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Analytics Para Blogs

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Web Analytics for Blogs.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Analytics Para Blogs

  1. 1. Web Analytics para Blogs Cómo saber quien, como y cuando visita tu blog; porque si esto es una conversación ¿quién está ahí? Andrés Snitcofsky Di Paola | WPP [email_address] Twitter: @ams
  2. 2. <ul><li>¿Para qué blogueas? </li></ul>
  3. 3. ¿Para qué medimos?
  4. 4. Proceso para definir mediciones
  5. 5. CASO POR CASO
  6. 6. El fan de méxico <ul><li>Carlos vive en Argentina, pero es fanático de mexico </li></ul><ul><li>Escribe un blog sobre música, películas y cultura mexicana </li></ul><ul><li>Su objetivo con el blog es hacerse de amigos y amigas en general </li></ul><ul><li>Pero sobre todo le interesa conocer gente de México </li></ul><ul><li>Además, tiene el sueño de que un día lo inviten a México. </li></ul>
  7. 7. Qué mide Carlos <ul><li>Acciones </li></ul><ul><li>Forms de contacto completados </li></ul><ul><li>Chats </li></ul><ul><li>Links salientes a su facebook </li></ul><ul><li>Visitas de México </li></ul><ul><li>Visitas de amigos (reconocidos porque comentaron o se registraron) </li></ul><ul><li>Métricas </li></ul><ul><li>% Visitas de México / Visitas totales </li></ul><ul><li>Chats aceptados por visitantes de mexico por mes </li></ul><ul><li>Crecimiento mensual de los pedidos de amistad en Facebook de mexicanos </li></ul><ul><li>Pedidos de amistad / Clicks salientes a facebook </li></ul><ul><li>Visitas de amigos / visitas totales </li></ul>
  8. 8. Herramientas de Carlos <ul><li>Google Analytics </li></ul><ul><ul><li>Links salientes a facebook </li></ul></ul><ul><ul><li>Forms de Contacto </li></ul></ul><ul><ul><li>Visitas de Mexico </li></ul></ul><ul><li>Woopra </li></ul><ul><ul><li>Chat online con visitantes </li></ul></ul>
  9. 9. Google Analytics <ul><li>Definición de links salientes a Facebook </li></ul><ul><li><a href=&quot;http://facebook.com&quot; onClick=&quot;javascript: pageTracker._trackPageview('/outgoing/facebook.com'); &quot;> </li></ul><ul><li>Definición de Goals: </li></ul><ul><ul><li>Links salientes a facebook </li></ul></ul><ul><ul><li>Forms de contacto completado </li></ul></ul>
  10. 10. Woopra <ul><li>www.woopra.com </li></ul><ul><li>(beta cerrada) </li></ul><ul><li>Plugin de Wordpress </li></ul><ul><li>Reconocer a visitantes taggeados </li></ul><ul><li>Chatear </li></ul><ul><li>Ver el sitio en tiempo real </li></ul>
  11. 11. <ul><li>MyBlogLog </li></ul><ul><li>Le permite tener otra medida para saber qué amigos lo visitaron, aunque no estuvieran tageados. </li></ul>
  12. 12. Fede – “Ser mi propio Jefe” <ul><li>Fede trabaja en un cine de 9 a 18 </li></ul><ul><li>Tiene un blog de cine y películas </li></ul><ul><li>Su objetivo es poder dejar de trabajar y dedicarse de lleno al blog. </li></ul><ul><li>Usa adsense, pero una distribuidora de películas de acción está por comprarle publicidad directa. </li></ul>
  13. 13. Qué mide Fede <ul><li>Acciones </li></ul><ul><li>Visitas </li></ul><ul><li>Pageviews </li></ul><ul><li>Clicks en publicidad </li></ul><ul><li>Datos demográficos de sus usuarios </li></ul><ul><li>Subscripciones al newsletter de cine </li></ul><ul><li>Métricas </li></ul><ul><li>PV / Visita </li></ul><ul><li>eCPM </li></ul><ul><li>CTR de ads </li></ul><ul><li>Clickeadores / Total de usuarios </li></ul><ul><li>Fanáticos de pelis de acción / total usuarios </li></ul><ul><li>% de visitantes entre 20 y 30 años </li></ul>
