Sicp Panel 5 Brian Purchia

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Sicp Panel 5 Brian Purchia

  1. 1. Gov 2.0 = Transparency + Participation + Collaboration<br /> <br />
  2. 2. Who We Are<br /> From consumer brands to issues management and government, Proof Integrated Communications’ work is different, disruptive, evidence-based, ROI-focused, and centered on powerful ideas that drive corporate reputation, brand loyalty and consumer and stakeholder  engagement. <br /> <br />
  3. 3. The World Has Gone Social<br />3 out of 4 Americans use social technology<br />
  4. 4. Why Social Media Matters<br />2/3 of the global Internet population visits social networks<br />Nielsen, Global Faces & Networked Paces, 2009<br />
  5. 5. Why Social Media Matters<br /> Visiting social sites is the 4th most popular online activity - ahead of personal email<br />Nielsen, Global Faces & Networked Paces, 2009<br />
  6. 6. Why Social Media Matters<br />Time spent on social networks is growing at 3 times the rate of overall internet use, and accounts for 10% of all Internet time<br />Nielsen, Global Faces & Networked Paces, 2009<br />
  7. 7. Every minute, 13 hours of video is uploaded to YouTube<br />
  8. 8. 2 Billion Videos Viewed Daily on YouTube<br />
  9. 9. Why Social Media Matters<br />Twitter now has 105,779,710 registered users & 300,000 join daily<br />Source: Huffington Post, 4/13/2010<br />
  10. 10. Why Social Media Matters<br /><ul><li>Twitter users average 55 million tweets a day.
  11. 11. Twitter's search engine receives around 600 million search queries per day. </li></ul>Source: Huffington Post, 4/13/2010<br />
  12. 12. Why Social Media Matters<br />If Facebook were a country, it would be the 5th most populated in the world, just ahead of Japan<br />Mark Zuckerberg,<br />Jan 2009<br />
  13. 13. Facebook stats – May 2010<br />Facebook has more than 400 million active users<br />50% of active users log on to Facebook in any given day<br /> More than 100 million active users currently <br /> access Facebook through their mobile devices. <br /> People who use Facebook on <br />their mobile devices are twice <br />more active on Facebook than <br />non-mobile users.<br />
  14. 14. Why Social Media Matters<br />Social media is giving control to the people - shifting power from editors, companies and government<br />Nielsen, Global Faces & Networked Paces, 2009<br />
  15. 15. Social Media in Government<br />
  16. 16. Top Level Leadership<br />
  17. 17. Empower Your Innovators<br />San Francisco Innovators<br />Jay Nath<br />Lawrence Grodeska<br />Alissa Black<br />David Geller<br />Adriel Hampton<br />Kate Howard<br />Kelly Pretzer<br />
  18. 18. Meet Your Constituents Online<br />
  19. 19. Get Government Agencies Onboard<br />
  20. 20. Syndicate Content Online<br />
  21. 21. Create a Social Media Center<br />
  22. 22. Clearly, the social media train has left the station<br />
  23. 23. Gov 2.0 = Transparency + Participation + Collaboration<br />Brian Purchia<br />@BrianPurchia<br />Proof Integrated Communications<br />www.ProofIC.com<br />Comunicaciónpolítica, mediosybuengobierno: una NUEVA ERA - Guadalajara, Mexico  Mayo 17, 18 y 19 de 2010<br />

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