Social media is powerful, newsworthy, and influential Small change can have a large effect on user base
Talk a little about my project
Old “Become a Fan” feature implied more personal investment than simply “Liking” a page Previous version of “Like” feature used almost twice as much as “Become a Fan” New “Like” feature for pages may lead to a larger group of fans, but not necessarily a more engaged group This may not be good for pages targeted at habit formation, which seek engaged fans trying to help each other form new habits
Sunscreen Presentation (short)
Facebook Ditches “Fans,”
Introduces “Like” Button.
Effect on Sunscreen Habit
Startwith a real world
trigger to apply
Add a Facebook
Page to make the
task more social and
More than 5 users, but no daily users
Only 3 fans, but over 50 views
More engaging page content
Having more people aware of the page
more people engaging and creating content
More personal investment required to
“Become a Fan” than to “Like”
Previous “Like” feature used 2x more than
“Become a Fan”
Will the new “Like” feature bring:
A larger group of fans?
A more engaged group of fans?
What about pages for habit formation?