Sim 2009 Presentation

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  • Good evening.My Name is Ahmed ElRidi, and I am the General manager of Specialized Software Services.A Company working in the field of Dynamic Digital Signage.Today I will not be talking about technology, Cables, wires, PC’s or Converters.I will be talking about Btanding using Digital Signage and how it has become a Great Branding Vhiecle in the our time.
  • So, What is a Brand? (Question to the Audience)
  • This is a collection of some of My Favorite Brands.And as You can know, and see, a Brand has nothing to do with a product, actually the Brand is stronger than the product.The Product some times has to live to the promise of the BRAND
  • Sim 2009 Presentation

    1. 1. &<br />Ahmed El-Ridi<br />
    2. 2. What is a BRAND?<br />
    3. 3.
    4. 4. The American Marketing Association (AMA) defines a brand as <br />&quot;name, term, sign, symbol or design, or a combination of them<br />intended to<br />identify the goods and services of one seller or group of sellers<br />and to<br />differentiate them from those of other sellers. <br />
    5. 5. What is Branding?<br />
    6. 6. Branding is not about getting your target market to choose you over the competition<br />
    7. 7. It is about getting your prospects to see you as the only one that provides a solution to their problem.<br />
    8. 8. The objectives that a good brand will achieve include<br />
    9. 9. The objectives that a good brand will achieve include<br />
    10. 10. The objectives that a good brand will achieve include<br />
    11. 11. The objectives that a good brand will achieve include<br />
    12. 12. The objectives that a good brand will achieve include<br />
    13. 13. Screen<br />
    14. 14. &quot;Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand&quot;<br />Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.<br />
    15. 15. &quot;Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand&quot;<br />Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.<br />
    16. 16. &quot;Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand&quot;<br />Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.<br />
    17. 17. &quot;Some of the most cutting edge digital solutions today are taking place at the very point at which consumers experience a brand&quot;<br />Carla Hendra, CEO of Ogilvy & Mather North America and Chairman of Ogilvy & Mather New York.<br />
    18. 18. It is about getting your prospects to see you as the only one that provides a solution to their problem.<br />
    19. 19. &<br />
    20. 20. - Location Based<br /><ul><li> Related
    21. 21. Current</li></ul>- Clear and Vivid<br />- Time of the day<br />Delivers the message clearly<br />
    22. 22. - Clear and Vivid<br />Delivers the message clearly<br />
    23. 23. <ul><li>Location Based</li></ul>Delivers the message clearly<br />
    24. 24. - Related<br />Delivers the message clearly<br />
    25. 25. <ul><li>Location Based</li></ul>- related<br />- Clear and Vivid<br />- Time of the day<br />Delivers the message clearly<br />
    26. 26. - Quick Updates<br />- Fresh Information<br /><ul><li> Correct Information
    27. 27. Current Information</li></ul>Confirms your credibility<br />
    28. 28. - People You relate to<br />- Fresh Information<br /><ul><li> Correct Information
    29. 29. Current Information</li></ul>Connects your target prospects emotionally<br />
    30. 30. Motivates the buyer<br />
    31. 31. Motivates the buyer<br />
    32. 32. Concretes User Loyalty<br />What you can measure, you can manage,<br />If you manage it, it will improve.<br />
    33. 33. Concretes User Loyalty<br />- Understand viewership patterns by time of day<br /><ul><li> Monitor impact of changing content on viewership patterns
    34. 34. Understand Return on Investment (ROI)
    35. 35. Understand Return on Objectives (ROO)</li></li></ul><li>Concretes User Loyalty<br />What you can measure, you can manage,<br />If you manage it, it will improve.<br />- Multiple choice: choose from vendor’s messages for current slot<br />- Skip current message if not right audience<br />- Balance qualified viewers among all ads<br />
    36. 36. Thank You<br />Ahmed El-Ridi<br />aridi@sss.ae<br />0097150-450-6788<br />

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