Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
The 5 Habits of Breakthrough Innovators
Next
Download to read offline and view in fullscreen.

Share

5 Key Hacks for Breakthrough Innovation

Download to read offline

It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.

Related Audiobooks

Free with a 30 day trial from Scribd

See all

5 Key Hacks for Breakthrough Innovation

  1. for breakthrough innovation 5 Key Hacks Amy Jo Kim, Ph.D.
  2. 1 Section One – Introduction Table of Contents What We’ll Cover Today
  3. 1 Section One – Introduction Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation Table of Contents What We’ll Cover Today
  4. 1 Section One – Introduction Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation 3 Section Three – Getting Started: 3 Smart Shortcuts Table of Contents Clarify your strategy & assumptions with the MVP Canvas Gather early-adopter insights with Speed Interviews Turn insights into product design with Habit Stories What We’ll Cover Today
  5. section one IntroductionIntroduction Section One
  6. A hunch is creativity trying to tell you something. Frank Capra Filmmaker
  7. You’ve got a great product idea
  8. Section TwoHow I discovered these HacksHow do you know if it’s the RIGHT ONE?
  9. co-founder, Shufflebrain shufflebrain.com
  10. we partner with great companies to make smart games for a connected world
  11. what can we learn from breakthrough innovations? Rock Band The Sims Covet Fashion eBay
  12. 5 Hacks for Successful Innovation Section TwoHow I discovered these HacksCan we generate & validate innovative product ideas Better, Smarter, Faster?
  13. that lead to breakthrough innovations 5 Key Hacks Section Two
  14. Hack 1: Think like a scientist Hack 1: think like a scientist
  15. To increase your chances of success, minimize time through the Build-Measure-Learn cycle Eric Ries Author, The Lean Startup you are here
  16. Ask the hard, important questions upfront Rock Band The Sims Covet Fashion eBay
  17. what do people want to do in a virtual dollhouse simulation? Think Like a Scientist: The Sims
  18. What social systems do we need to build trust online in a marketplace? Think Like a Scientist: eBay
  19. Can non-musicians play plastic instruments together and feel like a band? Think Like a Scientist: Rock Band
  20. Will fashion-loving young women pay to play dress-up with real designer clothes? Think Like a Scientist: Covet Fashion
  21. Hack 1: Think like a scientist Hack 2: laser-focus on early adopters
  22. Why focus on the early market?Ever heard of Crossing the Chasm? Geoffrey Moore, 1992
  23. Why focus on the early market?Successful innovations delight a small early market FIRST Innovation Diffusion Theory Everett Rogers, 1961
  24. Early adopters will put up with cost and ridicule for innovations that meet real needs. Erika Hall author, Just Enough Research you are here Find & delight your early adopters
  25. Gather ideas and feedback on key systems Laser-Focus on Early Adopters: eBay
  26. Cultivate relationships with content creators Laser-Focus on Early Adopters: The Sims
  27. Leverage relationships with avid music gamers Laser-Focus on Early Adopters: Rock Band
  28. Hack 3: harvest customer insights early Hack 3: gather customer insights early
  29. you are here Create a culture of iterative play-testing There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
  30. Conduct onsite interviews with social gamers Gather Customer Insights Early: Rock Band
  31. Setup weekly interviews & play-tests female team + fashion research  crossover appeal to non-gamers Gather Customer Insights Early: Covet Fashion
  32. Expand playtests with team  friends  enthusiasts Female-driven team  strong appeal to female audience Gather Customer Insights Early: The Sims
  33. Hack 3: harvest customer insights early Hack 4: build & test your Core Loop
  34. What is – and isn’t - a core loop? you are here In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight. Dan Cook Co-founder, Spry Fox Games DESIGN & BUILD
  35. Fake Landing Page? AKA Discovery
  36. Fake Landing Page? AKA Discovery
  37. Operant Conditioning Loop? AKA Skinner Box
  38. Operant Conditioning Loop? AKA Skinner Box
  39. skill-building = making customers more awesome
  40. Skill-building habit loop?
  41. Skill-building habit loop?
