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Power to the Players

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This is a follow-on to "Putting the Fun in Functional" with some added material about social media trends, and case studies of YouTube, Twitter and FaceBook.

Power to the Players

  1. Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
  2. ShuffleBrain Smart games for social networks (details soon to come…)
  3. First, some terminology…
  4. What is Social Media?
  5. player-created content
  6. player-created content + social infrastructure
  7. player-created content + social infrastructure + sharing tools
  8. What is a Game?
  9. Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
  10. Informal Definition a structured experience with rules and goals that’s fun
  11. Games tap into our primal response patterns
  12. Games engage us in flow
  13. What are Game Mechanics? the systems and features that make games fun , compelling and addictive
  14. Game Mechanics for Social Media <ul><li>Collecting </li></ul>
  15. Show me your stuff!
  16. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul>
  17. Social Points are given by other players
  18. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul>
  19. Feedback accelerates mastery and adds fun
  20. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul>
  21. Exchanges are structured social interactions basic, primal form of social engagement
  22. Implicit vs Explicit Exchanges comments are implicit “ Add Friend” is explicit
  23. Game Mechanics for Social Media <ul><li>Collecting </li></ul><ul><li>Points </li></ul><ul><li>Feedback </li></ul><ul><li>Exchanges </li></ul><ul><li>Customization </li></ul>
  24. Character Customization
  25. Interface Customization
  26. Game Mechanics + Social Media = the future of networked entertainment???
  27. Power to the Players key trends in networked entertainment
  28. Key Trends in Networked Entertainment Social Game Mechanics
  29. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
  30. Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material
  31. Case Study: YouTube
  32. Game Mechanics: Collecting
  33. Game Mechanics: Points
  34. Game Mechanics: Feedback
  35. Game Mechanics: Exchanges video response to a posted video video response to a video response
  36. Game Mechanics: Customization
  37. Accessible Tech easy to upload videos using a variety of formats and devices
  38. Syndication
  39. Case Study: Twitter
  40. Game Mechanics: Collecting
  41. Game Mechanics: Points Differentiate between friends and followers
  42. Game Mechanics: Exchanges
  43. Accessible Tech Can send and receive messages via SMS, IM, or website
  44. Syndication
  45. Case Study: FaceBook
  46. Game Mechanics: Collecting
  47. Game Mechanics: Points
  48. Game Mechanics: Exchanges
  49. Game Mechanics: Exchanges
  50. Game Mechanics: Customization
  51. Accessible Tech
  52. Internal Syndication* * the supply of material for reuse and integration with other material
  53. if game mechanics + social media = the future of networked entertainment…
  54. if game mechanics + social media = the future of networked entertainment… …how can we prepare?
  55. How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients
  56. Thank You! [email_address] Amyjokim on Twitter ShuffleBrain on FaceBook

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