DESIGN BRIEF: What's Your Engagement Style?

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Compete, Collaborate, Explore and Express - what's the engagement style of your customers?

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DESIGN BRIEF: What's Your Engagement Style?

  1. 1. Amy Jo Kim Ph.D. © 2010 All Rights Reserved Engagement Style in Social Games
  2. 2. Content Players Interacting Acting Social Gaming: 4 Key Engagement Styles
  3. 3. Content Players Interacting Social Gaming: 4 Key Engagement Styles Acting Compete
  4. 4. Content Players Interacting Acting Compete Collaborate Social Gaming: 4 Key Engagement Styles
  5. 5. Content Players Interacting Acting Compete Collaborate Explore Social Gaming: 4 Key Engagement Styles
  6. 6. Content Players Interacting Acting Compete Collaborate Explore Express Social Gaming: 4 Key Engagement Styles
  7. 7. Content Players Interacting Acting Engagement Verbs for Social Games Explore Express Compete Collaborate Give Help Comment Like Share Greet Collect Rate View Review Vote Curate Win Challenge Showoff Compare Taunt Create Design Customize Choose Purchase Decorate Build
  8. 8. Compete Verbs Win, Beat, Brag, Taunt, Challenge
  9. 9. Collaborate Verbs Share, Help, Gift, Greet, Exchange, Join, Trade
  10. 10. Express Verbs choose, customize, layout, design, create
  11. 11. Explore Verbs view, search, collect, complete, curate
  12. 12. What engagement style is right for YOUR product or service? Learn more – Join Us on May 18 th http://shufflebrain.eventbrite.com

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