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Crystal Rutland: How Empathy Fuels Creativity

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The role of empathy in imagination, innovation, and product design

Published in: Business
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Crystal Rutland: How Empathy Fuels Creativity

  1. 1. “I know exactly how you feel.” How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com
  2. 2. DESIGN / DEVELOPMENT USER FEEDBACK
  3. 3. DESIGN / DEVELOPMENT USER FEEDBACK
  4. 4. Empathy: • Affective Empathy: A Shared Emotional Response (Mirrored Response) • Cognitive Empathy: Perspective Taking - seeing the world through someone else’s eyes (“I know just how you feel”)
  5. 5. “Altruistic” Behavior in Rhesus Monkeys Jules Masserman, Stanley Wechkin and William Terris Northwestern University 1964
  6. 6. Portland Artist: Jeannie Lynn Paske
  7. 7. “I, Pencil” by Leonard E. Read
  8. 8. Hyperbole and a Half by Allie Brosh hyperboleandahalf.blogspot.com
  9. 9. WHY HOW WHAT “Start with Why” by Simon Sinek
  10. 10. WHO WHY HOW WHAT
  11. 11. When is the last time a product made you feel understood?
  12. 12. When is the last time a product made you feel understood?
  13. 13. How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com

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