  42. Engaging activity + internal urge fuels the loop
  43. Feedback & progress support learning & mastery
  44. Investment & triggers pull people back
  45. Focus on prototyping, testing & tuning the basics Build & test your Core Loop: Rock Band
  46. Create a daily skill-building reason to return Browse your Style Feed Browse New Content Show off your outfit Raid your friend’s closet Browse your Style Feed Accept an Invitation Dress for the Event See New Invitations Build & test your Core Loop: Covet Fashion
  47. Hack 5: Create a path to mastery Hack 5: co-create a path to mastery
  48. you are here DESIGN & BUILD Every artist was first an amateur. Ralph Waldo Emerson Author, Essays on Self-Reliance
  49. Engage customers with progressive skill-building
  50. Empower enthusiasts & early adopters by giving them tools, access & special powers
  51. Harvest ideas from early adopters Co-create a path to mastery: eBay
  52. Release tools early to your fan community then harvest feedback & ideas for advanced features Co-create a path to mastery: The Sims
  53. Build mastery systems around early adopter & non-musician aspirations Co-create a path to mastery: Rock Band
  54. Create rating systems that bubble up experts Co-create a path to mastery: Covet Fashion
  55. Think like a scientist Recap: 5 Key Hacks
  56. Think like a scientist Laser-focus on early adopters Recap: 5 Key Hacks
  57. Think like a scientist Laser-focus on early adopters Harvest customer insights early Recap: 5 Key Hacks
  58. Think like a scientist Laser-focus on early adopters Harvest customer insights early Build & test your core loop Recap: 5 Key Hacks
  59. Think like a scientist Laser-focus on early adopters Harvest customer insights early Build & test your core loop Co-create a path to mastery Recap: 5 Key Hacks
  60. 5 Hacks for Successful Innovation 3 Smart Shortcuts Section Three to turbo-charge your Customer Discovery
  61. CASE STUDY
  62. Section Two1. MVP CanvasShortcut #1: the MVP Canvas
  63. Think like a scientist Laser-focus on early adopters Harvest customer insights early Build & test your core loop Co-create a path to mastery Shortcut #1: the MVP Canvas
  64. Section Two 5 Hacks for Successful Innovation 1. MVP CanvasClarify your product strategy
  65. Section Two 5 Hacks for Successful Innovation 1. MVP CanvasIdentify strengths, values & success metrics
  66. Section Two 5 Hacks for Successful Innovation 1. MVP CanvasPrioritize your highest-risk assumptions
  67. Section Two1. MVP CanvasShortcut #2: Speed Interviews
  68. Think like a scientist Laser-focus on early adopters Harvest customer insights early Build & test your core loop Co-create a path to mastery Shortcut #2: Speed Interviews
  69. Interview 10-15 (potential) early adopters 5-10 min. per interview
  70. Ask just a few revealing questions Needs & Desires Daily Habits Beliefs & Ideas
  71. Section Two 5 Hacks for Successful Innovation 1. MVP Canvas I’m in the background, taking notes and categorizing patterns I’m answering questions I’m asking questions Interviewer Subject Note-taker Interviewer + Note-Taker Pairs = Better, Faster Pattern Recognition
  72. Section Two1. MVP CanvasIdentify 5-7 Enthusiastic Early Adopters Early Adopters Identify Early Adopters + Collect InsightsCustomer Insights
  73. Section Two1. MVP Canvas When trigger I want a activity + goal so I can outcome Shortcut #3: Habit Stories
  74. Think like a scientist Laser-focus on early adopters Harvest customer insights early Build & test your core loop Co-create a path to mastery Shortcut #3: Habit Stories
  75. habits, ideas, unmet needsHabit Story = existing habit + unmet need  Job Story When _________ I want to _____________ so I can __________ trigger activity + goal outcome +
  76. habits, ideas, unmet needsPiggyback your Core Loop onto an existing habit + unmet need +
  77. CASE STUDY MVP Canvas
  78. CASE STUDY MVP Canvas Speed Interviews
  79. CASE STUDY MVP Canvas Speed Interviews Habit Stories +
  80. Covet Fashion BEFORE Young women 18-30 who play mobile fashion games Aspirational dress-up in designer fashions PLUS advice from a celebrity stylist
  81. Covet Fashion BEFORE Young women 18-30 who play mobile fashion games Aspirational dress-up in designer fashions PLUS advice from a celebrity stylist F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking
