Remarketing: Precise Targeting in Real Estate Marketing

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Another of the topics covered in Amura Evolve 2014 was Remarketing. The presentation covers re-marketing & re-targeting as a way to drive real estate customers who engage with a product / brand, to making an inquiry.

Published in: Marketing, Technology, Business
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Remarketing: Precise Targeting in Real Estate Marketing

  1. 1. buying cycle
  2. 2. but never enquired
  3. 3. on the 1800 potential customers
  4. 4. What is Remarketing
  5. 5. So how do I implement remarketing to reach 1800 potential customers…
  6. 6. 4000 2000 2000 1800 200
  7. 7. Segmentation of sales pipeline 5000 3750 1250 Sales pipeline Requirement & budget match Requirement & budget NOT match 3000 Site visited Requirement matched, site NOT visited Tailor-made offers in real time Increase in sales 750
  8. 8. Conclusion
  9. 9. Thank you

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