDING TO THE DIGITAL CHALLENGE
  10. 10. 10MobileVisualwww.nature.orgSocialRelevantENGAGING TODAY’S CONSTITUENT ONLINE MEANSBEING…
  11. 11. 11ActDonate CommitShareENGAGEMENT COMES IN MANY FORMS
  12. 12. 12EFFECTIVE CONSTITUENT ENGAGEMENT
  13. 13. 13If You Could…CONSTITUENT ENGAGEMENT MEANS• Anticipate your constituents’needs• Know their interests, passions& preferences• Offer more relevantinteractions & opportunitiesto engageYou Would… Improve acquisition& referrals Engage with constituents &the community Establish lifetime relationships Grow support & fundraising
  14. 14. 14APPROACH TO CONSTITUENT ENGAGEMENTKeys to Effective Execution:1. Build on every conversation2. Create a fully integratedconstituent experience3. Get the most from eachchannel4. Data-driven strategies fortreatment based on theaudience
  15. 15. 15• Get the right message in front of the right person at the right moment.GETTING ATTENTIONKey Strategies: Web Content, Mobile Content, Social Hooks, SEO, Design
  16. 16. 16• Present an offer or promote a benefit that is convenient, timely andpersonal.DRIVING ENGAGEMENTKey Strategies: Multiple Touch Points, Multi-channel Campaigns, Triggered Pathways,Analytics & Optimization
  17. 17. 17HAVE MULTIPLE TOUCH POINTS
  18. 18. 18• Strike while the iron is hot by promoting sharing and channelconversion.EXPANDING THE RELATIONSHIPKey Strategies: Next Steps, Cross Marketing, Social Sharing
  19. 19. 19RESULTS OF EFFECTIVE CONSTITUENTENGAGEMENT
  20. 20. 20LUMINATE CLIENTS LEAD THE MARKET
  21. 21. 21• Visit our websitehttps://www.blackbaud.com/online-marketing/luminate-online• Check out GUIDE Creative & our Design Portfoliohttp://www.guidecreative.com/work/• Subscribe to npEngagehttp://www.npengage.com/• Connect with usWANT TO LEARN MORE?
  22. 22. 22INTERESTED? GET IN TOUCH:Your Blackbaud Account Executive can set up a personalizeddiscussion of your situationEmail: solutions@blackbaud.com

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