  82. Covet Fashion BEFORE Young women 18-30 who play mobile fashion games Aspirational dress-up in designer fashions PLUS advice from a celebrity stylist F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking like/dislike metrics via interviews with hard-core fashion gamers F2P game experience Existing, addressable audience for fashion games
  83. Covet Fashion BEFORE Young women 18-30 who play mobile fashion games Aspirational dress-up in designer fashions PLUS advice from a celebrity stylist F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking like/dislike metrics via interviews with hard- core fashion gamers F2P game experience Existing, addressable audience for fashion games Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist
  84. Speed Interviews WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads
  85. Speed Interviews WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
  86. Speed Interviews WHO we spoke with • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & craigslist ads WHAT we asked them to do • Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers WHEN & WHERE we ran these tests • Via phone & Skype, over a period of 2 weeks
  87. Research Results: 3 Key Patterns Fashion Browsers want to immerse themselves in a beautiful aspirational world that keeps them up to date on fashion trends Co-creators want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from. Armchair Stylists love telling other people how to dress – they want role-play a celebrity stylist, and get credit for their fashion sense
  88. When I’m tired after a long day, I want to flop on the couch & get the escapist, immersive experience of flipping through Vogue – but in a game. The Fashion Browser
  89. When I Login to the game I want to see gorgeous, creative outfits – made from the latest designer fashions so I can stay on top of fashion trends in a fun and relaxing way When I’m tired after a long day, I want to flop on the couch & get the escapist, immersive experience of flipping through Vogue – but in a game. The Fashion Browser HABIT STORY
  90. Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. I need her advice all the time! The Co-Creator
  91. When I Need to dress up for an important event I want to raid my friend’s closet and get her feedback on my outfit online so I can have her accessorize my look and help me feel confident - just like in real life :-) Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. I need her advice all the time! The Co-Creator HABIT STORY
  92. I LOVE the idea a game that lets me rate my friends’ outfits & tell them how to dress better – like I do before every party  The Armchair Stylist
  93. When I Login to the game I want to see gorgeous, creative outfits – made from the latest designer fashions so I can stay on top of fashion trends in a fun and relaxing way I LOVE the idea a game that lets me rate my friends’ outfits & tell them how to dress better – like I do before every party  The Armchair Stylist HABIT STORY
  94. Covet Fashion AFTER Young women 18-30 who play mobile fashion games Skews older – women 18-45 like the game & older women spend more $$ Aspirational dress-up in designer fashions PLUS advice from aspiring player- stylists F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking like/dislike metrics via interviews with hard- core fashion gamers F2P game experience Existing, addressable audience for fashion games Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist
  95. Covet Fashion AFTER Young women 18-30 who play mobile fashion games Skews older - women 18-45 like the game & older women spend more $$ Aspirational dress-up in designer fashions PLUS advice from aspiring player-stylists F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking like/dislike metrics via interviews with hard-core fashion gamers F2P game experience addressable audience for fashion games Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist
