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Designing for a User Hijacked World

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Presentation from my Social Media Week workshop at frog design. (2/10/11)

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Designing for a User Hijacked World

  1. 1. Designing for a user-hijacked world.
  2. 2. frog design Social Media Week 2010630-7 Meet and greet (and beer and wine) 7-730 Presentation 730-830 Workshop
  3. 3. We build for the user.
  4. 4. We build for the user.
  5. 5. And now users are building for themselves.
  6. 6. They know better.
  7. 7. Lets go back. To the Internet of yesteryear.
  8. 8. The 80s: a time of single rainbows.
  9. 9. We were pioneers.
  10. 10. We geeked out.
  11. 11. We created the first Facebook.
  12. 12. We made the Internet cool.
  13. 13. And then…
  14. 14. AOL
  15. 15. Compuserve
  16. 16. Prodigy
  17. 17. The first online ad was launched.And that day, the users slowly lost control.
  18. 18. The internet became business as usual.
  19. 19. We made a deal.Our souls in exchange for better experiences.
  20. 20. What we got.
  21. 21. What we got.
  22. 22. What we got.
  23. 23. They crashed and burned.
  24. 24. The return to the open Internet promised a new era of openness.
  25. 25. It wasn’t meant to be.
  26. 26. And then…
  27. 27. We smartened up.
  28. 28. We started building again.
  29. 29. We figured out how to use the Internet to fund our passions.
  30. 30. Connect with people on our own terms.
  31. 31. Read news that’s just for you.
  32. 32. And…
  33. 33. Recover golden eggs.
  34. 34. Recover golden eggs. Take hipstery photos.
  35. 35. Recover golden eggs. Take hipstery photos.Live your DJ dreams.
  36. 36. Recover golden eggs. Take hipstery photos.Live your DJ dreams. Catch up on your RSS.
  37. 37. Find a taco truck.
  38. 38. Users are hijacking the Internet.
  39. 39. How can you benefit?
  40. 40. Ask yourself:
  41. 41. Can you make it more adaptable?
  42. 42. Can you make it more useful?
  43. 43. Can you make it more surprising?
  44. 44. Can you give it away?
  45. 45. Good solo.
  46. 46. Great together.
  47. 47. Hotmail: free
  48. 48. Dropbox: free and useful
  49. 49. Posterous: free, useful and adaptable.
  50. 50. Twitter is: free, useful, adaptable and surprising.
  51. 51. How to design for a user-hijacked world?
  52. 52. Don’t write the story.
  53. 53. Set the stage.
  54. 54. Then, let em hijack it.
  55. 55. When you design it to be hackable…
  56. 56. It just gets better.
  57. 57. Users = u$age. That’s the goal.
  58. 58. Thanks

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