Designing for a user-hijacked world.
frog design       Social Media Week 2010630-7 Meet and greet (and beer and wine)          7-730 Presentation          730-...
We build for the user.
We build for the user.
And now users are building for themselves.
They know better.
Lets go back. To the Internet of yesteryear.
The 80s: a time of single rainbows.
We were pioneers.
We geeked out.
We created the first Facebook.
We made the Internet cool.
And then…
AOL
Compuserve
Prodigy
The first online ad was launched.And that day, the users slowly lost control.
The internet became business as usual.
We made a deal.Our souls in exchange for better experiences.
What we got.
What we got.
What we got.
They crashed and burned.
The return to the open Internet promised a new era of openness.
It wasn’t meant to be.
And then…
We smartened up.
We started building again.
We figured out how to use the Internet to fund our passions.
Connect with people on our own terms.
Read news that’s just for you.
And…
Recover golden eggs.
Recover golden eggs.   Take hipstery photos.
Recover golden eggs.   Take hipstery photos.Live your DJ dreams.
Recover golden eggs.   Take hipstery photos.Live your DJ dreams.   Catch up on your RSS.
Find a taco truck.
Users are hijacking the Internet.
How can you benefit?
Ask yourself:
Can you make it more adaptable?
Can you make it more useful?
Can you make it more surprising?
Can you give it away?
Good solo.
Great together.
Hotmail: free
Dropbox: free and useful
Posterous: free, useful and adaptable.
Twitter is: free, useful, adaptable and surprising.
How to design for a user-hijacked world?
Don’t write the story.
Set the stage.
Then, let em hijack it.
When you design it to be hackable…
It just gets better.
Users = u$age. That’s the goal.
Thanks
Upcoming SlideShare
Loading in …5
×

Designing for a User Hijacked World

1,234 views

Published on

Presentation from my Social Media Week workshop at frog design. (2/10/11)

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,234
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Designing for a User Hijacked World

  1. 1. Designing for a user-hijacked world.
  2. 2. frog design Social Media Week 2010630-7 Meet and greet (and beer and wine) 7-730 Presentation 730-830 Workshop
  3. 3. We build for the user.
  4. 4. We build for the user.
  5. 5. And now users are building for themselves.
  6. 6. They know better.
  7. 7. Lets go back. To the Internet of yesteryear.
  8. 8. The 80s: a time of single rainbows.
  9. 9. We were pioneers.
  10. 10. We geeked out.
  11. 11. We created the first Facebook.
  12. 12. We made the Internet cool.
  13. 13. And then…
  14. 14. AOL
  15. 15. Compuserve
  16. 16. Prodigy
  17. 17. The first online ad was launched.And that day, the users slowly lost control.
  18. 18. The internet became business as usual.
  19. 19. We made a deal.Our souls in exchange for better experiences.
  20. 20. What we got.
  21. 21. What we got.
  22. 22. What we got.
  23. 23. They crashed and burned.
  24. 24. The return to the open Internet promised a new era of openness.
  25. 25. It wasn’t meant to be.
  26. 26. And then…
  27. 27. We smartened up.
  28. 28. We started building again.
  29. 29. We figured out how to use the Internet to fund our passions.
  30. 30. Connect with people on our own terms.
  31. 31. Read news that’s just for you.
  32. 32. And…
  33. 33. Recover golden eggs.
  34. 34. Recover golden eggs. Take hipstery photos.
  35. 35. Recover golden eggs. Take hipstery photos.Live your DJ dreams.
  36. 36. Recover golden eggs. Take hipstery photos.Live your DJ dreams. Catch up on your RSS.
  37. 37. Find a taco truck.
  38. 38. Users are hijacking the Internet.
  39. 39. How can you benefit?
  40. 40. Ask yourself:
  41. 41. Can you make it more adaptable?
  42. 42. Can you make it more useful?
  43. 43. Can you make it more surprising?
  44. 44. Can you give it away?
  45. 45. Good solo.
  46. 46. Great together.
  47. 47. Hotmail: free
  48. 48. Dropbox: free and useful
  49. 49. Posterous: free, useful and adaptable.
  50. 50. Twitter is: free, useful, adaptable and surprising.
  51. 51. How to design for a user-hijacked world?
  52. 52. Don’t write the story.
  53. 53. Set the stage.
  54. 54. Then, let em hijack it.
  55. 55. When you design it to be hackable…
  56. 56. It just gets better.
  57. 57. Users = u$age. That’s the goal.
  58. 58. Thanks

×