  14. 14. Herramientas de Fede <ul><li>Adsense (sin integrar con analytics todavía!) , lo van a ver a la tarde seguro. </li></ul><ul><li>Google Analytics </li></ul><ul><ul><li>Segmentos customizados para fans de películas de acción </li></ul></ul><ul><li>Plugin Google Analytics for Wordpress </li></ul><ul><li>(http://yoast.com/wordpress/google-analytics/) </li></ul><ul><ul><li>Trackear links adsense </li></ul></ul><ul><li>CrowdScience </li></ul><ul><ul><li>Entender datos demográficos de los usuarios </li></ul></ul>
  15. 15. Segmentos customizados <ul><li>Les gustan las películas de acción </li></ul><ul><li>To set a visitor segment, simply call the JavaScript _setVar function. For example, make the following call anywhere on the web page below your tracking code: </li></ul><ul><li><script type=&quot;text/javascript&quot;>pageTracker._setVar('Marketing/PR');</script> </li></ul>http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=57045
  16. 16. CrowdScience <ul><li>Permite recolectar información demográfica, que sirve para vender mejor publicidad a agencias y anunciantes. </li></ul><ul><li>En el caso de Fede, le interesan personas entre 20 y 30 años. </li></ul>
  17. 17. Ernesto quiere cambiar el mundo <ul><li>Ernesto bloguea porque está cansado de que las injusticias del mundo. </li></ul><ul><li>Tiene un plan, y quiere que todos lo conozcan. </li></ul><ul><li>Su objetivo es que la gente se entere de sus ideas y dé a conocer lo que él dice. </li></ul>
  18. 18. Qué mide Ernesto <ul><li>Acciones </li></ul><ul><li>Visitas repetidas </li></ul><ul><li>Interacciones varias con el blog </li></ul><ul><li>Viralidad </li></ul><ul><li>Tiempo en el sitio </li></ul><ul><li>Links entrantes </li></ul><ul><li>Comentarios </li></ul><ul><li>Búsquedas </li></ul><ul><li>Subscriptores RSS </li></ul><ul><li>Métricas </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Engagement / Tag </li></ul><ul><li>Tasa de viralidad de sus notas </li></ul><ul><li>Tiempo promedio en el sitio </li></ul><ul><li>Nuevos vs. recurrentes </li></ul><ul><li>Top 20 search querys (comparado con “agenda de temas”) </li></ul><ul><li>Cant. De links entrantes nuevos por mes. </li></ul><ul><li>Comentarios / posts </li></ul><ul><li>Comentarios / visitas </li></ul><ul><li>Crecimiento RSS </li></ul>
  19. 19. Herramientas de Ernesto <ul><li>Google Analytics </li></ul><ul><ul><li>Top Search Terms </li></ul></ul><ul><ul><li>Nuevos vs. Recurrentes </li></ul></ul><ul><ul><li>Bounce Rate </li></ul></ul><ul><li>Nuconomy </li></ul><ul><ul><li>Interacción – Engagement </li></ul></ul><ul><ul><li>Links entrantes </li></ul></ul><ul><li>ShareThis Tracking Tools </li></ul><ul><li>BlogPerfume RSS tracking </li></ul><ul><li>Blog Metrics Plugin </li></ul><ul><li>Analytics for Blogs </li></ul>
  20. 20. Bounce Rate vs. Exit Rate <ul><li>Bounce Rate: % de Personas que llegan, ven una sola página y se van. </li></ul><ul><li>Exit Rate: % de Personas que se van desde una página determinada (sin importar cuanto navegaron antes el sitio) </li></ul><ul><li>Para geeks </li></ul><ul><ul><li>IF Avg pageviews / visit = 1; </li></ul></ul><ul><ul><li>THEN Exit Rate => Bounce Rate </li></ul></ul>
