Why is content important in your business

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Content is the lifeblood of a healthy blog or website. Content is what makes people come to your site, stay on your site and return to your site! If you are able to constantly create compelling content then you have a huge leg up on anyone who has a static website. If you can’t create content - then you can outsource it.

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Why is content important in your business

  1. 1. Why is Content Important in your Business?
  2. 2. What is Content?  Web content is the textual, visual or aural content that is encountered as part of the user experience on websites ◦ ◦ ◦ ◦ ◦ Text Images Sounds Videos Animations http://dna56.com/share
  3. 3. What is Content? Content is the lifeblood of a healthy blog or website  Content is what makes people come to your site, stay on your site and return to your site  If you are able to constantly create compelling content then you have a huge leg up on anyone who has a static website.  http://dna56.com/share
  4. 4. Why Is Content Important?  Makes a website stand out ◦ Google loves it ◦ Backlinks ◦ Exposure aka Viral Opportunity ◦ Your Readers ◦ Long Tail Keywords http://dna56.com/share
  5. 5. Google Loves It  Google loves fresh content and that is a fact  No one outside of Google knows their exact search engine ranking algorithm but, we can put pieces together that we learn from our own experiences. http://dna56.com/share
  6. 6. Google Loves It Google’s main goal is to bring their users the most relevant information when they conduct a search  Google also loves big sites - it views them as more powerful  http://dna56.com/share
  7. 7. Backlinking  The best ways to increase your Google rankings (and traffic for that matter) is to get backlinks to your website http://dna56.com/share
  8. 8. Backlinking  If you are constantly creating content, then you will notice you start to get natural backlinks  If people enjoy (or even hate) your content they will link it to their friends, mention it on their blog, send out emails, social bookmark it, tweet it or Facebook it http://dna56.com/share
  9. 9. Exposure aka Viral Opportunity  The better your content, the higher the chance to go viral  The more often you produce content, the better your chance to go viral http://dna56.com/share
  10. 10. Your Readers  Don’t have people coming to your site 3 or 4 times without seeing any new content. You will lose them. http://dna56.com/share
  11. 11. Your Readers People who come to your site and enjoy fresh content are more likely to return and purchase something or at least read your offer.  They are more likely to subscribe to your RSS and email lists as well  The best way to warm up any potential leads is to keep your readers coming back and engaged  http://dna56.com/share
  12. 12. Long Tail Keywords  These are the type of terms you can’t even find info on Google AdWords Tool because there aren’t enough searches http://dna56.com/share
  13. 13. Long Tail Keywords Every piece of content you create is potentially a new page with a unique page title in which you'll have the chance to rank in Google for a long tail search term  The power lies in creating content constantly - because then you might find yourself ranking for hundreds of these terms.  http://dna56.com/share
  14. 14. Discover the essential building blogs of online success at http://dna56.com/share

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