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Tom Chatfield 7 Lessons Learned Gamification Workshop 2010


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Tom Chatfield
7 Lessons Learned From Games
1) Progress: Bars, Levels, Points, Badges, Customization – we
like to see our progress
2) Missions: Provide multiple long-and-short-term aims for
players to tackle
3) Credit: track & reward effort, not just achievement
4) Feedback: tangibly link actions to consequences
5) Surprise: add the Element of Uncertainty to drive and
sustain interest
6) People: we're most engaged by people – esp collaborating in
7) Engagement: games are perfectly tuned to dole out rewards
that engage the brain and keep us questing for more