  21. 21. Plugin Blog Metrics
  22. 24. Google Analytics – términos de búsqueda <ul><li>¿Cómo puedo configurar la búsqueda del sitio de mi perfil? </li></ul><ul><li>Seleccione el botón de opción &quot;Realizar seguimiento de la búsqueda del sitio&quot; en la sección &quot;Búsqueda del sitio&quot; de la página Editar información del perfil . </li></ul><ul><li>Introduzca su &quot;Parámetro de consulta&quot; en el campo provisto. Especifique sólo las palabras que designan un parámetro de consulta interna, como &quot;término,búsqueda,consulta&quot;. En ocasiones la palabra es sólo una letra, como &quot;s&quot; o &quot;q&quot;. Puede proporcionar hasta cinco parámetros, separados por una coma. </li></ul>
  23. 25. Analytics for Blogs
  24. 31. Impresionante! Recomendaciones en palabras
  25. 32. OTROS PERFILES
  26. 33. La del Efecto con su nombre
  27. 34. El Productor de TV 2.0
  28. 35. El Organizador
  29. 36. Algunos más para discutir <ul><li>El geek: Le importa medir absolutamente todo, aunque lo visitan 3 </li></ul><ul><li>El paranoico: No quiere que nadie vea sus datos: Mint, log analyzer. </li></ul><ul><li>Marca Personal: Usa el blog para potenciar su propia marca </li></ul><ul><li>El ejecutivo: Usa el blog para vender su empresa </li></ul><ul><li>El SEO: Mira links entrantes, y metricas SEO </li></ul><ul><li>El blog grupal: Compara datos por autor, </li></ul><ul><li>Open Source fan: Pwiki, solamente. </li></ul><ul><li>El competitivo: Mira alexa todo el día </li></ul><ul><li>El que se miente a sí mismo: mira los hits, y dice que son visitas únicas </li></ul><ul><li>El empresario de TV 2.0 (Isma): Mira las estadísticas de video youtube. Mira comments. Mira usarios que vuelven. </li></ul>
  30. 37. No olvidemos <ul><li>Las métricas no dicen nada sin un contexto </li></ul><ul><li>Hay decenas de formas de medir cosas distintas, depende de los objetivos </li></ul><ul><li>Medimos para tomar acciones, no por la métrica en sí. </li></ul>
  31. 38. Ejemplo de Acciones <ul><li>Mejorar SEO </li></ul><ul><li>Bajar el bounce rate </li></ul><ul><ul><li>Diseño </li></ul></ul><ul><ul><li>Calidad de los contenidos </li></ul></ul><ul><ul><li>Call to action </li></ul></ul><ul><li>Mejorar la tasa de pageviews/visitas </li></ul><ul><ul><li>Usabilidad </li></ul></ul><ul><ul><li>Sitios relacionados </li></ul></ul><ul><li>Etc. </li></ul>
  32. 39. UN FUTURO
  33. 40. ¿Cómo quisiéramos que evolucione esto? <ul><li>Dashboards: Tomar elementos de diferentes fuentes, y armar dashboards con métricas relevantes. </li></ul><ul><li>Personalización: Plugins de wordpress para behavioral targeting de contenidos onsite. </li></ul><ul><li>Integración de datos: Plataformas abiertas que permitirán conocer más de nuestros visitantes por voluntad de ellos mismos. Ej: facebook. </li></ul><ul><li>Automatización de eventos: si analytics pone al usuario en un perfil determinado, entonces que dispare un evento (email, personalización, etc). </li></ul>
  34. 41. GRACIAS! <ul><li>Andrés Snitcofsky </li></ul><ul><li>Di Paola | WPP </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @ams </li></ul>

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