THE 48 HOURGLOBAL SERVICE JAM   24-26 FEB 2012                       CHALLENGE       #GSJ12COPENHAGEN LOCATION     #GSJ12C...
WHAT?RANDOM GROUP OF PEOPLE, FORM TEAMS AND HAVE 48 HOURS TO DEVELOPSERVICESSERVICES ARE INSPIRED BY A SHARED THEMESPIRIT ...
THEGROUP
THESCHEDULE                                                                                         17 FRIDAY             ...
DESIGNPROCESS               INSPIRATION    UNDERSTAND     SHAPING      MAPPING      PRESENTATION      START!   [BRAINSTORM...
TOOLKIT                                                                                                                   ...
THETHEME
0-1 HR:TOPIC BRAINSTORMINGGROUPS FORMED
SAT, 16 HRS:CREATIVITY LECTURE
SAT NIGHT, 27 HRS:RANDOM FUN
SAT NIGHT, 30 HRS:EXHAUSTED
SUN, 45 HRS:LUNCH
SUN, 40 HRS:FINALISING SERVICECONCEPT
SERVICECONCEPTShttp://goo.gl/xpMEo
http://goo.gl/xpMEo
Kulture KaleidoscopeUrban Play
REFLECTIONSCROSS BORDERS EVENTSTIME AND ENERGY: PREPFACILITATING/METHODS FOR SERVICE DESIGNOUTSIDE INSPIRATION/HELPBEYOND ...
THANKS TO ALL THATPARTICIPATED
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
The 48hr Challenge - Copenhagen, Global Service Jam 2012
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The 48hr Challenge - Copenhagen, Global Service Jam 2012

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Presented at the Copenhagen Service Design Drinks Event

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The 48hr Challenge - Copenhagen, Global Service Jam 2012

  1. 1. THE 48 HOURGLOBAL SERVICE JAM 24-26 FEB 2012 CHALLENGE #GSJ12COPENHAGEN LOCATION #GSJ12CPH LENE NIELSEN WWW.LENENIELSEN.COM AARON MULLANE WWW.AARONMULLANE.COM IT UNIVERSITY OF COPENHAGEN INTERACTION DESIGN GROUP
  2. 2. WHAT?RANDOM GROUP OF PEOPLE, FORM TEAMS AND HAVE 48 HOURS TO DEVELOPSERVICESSERVICES ARE INSPIRED BY A SHARED THEMESPIRIT OF EXPERIMENTATION, INNOVATION, CO-OPERATION AND FRIENDLYCOMPETITIONCOORDINATED BETWEEN 80+ LOCATIONS AROUND THE GLOBE
  3. 3. THEGROUP
  4. 4. THESCHEDULE 17 FRIDAY WELCOME THEME GROUP BRAINSTORM WORK 1 GROUPSSATURDAY BREAKFAST GROUP WORK 2 CREATIVITY GROUP WORK 3 15 DINNER GROUP WORK 4 DEBRIEF LECTURE LUNCHSUNDAY BREAKFAST GROUP WORK 5 LUNCH FINAL PACKAGING DEADLINE PRESENTATION DEBRIEF /UPLOAD WINNER
  5. 5. DESIGNPROCESS INSPIRATION UNDERSTAND SHAPING MAPPING PRESENTATION START! [BRAINSTORM] [IDEATION] [SKETCH] [REFINEMENT] [PACKAGE FINISH! [PROTOTYPE] SOLUTION]
  6. 6. TOOLKIT UNDERSTANDING (empathy) METHOD - Understand the values and needs of the custom Saturate and Group will be using your service - Who is this customer? - What does the holistic service look like? Who d directly or indirectly involve, in or out of the bus - Keep in mind not just organisational structure, entire ecosystem that the service affects and op You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with to inform and inspire the design team. You group these findings to explore what themes and patterns emerge, and strive to move toward identifying meaningful needs of people and insights that will inform your design solutions. - Focus on understanding the people in and aro service Saturate your wall space (or work boards) with post-its headlining interesting findings (see “Story Share-and- Capture”) plus pictures from the field of users you met and relevant products and situations. In order to begin to synthesize the information, organize the post-its and pictures into groups of related parts. You likely have some ideas of the patterns within the data from the unpacking you did when producing the notes. For example, you may have seen and heard many things related to feeling safe, and many things regarding desire for efficiency. Within the group of ‘safety’, go beyond the theme and try to see if there is a deeper connection that may lead to an insight such as “Feeling safe is more about who I am with than where I am”. Maybe there is a relation between groups that you realize as you place items in groups – that safety is often at odds with users’ desire for efficiency. Try one set of grouping, discuss (and write down) the findings, and then create a new set of groups. The end goal is to synthesize data into interesting findings and create insights which will be useful to you in creating design solutions. It is common to do the grouping with post-its headlining interesting stories from fieldwork. But grouping is also useful to think about similarities among a group of products, objects, or users. :: 14 ::
  7. 7. THETHEME
  8. 8. 0-1 HR:TOPIC BRAINSTORMINGGROUPS FORMED
  9. 9. SAT, 16 HRS:CREATIVITY LECTURE
  10. 10. SAT NIGHT, 27 HRS:RANDOM FUN
  11. 11. SAT NIGHT, 30 HRS:EXHAUSTED
  12. 12. SUN, 45 HRS:LUNCH
  13. 13. SUN, 40 HRS:FINALISING SERVICECONCEPT
  14. 14. SERVICECONCEPTShttp://goo.gl/xpMEo
  15. 15. http://goo.gl/xpMEo
  16. 16. Kulture KaleidoscopeUrban Play
  17. 17. REFLECTIONSCROSS BORDERS EVENTSTIME AND ENERGY: PREPFACILITATING/METHODS FOR SERVICE DESIGNOUTSIDE INSPIRATION/HELPBEYOND JUST IDEAS?
  18. 18. THANKS TO ALL THATPARTICIPATED

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