02.01 power point

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02.01 power point

  1. 1. OVERVIEW OF Hospitality and Tourism 2.01 Recognize basic informationassociated with the development of thetravel, tourism, and recreation industry.
  2. 2. Basic Terminology Attractions Client Consumer Customer Destination Discretionary travel E-commerce Events
  3. 3. Basic Terminology Euro Intermediary International tourism  Inbound tourism  Outbound tourism Marketing concept Mass tourism Moment of truth Needs
  4. 4. Basic Terminology Niche marketing Relationship marketing Retailer Target market Theme park Tour Tourism Tourist Travel industry Trends Wants

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