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Social Media Basics September 2011


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This is a basic handout to springboard for conversations with higher education academic and career advisers to work with students and use various tools to track information for their own purposes. Please feel free to use and adapt with attribution to me and my institution.

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Social Media Basics September 2011

  1. 1. Technology Basics to Make Your Life Easier Alisa M. Rosales, J.D. Associate Director of Public Service Law DePaul University College of Law Career Services September 2011 arosale3 [at] BlogsBlogging:  Keep it short, and use the tools to make it cleaner.  Use your widgets wisely – feed your twitter account, show your favorite blogs, create a google/CSM/school calendar feed.  Add an RSS/Feedburner button.  Use blog posts as links for FAQs  Use screen shots to advertise events’ posters  Link into whatever your institution is already using to share content and news 1
  2. 2. twittertwitter:  Microblogging – 140 chararacters or less. Try to post less the number of letters of “RT @yourhandle” so others can retweet your posts with ease.  Great for posting information you want your advisees to know without hitting them over the head.  Fantastic way to find content for your blog  Useful for engaging in conversations with other professionals  Another way to gather general news  Useful to consider: personal and professional accounts  Topsy: social media search engine where you can create RSS feeds of the results (see Reader below) 2
  3. 3. LinkedInLinkedIn: professional networking social media site  Job postings  Place for “extras” that don’t fit on your resume  A place for a little personality – affinities, cause  Stay connected as your connections widen  Determine your personal and office policies on connecting to students  Work within your institution to determine best policy on creating groups  Create incentives for students to join 3
  4. 4. GoogleUnderused Applications: Reader, Alerts, Documents, CalendarReader: a place to gather your RSS Feeds  Can categorize/sort your various feeds  A place where you can pull together the information without having to hunt for it  Works for blogs, twitter feeds (using the search engine Topsy), news, and many calendars  Various settings which enable you to favorite, mark as unread, and mark all as read if you are ready to skip an entire feed (helpful for news feeds after vacation) 4
  5. 5. Alerts: create auto-search components for anything or anyone you are tracking  Your name  Any company you are targeting  Any topic in the news you are tracking  A research topic for class 5
  6. 6. Docs: a place to save your stuff  Works well for group projects  Save your materials in a computer lab  Places to organize and back up your work 6
  7. 7. Calendar: multiple calendars that are easy to publish to the world  Use for student workers and student organizations  Highlight what you want to see  Reduces clutter on group calendars for your institution 7