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Separate Genre Music Videos Analysed


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Separate Genre Music Videos Analysed

  1. 1. Much like looking at intertextuality of separate music genres, this is similar yet focusing on music videos only and how they contrast from one another. I will be focusing on the aspects of these videos and looking at what the stereotypical characteristics are for each genre music video yet I will analyse them not just focusing on the genre they belong to but aspects from the following subtitles: camera, mise en scene, editing and sound as the basics. Separate Genre Music Videos Analysed
  2. 2. Pop: Taylor Swift: Love Story Analysis <ul><li>Camera: There is various camera movements including birds eye where you see her running in her dress to meet the boy she's in love with. There is also the zooming out of the boy show how at times he is at a distance, the various close ups allow the audience to visualise the crucial emotions from shock to happiness. There are also long shots allowing the audience to clearly observe the locations and costumes, almost as though the music video is a film similar to a traditional play. </li></ul><ul><li>Mise en scene: With Swift being on a castle it represents an old fashioned love story linking in with the story and references to Romeo and Juliet. The clothing is also old fashioned contrasting against the first outfit to show her metaphorical love for a boy. Swift sings about not being allowed to see her boyfriend, this shows how she is living under traditional values, also the plot clearly links in with the play of Romeo and Juliet who are both from rich families, the mise en scene suggests that both Swift and this boy are from the same wealth due to the location of a castle and horse including land with fields. The fields also represent innocent with positive connotations which could give the impression that they are both naïve. </li></ul><ul><li>Editing: The music video quickly cuts from the girl (Swift) to the boy to show to the audience how one minute they are there and the next they are not giving the portrayal that the relationship is not consistent nor safe in terms of their family expectations and the risk. </li></ul><ul><li>Sound: The main music element is the guitar in the background which is quite upbeat and happy, there are also other instruments throughout the song which fits in with the lyrics. It becomes louder during the chorus also expressing her frustration as well as other strong emotions. </li></ul>
  3. 3. <ul><li>Camera: Close ups allow the audience to see his facial expressions showing honesty interlinking to the lyrics. The extreme shots allow Eminem and the environment to interlink with each other showing a clear connection. At times the camera movement is very unsteady to show a negative mental state. </li></ul><ul><li>Mise en scene: Detroit is a well known American state where manufacturing is the main employment but it is clearly characterised by derelict buildings. Eminem grew up in this state showing how this song, much like most rap songs is very personal. He stands in abandoned areas representing that at times he is lonely filled with depression and self doubt, the locations are mainly bleak filled with grey dull colours including graffiti portraying crime. However, in some scenes there is a light shining through: this could represent hope but also how no matter where he is, he is under the spotlight from the public. His clothing is made of black clothing and also a cap to show how the dangerous world of Detroit leaves him vulnerable, the American flag is also focused in on from a low angle to show dominance but politically represents how its not the happiest country despite its power but the flag is also lonely in the middle of the grey sky. </li></ul><ul><li>Editing: The main editing process is cut, this is very common within all music videos, within this rap music video it builds up the pace by abruptly jumping from one scene to another and from one camera shot to another, it has also been edited to the pace of the music and therefore goes slower during the meaningful chorus. </li></ul><ul><li>Sound: The main beat in the background is the drums helping to create a harsh base tone for the atmosphere, the acoustics contrast from Eminem and another man singing showing the differences in voices. </li></ul>Rap: Eminem: Beautiful Analysis
  4. 4. Dance: Calvin Harris: Ready for the weekend Analysis <ul><li>Camera: The camera movement turns to unsteady as the lyrics mention feeling rough and not healthy allowing the audience to relate to the video and feel more involved and therefore more likely to want to dance in the nightlife themselves. As well, it zooms in and out at times which is intriguing. However, medium close ups mainly dominate the video allowing a lot of the body language to be seen as well as the expressions from Calvin Harris himself. Long shots are used with the female dancers portraying them only as dancers with their body language fully visible rather than allowing the audience to see their emotions, if any. </li></ul><ul><li>Mise en scene: The object seen holding by Calvin Harris at the start of the video shows his eccentric personality and the less conventional styles of dance music in which he creates. The object is also bright pink in a less colourful location until the crane camera moves back to show the audience the more recognisable city location of London. This fits well with the stereotypical conventions of a dance music which is the nightlife. Another characteristic helping Harris to stand out unusually is his clothing which is a suit. Furthermore, the bizarre use of mirrors creates each scene to link to one another allowing the music to flow freely much like dancing itself. The women dancing is very organised and exact to show how professional the music video is. </li></ul><ul><li>Editing: The editing of this video is unique allowing the video itself to be more individual, each scene gradually dissolves into another by bringing the other scene in from one focus point which is the mirror. </li></ul><ul><li>Sound: The sound is very upbeat which is positive. There is electronic elements there with the keyboard to show how the music is modern for today's society. </li></ul>
  5. 5. Rock: Kings of Leon: Use Somebody Analysis <ul><li>Camera: There are many close ups to show the expression of the main singers (Caleb’s) emotions, feelings and opinions. This allows the audience to be drawn in, one fascinating element of the close ups is how the camera zooms in and out of focus as though its hard to reach him as a person as he sings he feels its hard to reach other people himself showing how he could use somebody as he feels quite alone. The dolly shots through the city life and over the tours follow the action allowing the audience to be shown a part of their life as a band but this contrasts with Caleb singing in a less positive way, especially when he sits alone in his flat whilst the busy city life is happening outside his window. </li></ul><ul><li>Mise en scene: He discusses ‘painted faces’ as though he does not know anybody and how his reality is distorted linking in with the glum expression and negative atmospheric portrayal. The black and white videos of them on tour is contemporary but also artistic depicting their talent and passion for music. There are also typical locations for a rock band including the pub, alcohol, cars and snooker to show the conventional life within the city but again as mentioned before this contrasts against Caleb’s meaningful honesty which gives the impression of loneliness and slight negativity in the midst of their dramatic lives. </li></ul><ul><li>Editing: The music video consists of cutting from one scene to another and is in the same beat as the music to show its professional and how each scene fits in with certain specific lyrics. </li></ul><ul><li>Sound: The electronic guitar picks up the beat of the song as well as depicting them conventionally as a rock band and the piano is traditional yet balances the background sound out to a less harsh sound. </li></ul>
  6. 6. R&B: Rihanna: Please Don’t Stop the Music Analysis <ul><li>Camera: There are various medium close ups to draw the attention to Rihanna herself for the night, the audience particularly females can relate to what she is singing within the lyrics including how she is getting ready for example when catching a cab. The camera follows Rihanna around the club to show how she is the centre of attention within there, the birds eye views and establishing shots over her depicts the crowded location whilst people dance around her and to give the audience a more realistic impression of the atmosphere there. </li></ul><ul><li>Mise en scene: The costumes is what is expected at a club where the girls typically wear dresses within a dance floor going to the bathroom to reapply makeup; this allows the audience to feel more positively upbeat as they can become a part of the music video through relating themselves to it. The flashing lights in the background, which are artificial create intriguing locations when viewing them in different colours, the green patterned wallpaper which Rihanna stands in front of is stylish and modern similar to the club they have attended, there also is a lot of light down specifically on Rihanna to convey her being in the spotlight. </li></ul><ul><li>Editing: The editing is extremely fast to the beat of people clapping their hands, it cuts from one location to another building up the suspense until the chorus and showing how fast paced the night out is. </li></ul><ul><li>Sound: People clapping their hands is the main characteristic of the sound, it fits well with the environment showing the audience how they can get involved themselves and dance. </li></ul>