  96. Covet Fashion AFTER Young women 18-30 who play mobile fashion games Skews older - women 18-45 like the game & older women spend more $$ Aspirational dress-up in designer fashions PLUS advice from aspiring player-stylists F2P co-op game with real-world fashion content & hot trends Vogue alternative - stay up-to-date on fashion by playing – not just looking like/dislike metrics via interviews with hard- core fashion gamers F2P game experience addressable audience for fashion games Young women want a mobile game based on real-world fashion and will spend $$ on a game based on real-world fashion Young women want access to a celebrity stylist – AND to up- and-coming stylists
  97. iterative play-testing  hit game
  98. Try out these techniques for yourself http://mvpdesignhacks.com/shortcuts
  99. Is this you? My team is creating an innovative project
  100. Is this you? My team is creating an innovative project We’re in an entrepreneurial organization startup, incubator, accelerator, enlightened co.
  101. Is this you? My team is creating an innovative project We’re in an entrepreneurial organization startup, incubator, accelerator, enlightened co. We want to validate ideas faster & smarter
  102. Is this you? My team is creating an innovative project We’re in an entrepreneurial organization startup, incubator, accelerator, enlightened co. We want to validate ideas faster & smarter We have the bandwidth to focus for 4 weeks
  103. validate your product idea with game design smarts TEAM program LEADER program Custom Packages MVP Design Hacks
  104. Testimonials from startup founders This program gave me a framework for turning my startup ideas into concrete reality. Megan Berwick Founder, Stealth Startup Testimonials
  105. Testimonials from startup founders This program gave me a framework for turning my startup ideas into concrete reality. Megan Berwick Founder, Stealth Startup MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need. Amanda Pouchot Founder, Stealth Startup Testimonials
  106. Testimonials from startup founders This program gave me a framework for turning my startup ideas into concrete reality. Megan Berwick Founder, Stealth Startup MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need. Amanda Pouchot Founder, Stealth Startup Fantastic methodology – the ROI you’ll see is a no- brainer. Ofer Leidner President, Happify Testimonials
  107. Testimonials from startup founders This program gave me a framework for turning my startup ideas into concrete reality. Megan Berwick Founder, Stealth Startup MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need. Amanda Pouchot Founder, Stealth Startup Fantastic methodology – the ROI you’ll see is a no- brainer. Ofer Leidner President, Happify This program was invaluable in helping us connect ideas & prototypes to the needs of a real audience. Ori Ratner Co-founder, Pedago Testimonials
  108. Testimonials from startup founders This program gave me a framework for turning my startup ideas into concrete reality. Megan Berwick Founder, Stealth Startup MVP Design Hacks gave me the skills and confidence to quickly validate my ideas & build a product that our customers love and need. Amanda Pouchot Founder, Stealth Startup Fantastic methodology – the ROI you’ll see is a no- brainer. Ofer Leidner President, Happify This program was invaluable in helping us connect ideas & prototypes to the needs of a real audience. Ori Ratner Co-founder, Pedago We created and tested our MVP in record time. An invaluable investment that’s still paying off. Ranan Lachman CEO, Pley Testimonials
  109. Take the Next Step schedule your complimentary 15-minute coaching session Click here or go directly to http://amyjokim.com/schedule
  • josephhodges560

    Oct. 10, 2020
  • return001

    Aug. 20, 2020
  • ongkyola

    Mar. 12, 2020
  • YenNgo40

    Dec. 7, 2019
  • AndrewHernais

    Apr. 21, 2019
  • FaridaFardiyani1

    Jul. 11, 2018
  • TeganRyan3

    Mar. 28, 2018
  • DubaiEscortBunniesUAE

    May. 18, 2017
  • henrik_magnusson

    Sep. 4, 2016
  • teansongpon

    May. 3, 2016
  • slashdot

    May. 2, 2016
  • OriannaOrnella

    Apr. 27, 2016
  • andrujikova

    Dec. 11, 2015
  • antoniojehtrosy

    Dec. 8, 2015
  • Maximics

    Oct. 28, 2015
  • WallStreetBrainTrust

    Oct. 22, 2015
  • VuLong6

    Sep. 25, 2015
  • LunatikFIvesixx

    Aug. 16, 2015
  • amandath67

    Aug. 8, 2015
  • leonelmcblood

    Jun. 16, 2015

It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.

Views

Total views

27,526

On Slideshare

0

From embeds

0

Number of embeds

701

Actions

Downloads

851

Shares

0

Comments

0

Likes

309

×