Marketing PresentationTOPIC-”Marketing-mix of Chevrolet”Presented byAMIYA KUMAR SAHOOInnovation –The Business SchoolPGDM-T-3Group-A
Chevrolet Type-Division of General Motors Industry-Automotive Founded-November 3, 1911 Founder(s)-Louis Chevrolet,William C. Durant Headquarters-Detroit, Michigan, U.S. Products-Automobiles Parent Company-General Motor Company
Company managementPresident and CEO Duane R. PaddockBoard of directors1)Stephen GirskyDirector, Member of Finance & Risk Committee2) Erroll Davis Jr.Union Pacific Corporation3)Carol StephensonGeneral Motors Company
Product line Company deal with1 .ADVANCED DESIGN CENTER2 .MANUFACTURING AND ASSEMBLY PLANTS3. ADVANCED TECHNOLOGY VEHICLES4. CORPORATE AFFAIRS
Different Brand Company deal with BUICK CADDILAC CHEVROLET GMCTotal TurnoverIn 2010- 139,916 vehiclesIn 2011-TOTAL-4.76 millions vehicles In INDIA-111,056 Vehicles In America-1,775,812 Vehicles
Chevrolet ModelCar Model Chevrolet Spark Chevrolet Beat Chevrolet Aveo U-VA Chevrolet Aveo Chevrolet Tavera Chevrolet Optra Magnum Chevrolet Cruze Chevrolet Captiva
Features of Chevrolet CaptivaExteriorFeature Stylish To The Fore Stylish Alloy Wheels Integrated Air Dam Outside Mirror with Turning IndicatorsInterior Feature Music At Your Finger tips Refined Look Genuine Leather Upholstery Adjustable Front Arm Rest Rear Arm Rest With Storage
Chevrolet Beat diesel features Advanced engine design, engineering & packaging. Combination of features and engine components package that provides improved performance. Rigorously tested & proven in extreme Indian road and climatic condition.
Price-mix of Cheverolet Model Name PriceChevrolet Spar Rs. 3,27,55Chevrolet Beat Rs 3,63,450Chevrolet Aveo U-Vz Rs. 4,20,150Chevrolet Aveo Rs. 5,97,745Chevrolet Tavera Rs. 6,47,974Chevrolet Optra Magnum Rs. 7,50,122Chevrolet Cruze Rs. 12,20,097Chevrolet Captiva Rs. 18,37,892
Packaging of Chevrolet Really automobile have no packaging. Still it needs safety at the time of transportation. So Chevrolet transports its car with the help of Car hauler. Car hauler is one of those machines which transport cars and other machinery from one place to another.
Promotional mixa) Here the target audience is the couple.b)The thought behind the advertisement is to attract thecouple for selling the car $ allowing them for a tourpackage in gurugaon c)The message reflects that Chevrolet beat diesel willlaunch to market on 27th July $ then who will buy thecar would be provided a family tour package in gurugaonand for this the wife of that person is excited and she ismaking so many plan to enjoy.
Contd… d)According to me television is the effective medium to communicate because through TV the customer can hear and watch the ad and the emotional attachment towards brand reflect through this.e) Yes the sales promotion is associated with it as the company providing a family package at free of cost to gurugaon with hotel facilties, pizza, $ visiting many important places
VALUE MATRIX Public RelationPUBLIC RELATION ACTIVITY.docx Activity PACKAGING SALEMAN DATA