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Webinar - Ready to dive in with Sales and Marketing Automation?

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Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about:
1. How to push Leads for Site visit
2. How to improve Booking Ratio
3. How to optimize Email marketing communication

Published in: Data & Analytics
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Webinar - Ready to dive in with Sales and Marketing Automation?

  1. 1. Ready to dive in with Sales & Marketing automation
  2. 2. Introduction Moderator & Presenter Junaid Syed Sell.do Support Lead - Product Analyst Presenter Ankur Meshram Sell.do Support Sr. Product Analyst
  3. 3. Topic Introduction What & Why of Lead Nurturing Benefits of Lead nurturing for Sales and Marketing Essentials of Automations in lead Nurturing Key takeaways
  4. 4. Lead Nurturing is Like… flossing You Know you need to do it, but it can be hard to make it a part of a regular routine
  5. 5. If you don’t do it ... The results can be unfavorable and Cost you...
  6. 6. Companies that Excel at lead nurturing Generate
  7. 7. Traditional Sales Process Modern Sales Process
  8. 8. What & Why of Lead Nurturing Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.
  9. 9. What & Why of Lead Nurturing ● Process of developing relationships with leads at every stage of the sales funnel. ● Focus on marketing and communication efforts. ● Constant re-engagement with leads Deliver relevant content to the leads / prospects at most opportunate times
  10. 10. Essentials of Lead Nurturing Age : 26 Gender: Male Location: Vishal Nagar, Pune Define buyer’s personality, Values, attitudes, interests and lifestyle. Example: Job title: Sr. product Analyst Goal: Seeking a promotion Characteristics: Tech Savvy and Ambitious Spends time online at: Linked in, industry blogs, facebook - Online Behavior website visits, social interactions Etc. - Offline Behavior Event attended Sales conversations Etc.
  11. 11. Essentials of Lead Nurturing Name: Ankur Meshram Age: 26 Gender: Male Job title: Sr. product Analyst Goal: Seeking a promotion Characteristics: Tech Savvy and Ambitious Spends time online at: Linked in, industry blogs, facebook Recent Activity: Visited the company website within past 7 days. Attended project Pre - launch event.
  12. 12. Essentials of Marketing Automation
  13. 13. Enables businesses to automate tasks & workflows for the marketing & sales process. Automation helps you deliver content to the right person at the right time. What is Marketing Automation
  14. 14. ● Scalability ● Personalized content ● Multi Channel Approach ● Reporting Why Marketing Automation
  15. 15. Scalability
  16. 16. Scalability
  17. 17. Content Marketing Personalization Personalized Content
  18. 18. Running campaigns across multiple channels in a single platform Multi channel Approach
  19. 19. Automation helps you prioritize your leads It empowers your nurturing activities
  20. 20. Reporting Basic Reporting
  21. 21. ReportingCustom Reporting
  22. 22. ReportingCustomer details for in-depth analysis
  23. 23. Alignment of both the teams is necessary
  24. 24. Is it the right time for you to invest. Are you ready? You need to ask some questions before investing.
  25. 25. Marketing automation does not do marketing for you, but can help scale your successful efforts. Key To Success Centering your marketing messages around the real, live person at the receiving end of your campaigns
  26. 26. Key Takeaways ● Deliver relevant content at most opportunate times ● Demographic, psychographic & behavioural data to nurture better ● Automate Tasks & Workflows for business. ● Alignment of Sales & Marketing terminology is mandatory ● Investment calls for a steady flow of Leads ● Personify your leads for better nurturing & use of automation

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