Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MVP Design Hacks: rocket fuel for smart startups

9,816 views

Published on

What’s the smartest. quickest way to build, test and validate your MVP? MVP Design Hacks! Learn best practices, smart shortcuts and insider tips in this fast-paced online training program. You'll gain a new perspective on Lean Design, and a handy toolkit of practical, actionable techniques for building a better, smarter MVP.

Published in: Design
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

MVP Design Hacks: rocket fuel for smart startups

  1. 1. project-based training for Lean Teams
  2. 2. Amy Jo Kim social game designer, Shufflebrain co-founder Hi - I’m Amy Jo Kim, Social Game Designer & Co-founder of Shufflebrain
  3. 3. shufflebrain.com smart games for a connected world
  4. 4. Eric Ries The Lean Startup we’ve learned what works... to increase your chances of success, minimize time through the Build-Measure-Learn cycle
  5. 5. ...and what doesn’t I need slick, finished-looking screens to really test my product with customers Tweety Bird founder, PuddyTat Inc.
  6. 6. knowledge + tools + shortcuts + coaching = MVP Rocket Fuel I’ve got a hot idea - what’s the most efficient, effective way to validate my assumptions?
  7. 7. Our mission: help Lean Teams build a faster, smarter MVP I tested my MVP with real customers - now I know what they want and need
  8. 8. MVP Design Sprints our secret sauce Clarify Survey Interview Design Build Test Iterate Validate
  9. 9. 1: Clarify your product strategy & key assumptions Unmet Needs Value Prop Unfair Advantage Early Customers Early Metrics Your Solution Key Assumptions
  10. 10. 2: Survey customers to find enthusiastic early adopters I can supplement your dinner when I get home. 5-10 questions designed to test customer assumptions and Identify early adopters
  11. 11. 3: Interview customers to identify needs & select Testers 3-5 open-ended questions designed to surface unmet needs and Identify early customers
  12. 12. Why focus on tech-savvy Early Adopters? Ability They “get it” without hand-holding Opportunity They use technology frequently during the day Feedback They’ll give you exhaustive, ongoing feedback Co-creation They’ll help you bring key social systems to life Evangelism They’ll spread the word when it’s time to scale
  13. 13. 4: Design an engaging, evolving Product Narrative
  14. 14. 5: Build an early prototype of your Core Loop 6
  15. 15. Core Loops building habits from the ground up
  16. 16. 6: Test your prototype with early customers structured interviews designed to gather actionable feedback on your prototype & value prop
  17. 17. 7: Iterate your design with customer insights Turn insights into Job Stories derived from Early Customers
  18. 18. 8: Validate your assumptions & decide what to build next 5 Unmet Needs Updated Value Prop Unfair Advantage Early Customers Early Metrics Validated Assumptions Updated Solution
  19. 19. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
  20. 20. What is a Product Brief? document that translates research-driven customer insights into product strategy & design decisions
  21. 21. MVP Design Hacks solves the Founder’s Dilemma My ability to project confidence & sell my vision is what gets my startup off the ground... ...but to build a smart MVP, I need to think like a scientist - not a salesperson
  22. 22. from hot idea to verified prototype in record time MVP Sprints + Templates & Resources + Online Coaching
  23. 23. Case Study: Toyco
  24. 24. EARLY CUSTOMERS Toyco MVP Canvas: Pre-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website VALUE PROP People who already post messages and share pictures A digital community where members connect with each other and share their love of building toys Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults Members WANT to build connections with each other in a digital community.
  25. 25. Toyco Journey Narrative Discovery – first exposure When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can keep my kid happily occupied with a healthy habit Onboarding – learning the ropes When I first see Toyco’s video channel I want to quickly know what kind of videos are theret so I can let my kid roam free without worry Habit Building – AKA core loop When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know that my kid is happily entertained and won’t need my help Mastery - AKA Elder Game When I submit a video to Toyco’s channel I want quick submission feedback so I can know if my video will show up
  26. 26. EARLY CUSTOMERS Toyco MVP Canvas: Post-Testing UNMET NEED EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental website Kids have“habit” that parents want to feed with curated videos VALUE PROP People who already post messages and share pictures People who shoot & upload videos A digital community where members connect with each other and share their love of building toys A curated video collection - by kids, for kids - focused around creative uses of building toys. Final MVP = custom Youtube channel, seeded with a contest Our knowledge and data about members’ habits and tastes lets us create unique personalized value Length of Rental Satisfaction Retention connect with other like-minded adults short videos that teach new skills and stimulate kids’ creativity Members WANT to build connections with each other in a digital community. Members want wholesome video content that keeps their kid occupied. In particular, videos of new things to build with existing sets helps our business AND our members lives.
  27. 27. Ready for Rocket Fuel? Fall Session starts Oct 6 2014 Winter Session starts Feb 9 2015 http://mvpdesignhacks.com

×