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5 Ideas for Easy and Effective Marketing


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These 5 ideas will give small businesses some free quick, effective and affordable marketing actions for immediate results. They will help entrepreneurs get more customers and increase their profits.

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5 Ideas for Easy and Effective Marketing

  1. 1. Win Win Marketing 5 Simple Ways to Grow Your Business Amy Foxwell +33 6 45 86 92 86 [email_address]
  2. 2. Today’s agenda <ul><li>5 simple actions that will affect your bottom line immediately…. </li></ul><ul><li>… but first…. </li></ul><ul><li>… a question… </li></ul><ul><li>… what is the ultimate objective of marketing? </li></ul>
  3. 3. <ul><li>Marketing communication should make your target KNOW, LIKE and TRUST you . </li></ul>
  4. 4. 1. Know the colour of THEIR socks <ul><li>Analyse current customers: demographics, behaviour, values, needs, fears, lifestyle, how to communicate etc </li></ul><ul><li>Make sure you have 1 or 2 narrow, well defined niches: specialise your language, your message, service, offers and supply tailored offers </li></ul>
  5. 5. <ul><li>Put an exit survey in place. </li></ul><ul><li>A short survey to capture details, testimonials and begin a relationship with your customers: </li></ul><ul><li>name </li></ul><ul><li>email </li></ul><ul><li>birthday (if appropriate) </li></ul><ul><li>how they found you </li></ul><ul><li>comments </li></ul><ul><li>agree to use comments </li></ul>
  6. 6. 2. Get Your Messaging Right <ul><ul><ul><li>What are you trying to do better than anyone else? How are you trying to better the world? </li></ul></ul></ul><ul><ul><ul><li>Verb + Target + Problem: </li></ul></ul></ul><ul><ul><ul><ul><li>“ I show service professionals how to triple sales” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ I make weight loss easy” </li></ul></ul></ul></ul>*Tell what you do in a manner that the listener cares about * All communications should shout this out
  7. 7. <ul><li>You sell a SOLUTION TO A PROBLEM , not a service. </li></ul><ul><li>State this a clearly and bluntly as possible and you are on your way to great messaging. </li></ul>*Think ‘What Keeps you Up at Night?” *Questions or resistance are clues to how you are not meeting people’s needs *BENEFITS not features
  8. 8. 3. The power of FREE <ul><li>Use a free offer to introduce your customers to your service, gain credibility and expert status </li></ul><ul><ul><li>Free trial period </li></ul></ul><ul><ul><li>Sampling </li></ul></ul><ul><ul><li>Free reports, photos, information, recipes, etc </li></ul></ul><ul><ul><li>Money back guarantees </li></ul></ul>
  9. 9. Think Win Win . Communicate to educate, to assist, to share knowledge. Give, give, give to get, get, get.
  10. 10. 4. Do Keyword Research, and Use It <ul><li>Keyword research not only helps you be found on the internet, but gives you insight into you’re the market and your customers. </li></ul><ul><ul><li>Use keyword research tools such as Google Adwords and Wordtracker to research how people talk about your type of products and services </li></ul></ul><ul><ul><li>Keywords help you better understand the market and see opportunities </li></ul></ul><ul><ul><li>Use this knowledge when building your web presence to gain traffic </li></ul></ul><ul><ul><li>Use this knowledge in messaging across your marketing </li></ul></ul><ul><ul><li>Use keywords for effective PPC campaigns </li></ul></ul>
  11. 11. * Use niche words and phrases *Think about how your customers look for your product, not how you speak about it *Use local keywords to leverage local search
  12. 12. 4. Create a Referral Offer <ul><li>Word of mouth is the most efficient form of marketing </li></ul><ul><ul><li>Cheap, seen as trustworthy and exponential </li></ul></ul><ul><ul><li>People love to talk – leverage this for your business </li></ul></ul><ul><ul><li>Put processes in place to systematically leverage referrals </li></ul></ul><ul><ul><li>Give the customers the necessary material </li></ul></ul><ul><ul><li>Create a win win situation </li></ul></ul><ul><li>The Golden Rule: Do everything in your power to deserve the referrals – Win Win theory in action </li></ul><ul><li>Businesses and partners should also have a referral program dedicated to them </li></ul>
  13. 14. <ul><li>Know your target </li></ul><ul><li>Talk to his needs, talk solutions and benefits, not features </li></ul><ul><li>Use many different marketing methods </li></ul><ul><li>Measure everything </li></ul><ul><li>Fail quickly and test, test, test </li></ul><ul><li>Block out time everyday for marketing – every week determine 5 activities and do them </li></ul><ul><li>Monthly marketing theme </li></ul><ul><li>READ, READ, READ </li></ul>Some Secrets of Highly Successful Marketers
  14. 15. <ul><li>Contact us at: </li></ul><ul><li>[email_address] </li></ul><ul><li>or on </li></ul><ul><li>+33 6 45 86 92 86 </li></ul><ul><li> </li></ul>How to contact us