Josh Williams - Gowalla - Keynote Address - AMP Summit 2010

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Josh William's AMP Summit 2010 Keynote Address

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  • Josh Williams - Gowalla - Keynote Address - AMP Summit 2010

    1. 1. Our Mission Gowalla inspires people to share and discover the world with their friends through social networking, community engagement, events and travel.
    2. 2. A Brief History of Gowalla It all started with a weekend at Lake Tahoe... That reminded me of my mother’s college European vacation.
    3. 3. A Passport on Your Phone
    4. 4. Community Driven 1.8 million places in 170 countries have been added to Gowalla. Someone even broke into the new Giants Stadium before its opening.
    5. 5. Football Stadiums
    6. 6. Baseball Stadiums
    7. 7. International Airports
    8. 8. An Early Trend Sporting events, concerts and community festivals quickly became some of the most popular places to share on Gowalla.
    9. 9. Self Organization • Eeyore’s Birthday Party • LIVESTRONG Race Days • Pride Parades • Oya Music Festival in Oslo
    10. 10. TOMS One Millionth Shoe
    11. 11. Awareness Raised by TOMS • 1000 pairs given away with Gowalla • 5500 people checked in... over 2000 at AT&T retail stores. • Over 25 percent shared their check-in on Facebook or Twitter • 522,000 people reached • 1 person went to Argentina with TOMS
    12. 12. Three Events for a Generation • Obama • Iran Election on Twitter • Text HAITI to 90999 to Donate $10
    13. 13. Get Ready The formative event for location and social networking has not occurred. How will we be ready?

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