Twitter 101


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Twitter 101

  1. 1. Twit er 101 how to be awesome in 140 characters or lessThursday, July 19, 2012
  2. 2. Twitter 101 By now we all know that Twitter is an online social media tool in which users post short (140 character max) updates about what is going on in their lives.Thursday, July 19, 2012
  3. 3. Twitter 101 Example TweetsThursday, July 19, 2012
  4. 4. But I feel so confused..Thursday, July 19, 2012
  5. 5. Twitter 101 THINGS TO KNOW Twitter is about having conversations, sometimes with everyone and sometimes with no one. The life of a tweet is short-lived. Most users do not go back through their feed to catch up on what they have missed. As a result, most Twitter conversations happen in the moment.Thursday, July 19, 2012
  6. 6. Twitter 101 MORE THINGS TO KNOW Following someone on Twitter is essentially what “friending” is on Facebook. Like Facebook, Twitter users choose who they do and do not follow. This gives them total control of what news they receive in their feed.Thursday, July 19, 2012
  7. 7. Twitter 101 TWITTER VS. FACEBOOK If you’re using Facebook, you’re already familiar with the basics of Twitter feeds. Much like your Facebook “newsfeed,” your Twitter feed is a running list of posts (tweets) sent by the people you follow. Much like your Facebook “profile,” your Twitter page ( is a running lists of posts (tweets) sent by YOU.Thursday, July 19, 2012
  8. 8. Twitter 101 WHY USE TWITTER? To develop, maintain and deepen relationships with members and non-members by supporting them wherever they fall on the fitness spectrum. To reach out to those talking about health, fitness, obstacles and wins, and connect with them in the moment. To grow The Fitness Rebellion and spread our message in authentic, organic ways by inviting followers to become a part of the movement.Thursday, July 19, 2012
  9. 9. Home TabThursday, July 19, 2012
  10. 10. Twitter 101 When you log into Twitter, you will see a screen similar to this...Thursday, July 19, 2012
  11. 11. Twitter 101 Your “feed” is the list of tweets you see on the HOME TAB after signing into your Twitter account. Your feed contains a list of all your outgoing tweets and tweets sent by people you follow.Thursday, July 19, 2012
  12. 12. Twitter 101 your tweet tweets from people you followThursday, July 19, 2012
  13. 13. Connect TabThursday, July 19, 2012
  14. 14. Twitter 101 INTERACTIONS •  PRIVATE LIST (only viewable by you) •  Displays all interactions with others (mentions, retweets of your tweets and new followers).Thursday, July 19, 2012
  15. 15. Twitter 101 new followers mention / reply retweet of your tweetThursday, July 19, 2012
  16. 16. Twitter 101 MENTIONS •  PRIVATE LIST (only viewable by you) •  Displays all mentions of your Twitter name / replies to you from other Twitter usersThursday, July 19, 2012
  17. 17. Public PageThursday, July 19, 2012
  18. 18. Twitter 101 PUBLIC PAGE Although they look similar, your feed is different from your public page ( Your public page contains a chronological listing of all your outgoing tweets including your replies to other users and any retweets you have made.Thursday, July 19, 2012
  19. 19. Twitter 101 tweet sent by me reply / mention sent by me retweet made by meThursday, July 19, 2012
  20. 20. Twitter 101 RECAP Your HOME FEED displays your outgoing tweets + tweets made by every person you follow. You are the only person who sees this feed. Your PUBLIC PAGE is a public listing of every outgoing tweet you have sent, including replies and mentions. Any person can view this feed by visiting http://, July 19, 2012
  21. 21. HandlesThursday, July 19, 2012
  22. 22. Twitter 101 This is a Twitter handle. Your handle is a username you create when you sign up with Twitter. This handle serves as your virtual calling card. Every Twitter handle is unique. In order to communicate with you, other Twitter users must include your unique handle in their tweet or reply. When communicating on Twitter, a handle is always preceded by the “@” symbol.Thursday, July 19, 2012
  23. 23. Twitter 101 Finding your Twitter handle on your public page your public page address your Twitter handleThursday, July 19, 2012
  24. 24. Direct MessagesThursday, July 19, 2012
  25. 25. Twitter 101 DIRECT MESSAGES (DMs) •Direct Messages are private tweets exchanged between two Twitter users that follow each other. •You cannot direct message someone that does not follow you or vice versa. •DMs are basically private emails sent through Twitter. •Like tweets, DMs are limited to 140 characters per exchange.Thursday, July 19, 2012
  26. 26. Twitter 101 With the exception of DMs... EVERYTHING you publish on Twitter is publicly viewable to and searchable by others. EVERYTHING you publish on Twitter will show up on your homepage.Thursday, July 19, 2012
  27. 27. Who Sees What?take a deep breath ‘cause it’s about to get bananasThursday, July 19, 2012
