Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
26. When the game was further along, we DID test our ideas with these casual
gamers. But in the early days, it was our super-fans who helped us bring the
game to life. In a very real sense, those hard-core music gamers were our
co-creators -- our collaborators — able to see what our crude mockups and
simple artwork could become, and — crucially — give us actionable
feedback on how to make it better.
rhythm game nerds
comfortable with Alpha
31. Jeff Tsang & Blair Ethington
CEO & Exec. Producer, Crowdstar
32. Our mission was to create an mobile
game for fashionistas that would feature
hot-off-the-runway designer clothes, and
bring in a much broader female audience
than any previous game they’d published.
non-gaming fashionistas
who love fashion apps
35. Game Thinking Quotes
Early conversations
are really important.
We thought we knew
what the answers
would be - and we
were WRONG.
Jesse Schell
CEO, Schell Games
57. Game Thinking Quotes
In a loop, you’re
learning a skill and
updating your mental
model. That leads to
player delight.
Daniel Cook
co-founder, Spry Fox Games
73. Game Thinking Quotes
Build something people love
Create an experience
that gets better as
your customers
become more skillful
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
101. TITLE:
Get passionate customers to tell you what they want
SECTIONS:
1: Recap & Who I Am
2: Find your super-fans with 5 key discovery questions
4: Foreshadow Video #3 (+ CTA)
5-min Speed Interviews