6 big google buys of 2012

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6 big google buys of 2012

  1. 1. 6 Big Google Buys of 2012
  2. 2. • Google maintains its role as one of the biggest curators of knowledge by acquiring smaller businesses. Heres a look at the six companies the search giant has snapped up so far in 2012. • As Google keeps growing • Google’s size and role as the biggest curator of knowledge this side of the Library of Congress requires continual adjustment and innovation to sustain. One important way the company does this is by acquiring smaller businesses. Here’s our look at the six companies the search giant has snapped up so far in 2012.Copyright©2010 CompanynameFree template by Investintech PDF Solutions
  3. 3. Milk Kevin Rose created Milk, Inc. in 2011 after leaving his previous venture, the well-known but troubled social news site Digg. Milk was a mobile app startup known primarily for Oink, which allowed users to rate everything from food to amusement park rides and share those ratings with their friends. Rose and several former Milk employees now work on Google Plus.Copyright©2010 CompanynameFree template by Investintech PDF Solutions
  4. 4. TxVia Mere weeks after the Milk acquisition, Google bolstered its Wallet product – which recently saw a major upgrade – by absorbing TxVia, another mobile payment startup. DATE: April 2 PRICE: UndisclosedCopyright©2010 CompanynameFree template by Investintech PDF Solutions
  5. 5. Meebo The well-known instant messaging and online advertising company made headlines when it announced it was to be acquired by Google, which shut down most of its products and folded its employees’ expertise into the Google Plus team. DATE: June 4 PRICE: $100 millionCopyright©2010 CompanynameFree template by Investintech PDF Solutions
  6. 6. Quickoffice The acquisition of Quickoffice, a mobile productivity suite, was announced at almost the same time as the Meebo deal, and got lost in the shuffle slightly. However, the integration of Quickoffice’s technology and technical savvy into Google Docs could prove important in the long term. DATE: June 5 PRICE: UndisclosedCopyright©2010 CompanynameFree template by Investintech PDF Solutions
  7. 7. Sparrow Google buying an app maker known for its work on iOS and OS X? You bet! The creators of a well-known email client for the Apple ecosystem are now helping to improve Gmail. DATE: July 20 PRICE: $25 million, according to the VergeCopyright©2010 CompanynameFree template by Investintech PDF Solutions
  8. 8. Wildfire Google’s biggest and most recent deal of 2012 happened this week, as social media marketing software company Wildfire was acquired for a reported $350 million. The search giant’s likely goal is to buttress its existing search ad business by adding a social aspect. DATE: July 31 PRICE: $350 million, according to TechCrunchCopyright©2010 CompanynameFree template by Investintech PDF Solutions
  9. 9. Copyright©2010 CompanynameFree template by Investintech PDF Solutions

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