  28. 28. Twitter 101 Lets meet our cast of characters..Thursday, July 19, 2012
  29. 29. Twitter 101 Lets meet our cast of characters..Thursday, July 19, 2012
  30. 30. Basic TweetsThursday, July 19, 2012
  31. 31. Twitter 101 WHEN TO USE A BASIC TWEET Basic tweets are the foundation of Twitter. Use a basic tweet to broadcast a message or to share a link, thought or photo with your entire twitter following. When you post a basic tweet, every person that follows you will see your tweet in their feed.Thursday, July 19, 2012
  32. 32. Twitter 101 Example 1 This is a basic tweet. • Anyone that follows @me will see this tweet in their feed.Thursday, July 19, 2012
  33. 33. Replies / MentionsThursday, July 19, 2012
  34. 34. Twitter 101 WHEN TO USE A REPLY / MENTION Mentions/replies are used any time you want to communicate with someone directly on Twitter. Typically, replies/mentions are a response to something someone you follow has said or shared, or a tweet you want to draw a specific person’s attention to. Unlike DMs, anyone can see your mention tweets on your public Twitter homepage, but they will only see your mention tweets in their feed if they follow both you and the person you are mentioning.Thursday, July 19, 2012
  35. 35. Twitter 101 Example This is a basic mention. •  By putting another person’s @username at the start of a tweet, I limit who sees it. •  Anyone who follows both @me and @mysister will see this in their feeds, too. For example, @mymom will see this, because she follows @me and @mysister. • Anyone who only follows one of us will not see this tweet in their feed.Thursday, July 19, 2012
  36. 36. Twitter 101 Example 2 This is a mention/reply, too. But done another way. •  If @username is not at the start of a tweet, it will be treated like a basic tweet, which means everyone that follows @mysister will see this tweet in their feed, whether they follow @me or not. •  I will see this tweet in my @mentions because my username is used within the tweet. I will also see it in my regular feed because I follow @mysister. •  This is generally the incorrect way to reply to someone on Twitter. There are times when you may want to share a reply with your followers (if your reply contains a useful link or image), but not in this circumstance. The rest of the world (and the rest my followers) probably don’t really care what my Dad is up to. 99% of your mentions and replies will begin with @username followed by your message. (See previous page for example.)Thursday, July 19, 2012
  37. 37. Twitter 101 Example 3 This is a mention/reply, too. But done yet another way. •  By adding any character (typically a period) before the “@username” part of a mention/reply, it turns the mention into a basic tweet. •  Anyone who follows @mymom will see this tweet in their feed.Thursday, July 19, 2012
  38. 38. Twitter 101 Example 4 Here is another reply/mention scenario. @fan follows me, but I do not follow him. • Because I do not follow @fan, his tweet will not show up in my feed, but it will show up in my mentions (because he has mentioned @me in his post). • Because @fan put my username at the beginning of his tweet, it will only show up in the feeds of his followers’ who are also following @me.Thursday, July 19, 2012
  39. 39. Twitter 101 Example 5 This is a mention/reply including multiple handles. •  As you know by now, @me, @mymom and @mysister see this tweet in our feeds because we all follow each other. • When a mention/reply begins with a string of mentions, only the the first @username will influence which (unmentioned) Twitter followers also see the tweet. •  In this instance, people that follow @me and @mysister (both of us) will see this tweet in their feeds, regardless of whether they follow @mymom or not. •  Because @mymom is mentioned second in the list, her followers will not see this tweet in their feed whether they follow @me or not.Thursday, July 19, 2012
  40. 40. Twitter 101 Example 6 This is another kind of mention. I don’t follow @stranger and @stranger does not follow me. • Even though @stranger does not follow me (and I don’t follow him), he can still mention me in a tweet and I will see it in my @mentions. • As long as your @username is mentioned somewhere in a tweet, it will appear in your @mentions. •  Because my username is in the middle of the statement, it is treated as a basic tweet, and DOES show up in @stranger’s followers’ feeds.Thursday, July 19, 2012
  41. 41. Twitter 101 Example 7Thursday, July 19, 2012
  42. 42. Twitter 101 Example 7 continued •  @mymom, @mysister, @fan and @stranger do not see this conversation in their feeds because they do not follow both @me and @mydog. •  @mydog and @me will see these tweets in our @mentions (as well as our feeds) because we follow each other. •  If someone went to @me’s or @mydog’s public Twitter homepage, they could see everything we are writing back and forth. In this way, any tweets that you write are not 100% private even if directed at another user. Remember: the only way to make sure a conversation is 100% private is to send a direct message.Thursday, July 19, 2012
