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Who's Playing Your Game?


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Who's Playing Your Game? Get to know your players and their social engagement style

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Who's Playing Your Game?

  1. 1. Amy Jo Kim Ph.D. © 2011 All Rights Reserved Who’s Playing Your Game?
  2. 2. questions to ask when you’re getting to know your players Case Study:
  3. 3. Who’s playing? What are they looking for?
  4. 4. Why are they playing? What’s their intrinsic motivation?
  5. 5. What’s their core engagement style?
  6. 6. What are their engagement verbs? Explore Express Compete Collaborate Give Help Comment Like Share Greet Collect Rate View Review Vote Curate Win Challenge Showoff Compare Taunt Create Design Customize Choose Purchase Decorate Build Describe
  7. 7. What can they accomplish by playing? Create a Customer-Curated Clothing Line
  8. 8. Samples are prototypes – can be dropped due to low order volume. Needed a system to mitigate risk of meeting production minimums What business issue do you want to address?
  9. 9. What are your goals for the system? 1: Validate purchase decisions with customer feedback 2: Provide an engaging, aspirational customer experience
  10. 10. SMARTgames for a connected world