Music Magazine Background Research


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Music Magazine Background Research

  1. 1. Amy Dinsey
  2. 2. The main audience for NME magazine are in the age range of 16-24 and male, with an interest in indie and alternative music. • Published weekly since 1952 • Published by IPC Inspire • Total circulation of 38,486 The focus of NME is generally rock, indie and alternative music, and this features widely throughout the magazine in aspects such as the gig guide, reviews of new releases, interviews with new bands/artists etc. The ideology of this magazine is live gigs, new trends and artists and interviewing the up and coming new artists. NME keep up with anything new that’s happening in the their genre of the industry. They also like to feature festivals as much as they can as this is where their target audience go, and what they like reading about.
  3. 3. The main audience for NME magazine are in the age range of 16-24 and male. The focus of Kerrang is metal, rock and nu-metal music, reflected by the bands that are featured and many other aspects of the magazine. The ideology of this magazine focuses on metal/hard rock bands, including reviews of gigs and albums, gig guide, news of the genre that week and features/interviews with bands. From this magazine we instantly get a feeling of rebelling against dominant mainstream views from the grungy colour scheme and images. • Published weekly since 1981 • Published by Bauer Media Group • Total circulation of 43,000
  4. 4. • Published monthly since 1986 • Published by Bauer Media Group • Total circulation of 130,179 The focus of NME is for a large variety of music genres and like to look back at artists that made it big in the past, and relive their success. They also love a story to cover a band coming back after being away for a while, for example Green Day in the front cover above. Q don’t just focus on older music, they also like to feature upcoming artists that they feel their target audience would be interested in. The ideology of this magazine is a mix legends of music and new and upcoming artists. It covers a variety of genres including pop, rock, hip-hop etc. It’s aimed at people with a more sophisticated view on the music industry, and the both the content and design reflect this by being sleek and fairly intelligently written. The audience for Q magazine is generally older than the audience for magazines such as NME and Kerrang. Q is aimed at an older generation of around 25+, but can also target younger audiences as they do often feature new and upcoming artists.