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AF205 // Amy-Jane Patrick
YCN Student Awards Brief: Moo
Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
Business Cards, Flyers, Letterheads, Postcards, Stickers, Accessories
AF205 // Amy-Jane Patrick
‘Luxe’ - “what would the most beautiful business card in the world look like?”
AF205 // Amy-Jane Patrick
Visually represent their new tagline ‘Design works wonders’
AF205 // Amy-Jane Patrick
‘Design works wonders’
AF205 // Amy-Jane Patrick
‘Design works wonders’
AF205 // Amy-Jane Patrick
Design is of a benefit
Design is a premium
Design is under appreciated
Des...
What do (most) businesses care about?
AF205 // Amy-Jane Patrick
Profit
A growing customer base
Customer satisfaction
Employ...
What do (most) businesses care about?
AF205 // Amy-Jane Patrick
A growing customer base
What do (most) businesses care about?
AF205 // Amy-Jane Patrick
A growing customer base
AF205 // Amy-Jane Patrick
Focus on the idea that Design can work wonders for
Businesses. Do this by visually representing ...
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
More comparison based visuals
AF205 // Amy-Jane Patrick
Based off of well known phrases/“attractions”
AF205 // Amy-Jane Patrick
Based off of well known phrases/“attractions”
like a moth to flame
bees to pollen
ants to sugar
AF205 // Amy-Jane Patrick
Based off of well known phrases
Direct comparisons that
business owners relate to
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
Animation
15 seconds maximum
A series - likely 2-4 versions
AF205 // Amy-Jane Patrick
Posters/Graphics for Social Media
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
AF205 // Amy-Jane Patrick
Luxe by MOO
AF205 // Amy-Jane Patrick
Premium, better designed product
AF205 // Amy-Jane Patrick
What’s your reaction when you see
something amazing? Something
beautiful, or something that is
b...
AF205 // Amy-Jane Patrick
“Ooooooo….”
AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”
AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”
+ O O
AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”
• Will not be the main features of the animation
• Separate ...
AF205 // Amy-Jane Patrick
What did Moo really want for the answer
to this brief?
AF205 // Amy-Jane Patrick
Promotes awareness that design works wonders in business
The animation shows how things that are...
AF205 // Amy-Jane Patrick
“Gets our customers excited about Moo”
It’s fun and has the potential to be funny. Turning it in...
AF205 // Amy-Jane Patrick
Encourages people to visit moo.com
Is a strong enough visual to clearly represent just how much ...
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Amy patrick ycn presentation

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Amy patrick ycn presentation

  1. 1. AF205 // Amy-Jane Patrick YCN Student Awards Brief: Moo Amy-Jane Patrick
  2. 2. AF205 // Amy-Jane Patrick
  3. 3. AF205 // Amy-Jane Patrick Business Cards, Flyers, Letterheads, Postcards, Stickers, Accessories
  4. 4. AF205 // Amy-Jane Patrick ‘Luxe’ - “what would the most beautiful business card in the world look like?”
  5. 5. AF205 // Amy-Jane Patrick
  6. 6. Visually represent their new tagline ‘Design works wonders’ AF205 // Amy-Jane Patrick
  7. 7. ‘Design works wonders’ AF205 // Amy-Jane Patrick
  8. 8. ‘Design works wonders’ AF205 // Amy-Jane Patrick Design is of a benefit Design is a premium Design is under appreciated Design is well thought out Design is important Design is necessary
  9. 9. What do (most) businesses care about? AF205 // Amy-Jane Patrick Profit A growing customer base Customer satisfaction Employee Satisfaction Owner Satisfaction
  10. 10. What do (most) businesses care about? AF205 // Amy-Jane Patrick A growing customer base
  11. 11. What do (most) businesses care about? AF205 // Amy-Jane Patrick A growing customer base
  12. 12. AF205 // Amy-Jane Patrick Focus on the idea that Design can work wonders for Businesses. Do this by visually representing what it looks like when consumers decide what business they want to work with when it comes down to pure aesthetics.
  13. 13. AF205 // Amy-Jane Patrick
  14. 14. AF205 // Amy-Jane Patrick
  15. 15. AF205 // Amy-Jane Patrick More comparison based visuals
  16. 16. AF205 // Amy-Jane Patrick Based off of well known phrases/“attractions”
  17. 17. AF205 // Amy-Jane Patrick Based off of well known phrases/“attractions” like a moth to flame bees to pollen ants to sugar
  18. 18. AF205 // Amy-Jane Patrick Based off of well known phrases Direct comparisons that business owners relate to
  19. 19. AF205 // Amy-Jane Patrick
  20. 20. AF205 // Amy-Jane Patrick
  21. 21. AF205 // Amy-Jane Patrick
  22. 22. AF205 // Amy-Jane Patrick
  23. 23. AF205 // Amy-Jane Patrick
  24. 24. AF205 // Amy-Jane Patrick
  25. 25. AF205 // Amy-Jane Patrick
  26. 26. AF205 // Amy-Jane Patrick
  27. 27. AF205 // Amy-Jane Patrick
  28. 28. AF205 // Amy-Jane Patrick
  29. 29. AF205 // Amy-Jane Patrick
  30. 30. AF205 // Amy-Jane Patrick
  31. 31. AF205 // Amy-Jane Patrick Animation 15 seconds maximum A series - likely 2-4 versions
  32. 32. AF205 // Amy-Jane Patrick Posters/Graphics for Social Media
  33. 33. AF205 // Amy-Jane Patrick
  34. 34. AF205 // Amy-Jane Patrick
  35. 35. AF205 // Amy-Jane Patrick Luxe by MOO
  36. 36. AF205 // Amy-Jane Patrick Premium, better designed product
  37. 37. AF205 // Amy-Jane Patrick What’s your reaction when you see something amazing? Something beautiful, or something that is better than you expected?
  38. 38. AF205 // Amy-Jane Patrick “Ooooooo….”
  39. 39. AF205 // Amy-Jane Patrick Luxe is MOO with the extra “Ooooo…”
  40. 40. AF205 // Amy-Jane Patrick Luxe is MOO with the extra “Ooooo…” + O O
  41. 41. AF205 // Amy-Jane Patrick Luxe is MOO with the extra “Ooooo…” • Will not be the main features of the animation • Separate “add on” giving option to advertise Luxe and strengthen the idea of design working wonders for a business • The phrase itself is unlikely to be mentioned, more visually represented. I do not want to create a brand new streamline for Moo.
  42. 42. AF205 // Amy-Jane Patrick What did Moo really want for the answer to this brief?
  43. 43. AF205 // Amy-Jane Patrick Promotes awareness that design works wonders in business The animation shows how things that are more aesthetically pleasing attracts more customers - ‘working wonders’ for a business.
  44. 44. AF205 // Amy-Jane Patrick “Gets our customers excited about Moo” It’s fun and has the potential to be funny. Turning it into a series turns it into something that can be followed by consumers as there are hundreds of comparisons to be made, leading to questions on what’s going to come next. “makes our customers smile”
  45. 45. AF205 // Amy-Jane Patrick Encourages people to visit moo.com Is a strong enough visual to clearly represent just how much design can benefit your business. Easily understood and easily communicated. If successful, will attract people to the site.

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