  43. 43. RetweetingThursday, July 19, 2012
  44. 44. Twitter 101 WHEN TO RETWEET Retweeting (RT) is used when you want to share a tweet that someone else posted with your followers. Retweeting serves two functions: 1 - Forwards the content of the original tweet to your followers 2 - Serves are a way of citing / giving credit to the person who originally posted the tweetThursday, July 19, 2012
  45. 45. Twitter 101 HOW TO RETWEET The simplest way to RT is to use the RT button built into Twitter and most Twitter apps. Another popular way to RT is to copy and paste the full tweet (including the person’s username) and type “RT” before it. By putting “RT” at the onset of the tweet, your followers know that whatever comes next was said by that user. Yet another way to retweet is to quote the user by writing “via @username” at the end of the copied tweet. Just be sure not to replace the original author of the tweet with the latest person to retweet it.Thursday, July 19, 2012
  46. 46. Twitter 101 It is very easy to RT on (and most Twitter desktop apps like TweetDeck and Hootsuite) using the native retweet feature. Just click the button. Once you click the “Retweet” button, a box like this will pop up. Click the blue Reteweet button to confirm. Voila! You have just retweeted.Thursday, July 19, 2012
  47. 47. #HashtagsThursday, July 19, 2012
  48. 48. Twitter 101 #HASHTAGS Hashtags are a way to label tweets so that other users can easily find/see tweets on the same topic. Hashtags contain no spaces or punctuation and begin with a “#” symbol. Examples: #AnytimeFitness, #FitnessRebellion, #fitness, #ChuckRunyonThursday, July 19, 2012
  49. 49. Twitter 101 A few hashtags you might want to check out.. #AnytimeFitness #exercise #FitFluential #motivation #FitBlog #SurviveOn35 #mamavation #WeekendWorkout #fitness #WorkingOutSucks #gym #workoutThursday, July 19, 2012
  50. 50. Building a Fol lowingThursday, July 19, 2012
  51. 51. Twitter 101 BUILDING A FOLLOWING Building a following is a slow process. Generally, the best way to start using Twitter is to focus on tweeting. Once you feel comfortable, you can begin to follow other people.Thursday, July 19, 2012
  52. 52. Twitter 101 FINDING PEOPLE TO FOLLOW There is no right or wrong way to find users to follow. The simplest way is to explore who your Twitter friends are already talking to...and add anyone who interests you from their pools of people.Thursday, July 19, 2012
  53. 53. Twitter 101 BUILDING A FOLLOWING Building a following is an even slower process. The best way to gain followers is to post interesting content and to engage in conversation with others. Over time, if what you are sharing is interesting, rewarding and beneficial to others, they will follow you.Thursday, July 19, 2012
  54. 54. Twitter 101 A few people you might want to fol ow to get started.. Amy Taylor - @NoMeatballs Anytime Fitness - @AnytimeFitness Anytime Health - @AnytimeHealth Brains on Fire - @BrainsOnFire Brian Zehetner - @BrianZehetner Captain Running Man - @CaptRunningMan Chuck Runyon - @ChuckRunyon Fitness Rebellion - @FitRebel Geno Church - @GenoChurchThursday, July 19, 2012
  55. 55. A Few Thoughts on Social MediaThursday, July 19, 2012
  56. 56. Twitter 101 MANAGING SOCIAL MEDIA The price of entry to social media may be free, but managing your social media channels requires a significant investment of time and energy. This is why brands hire social media managers and community managers. Part of our job is to establish a brand presence within the social media space by monitoring, igniting and engaging in conversation across a host of social media platforms--from Twitter and Facebook to Pinterest to YouTube.Thursday, July 19, 2012
  57. 57. Twitter 101 MANAGING SOCIAL MEDIA Feeling overwhelmed by social media? Rest assured, you are not alone. There is no silver bullet that makes managing social media channels simple or easy. Conversation happens 24-7, 365 days a year.Thursday, July 19, 2012
  58. 58. Twitter 101 MANAGING SOCIAL MEDIA Just remember: they’re called social media TOOLS for a reason. Even though social media can be super fun, it’s also super hard work. The best thing you can do is get active in the social media space to find out which social media channel(s) work best for you and to find out what (and how) others are using the tools.Thursday, July 19, 2012
  59. 59. Twitter 101 For the overachievers.. If you’re interested in learning more about Twitter (and social media marketing), check out these helpful resources... Sites Books Engage, Brian Solis Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks), Dave Kerpen The Tao of Twitter, Mark Schaefer Twitter for Dummies, Laura Fitton + Michael Gruen + Leslie PostonThursday, July 19, 2012
  60. 60. brainsonfire.comSource: information contained in this presentation based on http://www.momthisishowtwitterworks.comThursday, July 19, 2012