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Amy Jo Kim Ph.D.  © 2010 All Rights Reserved Lifecycle Design for Social Games
Lifecycle Design: 3 Key Stages Onboarding Habit-Building Mastery
Onboarding: Learning the Ropes welcome + goals + progress + attainable rewards
Habit-Building: (re)Engagement Loops Triggers + Ability + Motivation + Fresh Content
Mastery: Empowering Enthusiasts Exclusivity: Powers, Info, Roles, Rewards
Empowering Enthusiasts is Good Business PRO TIP: build systems that identify & leverage high-value players
For more tips, tricks & best practices about Player Lifecycle Design Join Us on May 18 th http://shufflebrain.eventbrite.com
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DESIGN BRIEF: The Player Lifecycle

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DESIGN BRIEF: The Player Lifecycle

  1. 1. Amy Jo Kim Ph.D. © 2010 All Rights Reserved Lifecycle Design for Social Games
  2. 2. Lifecycle Design: 3 Key Stages Onboarding Habit-Building Mastery
  3. 3. Onboarding: Learning the Ropes welcome + goals + progress + attainable rewards
  4. 4. Habit-Building: (re)Engagement Loops Triggers + Ability + Motivation + Fresh Content
  5. 5. Mastery: Empowering Enthusiasts Exclusivity: Powers, Info, Roles, Rewards
  6. 6. Empowering Enthusiasts is Good Business PRO TIP: build systems that identify & leverage high-value players
  7. 7. For more tips, tricks & best practices about Player Lifecycle Design Join Us on May 18 th http://shufflebrain.eventbrite.com

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